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Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts...
Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell...
At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be...
Every month, 2.7 billion people use Facebook, Meta’s globe-dominating social network. For marketers, this is an un-ignorable audience. However, reaching that audience isn’t always easy –...
Alex Atzberger: Now that you’ve stepped into the CMO role, what are you looking forward to? Shafqat Islam: It’s amazing to take on...
Want to maximize the potential of your social media campaign? Then you must ensure to choose the right brand ambassador for the job. Having a good...
More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities....
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back...
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The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business....
This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of...