Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and...
You may be thinking…..isn’t it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN’T make sense, most of the time, it...
Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only...
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of...
Google is adding two new reports in Search Console that provide site owners with more data on video search results. The reports are designed to help...
As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with...
Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than...
We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a...
Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper...
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I...
