Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The adage...
Facebook offers many ways to test the performance of your Facebook ads before they go live.
Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they...
Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team...
Introduction Social marketing is a form of marketing that involves the use of social media platforms to promote products or services. The aim of social marketing...
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Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta,...
Email marketing and CPC (cost per click) marketing are two of the most popular online marketing strategies used by businesses today. While both can be effective...
Securing executive buy-in is crucial for your digital experimentation strategy. Without it, you’ll find yourself running into barriers that obstruct the success of...
The demands placed on businesses by customers have increased significantly in recent years. Customers now want businesses to answer their beck and call 24/7, but they...