With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic.
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was...
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Updated January 6, 2022 Too many companies focus on the logistics of their editorial calendar – what days content is publishing, at what times, and at...
Sometimes employees stay at a company for many years, loving the work they do and feeling like they’re exactly where they’re meant to be. Conversely, some...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora...
Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across...
Social media marketing can be a massively useful tool for all businesses – big and small – to utilize for generating more income and growing their...
