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Good morning: Not so fast

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Good morning: Not so fast

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MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and here we go again.

It’s the first work week of 2022 and so far it’s all a little disorienting, isn’t it? Back to work, back to school, back to some in-person meetings, back to the shops and restaurants and bars. But not so fast. It’s like everything is on pause. Sure, some in-person events are still scheduled to go ahead (I wouldn’t have bet on the ball dropping in Times Square, but it did) — but aside from considering health risks, there’s the whole question of how to get to a distant event if airlines can’t staff flights.

Similarly, for all the understandable talk of not shutting things down again, I see plenty of closed theaters and restaurants because staff are sick. I see entire New York subway lines out of service. And I don’t even want to think about schools and colleges.

Seizing on a silver lining, there seems to be a consensus that we’ll have a better idea where we are before the end of January. Let’s hope so.

Kim Davis

Editorial Director

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What we’re reading. “When you think about a digital transformation or a business transformation, oftentimes we spend an inordinate amount of time on the technology or on the business processes, but we don’t spend enough time on the human piece. It’s great if we move the needle on the technology and the operational business process side of things. It’s not so great if the humans aren’t keeping up.” From “Digital Technology and People in Digital Transformation” by Eric Kimberling. Founder and CEO, Third Stage Consulting Group.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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