For PPC advertisers, 2020 is going to be a pivotal year. Technology will be driving all the key PPC trends at the start of the decade...
Beginners to search marketing often hear about Google’s two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be...
Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators. As per the Children’s Online Privacy Protection Act...
Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on...
VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service....
Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors. Amazon.ae was launched by Amazon in...
Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors. Amazon.ae was launched by Amazon in...
A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general. A newsletter about publishing and marketing...
It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product...
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance. New restrictions to third-party...