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How to Add Promotions in Google Merchant Center

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As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the fear of missing out – is very real. Personally, I’m more likely to purchase something when it’s offered at a discount or when it’s a limited time offer because I don’t want to miss out and have to pay full price later on.

You can use Google Merchant Center to capitalize on FOMO by offering special sales and promotions in your Shopping ads to boost clickthrough rate, increase conversions, and capture multiscreen traffic across desktop and mobile devices.

Promotions can be applied in four ways:

  • Amount off: Offer a monetary discount.
  • Percent off: Offer a percentage discount.
  • Free Gift: Offer a free gift with purchase.
  • Free Shipping: Offer free shipping with purchase.

Follow these steps to set up and customize your promotion using Google Merchant Center Promotions:

  1. Go to Google Merchant Center and login to your account.
  2. In the left-hand toolbar, click “Manage Programs” in the “Growth” tab, as shown below.20200109 How to Add Promotions in Google Merchant Center 1
  3. On the Programs page, scroll down to “Merchant Promotions” and click “Get Started,” as shown below.20200109 How to Add Promotions in Google Merchant Center 2
  4. From there, you can fill out a “Merchant Promotions Interest Form” and apply to use Merchant Center Promotions in your account. The application will be reviewed by Google to make sure you meet the necessary criteria.

Once you’re approved and enrolled in Merchant Promotions – usually within 24 hours – you can start adding promotions to your account. The promotion we see the most often is the “Percent off” promotion, in which you can have the option to set a minimum purchase amount that the customer needs to meet in order to receive the discount.

To add the promotion:

  1. Login to your Google Merchant Center account.
  2. On the left-hand toolbar, you’ll now see a “Marketing” tab with a “Promotions” drop-down, as shown below. Click Promotions and then click the blue icon to add a promotion.20200109 How to Add Promotions in Google Merchant Center 3
  3. When setting up the promotion, you’ll select the country where your promotion will be available and your promotion will automatically apply to Shopping Ads, as shown below.20200109 How to Add Promotions in Google Merchant Center 4
  4. You’ll see the four promotion categories you can choose from, as shown below. Click “Percent off” for “Promotion category” and “Promotion type.”20200109 How to Add Promotions in Google Merchant Center 5
  5. Enter the discount percentage you’re offering and the minimum purchase amount (if applicable), as shown below. Then click “Continue.”20200109 How to Add Promotions in Google Merchant Center 6
  6. Now you can enter a customer-facing “Title,” as shown below, that describes the promotion you’re offering – for example, 25% off Orders over $100. You also enter an ID that customers won’t see – for example, DecemberSale2019 – to keep track of how your promotion performs. Then choose which products are eligible for the promotion. You can choose only products that have a label that corresponds to one that matches the promotions ID that’s on specific products in your feed, or create custom filters based on brand, product type, or item group ID. Or, as shown below, you can choose to apply it to all products.20200109 How to Add Promotions in Google Merchant Center 7
  7. Lastly, enter your promo code – for example, DECEMBER – if applicable, as shown below. Set the start and end dates, click “Create Promotion,” and you’re all set. Even if your sale is year-round, it is always a good idea to use shorter end dates because it creates a sense of urgency for the customer, knowing that they need to act sooner rather than later.20200109 How to Add Promotions in Google Merchant Center 8

Now that you’ve added your promotion, customers will see that you have a special offer when searching in Google. It will appear at the bottom of your shopping ads and will look like the image below:

20200109 How to Add Promotions in Google Merchant Center 9

When the customer clicks on the promotion to expand it, they can see the promotion and the code they need in order to get the discount at checkout, as shown below.

20200109 How to Add Promotions in Google Merchant Center 10

Another popular offer to use in Merchant Center is “Free Shipping,” which requires a promo code. Free Shipping is a great offer for your customers because it helps them justify their purchase; it’s the same price online as it would be if they’d gone into the store and purchased it in person, but they don’t have to leave the comfort of their own home to get it. Without the extra charges, it makes the decision to buy that much easier.

Google Merchant Center Promotions are a great way to offer discounts and make your ads stand out against the rest. Especially around the holidays, when people are looking for the best sales, promotions can help boost your traffic in a meaningful way. Don’t miss out on the possibilities.

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Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

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A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.


Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

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Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

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Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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