How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital...
Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to...
While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a...
What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than...
Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities. With Spotify Podcast Ads, advertisers...
In this article, we’ll discuss what pay-per-click advertising means and how to start a campaign of your own. (Newswire.net — January 8, 2020) — Pay per...
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve...
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner...
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an...