Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely...
Amazon’s FBA program is a tremendous asset for brands who sell products on the platform. With FBA, retailers can outsource the heavy lifting of logistics such...
Forms are probably the most important part of your customer journey. They are the final step where the user entrusts you with their...
Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads....
The world survived the first three months of Elon Musk’s Twitter takeover. But what are marketers doing now? Did your brand follow the shift Dennis Shiao...
Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts...
Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell...
At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be...
Every month, 2.7 billion people use Facebook, Meta’s globe-dominating social network. For marketers, this is an un-ignorable audience. However, reaching that audience isn’t always easy –...
Alex Atzberger: Now that you’ve stepped into the CMO role, what are you looking forward to? Shafqat Islam: It’s amazing to take on...