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2023 Facebook Algorithm Guide: Overview & Best Practices

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2023 Facebook Algorithm Guide: Overview & Best Practices

Every month, 2.7 billion people use Facebook, Meta’s globe-dominating social network. For marketers, this is an un-ignorable audience. However, reaching that audience isn’t always easy – to get content in front of a relevant user, they need to make the Facebook algorithm work in their favor.

Unfortunately, the algorithm can feel very mysterious. Why do some posts go viral with engagement while others wither and disappear without so much as a few courtesy likes?

The good news is that while the technical rules governing Facebook’s algorithm may be in a black box, there are plenty of guidelines and common-sense tips that can help ensure your content gets prioritized and seen. Facebook has published many explainers and tutorials over the past few years to break down how its algorithm ranks and distributes content to users’ Feeds.

Here’s how Facebook’s algorithm works in 2023 with ten expert tips on increasing the impact, performance and lifecycle of your Facebook content.
 

Table of Contents

 

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  • What is the Facebook Algorithm?
  • A Recent History of the Facebook Algorithm 
  • How the Facebook Algorithm Works in 2023
  • 10 Best Practices for Working with Facebook’s Algorithm
  • Final Takeaway

 

What is the Facebook Algorithm?

 
The Facebook algorithm is the set of rules and formulas that determine what content users see in their Feeds. Its goal is to make the posts that “matter most to the user” highly visible to that user. To do this, it analyzes each piece of content eligible to be displayed and ranks them according to a set of criteria.

As Facebook explains, the algorithm is actually “not just one single algorithm; it’s multiple layers of [machine learning] models and rankings that we apply to predict the most relevant and meaningful content for each user.”

If that sounds complex, that’s because of the sheer volume of content on the Facebook platform. There are over 2 billion Facebook users and trillions of posts they can see; the algorithm needs to be sophisticated to sort through all that content in an instant between launching the Facebook application and the population of each user’s Feed. 

 

A Recent History of the Facebook Algorithm

 

Since 2017, Facebook has been increasingly transparent about significant changes in how it ranks and distributes content. That also means the algorithm is constantly evolving. In general, those updates have favored user input, posts friends and family over publishers, and content personalized to a user’s interests… all geared toward generating more “meaningful interactions.”  These updates include:

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  • Meaningful Interactions Update (2018) – This update signaled that the algorithm would predict which posts a user might want to interact with their friends about and show these posts higher in Feed. These posts inspire discussion in the comments and posts that users might want to share and react to. 
  • Updates to Video Rankings (2019) – This update boosted the rankings of video posts that users sought out and returned to, watched for more than one minute at a time, and were original creations and not repurposed content. 
  • Addressing Sensational Health Claims (2019) – This update applied some of the existing “clickbait” rules specifically to posts making medical or health claims in an effort to reduce misinformation. Exaggerated or sensational claims were deprioritized, as were posts promoting products that advertised “miracle” cures.

 

The past three years have seen additional updates, and since they’re more recent, they deserve closer examination.

 

2020: Key takeaway from 2020

 

In 2020, Facebook modified its algorithm again to give more weight to original, credible news sources and create more personalized advertising encounters for users based on their interactions. Additional updates this year included changes designed to comply with Apple’s iOS 14’s privacy guidelines. 

 

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  • Prioritizing Original Sources: In response to users continually reporting a preference for “news stories that are credible and informative,” Facebook announced that it would make ongoing updates that “prioritize articles in News Feed that we identify as original reporting on a developing story or topic.”
  • Personalized Ads: The Facebook algorithm serves advertisements to a user’s Feed based on the posts and pages they have engaged with previously. Businesses are also given the option to share information about the actions that users take on their websites and apps so they can show the most relevant content in users’ Facebook Feeds. To balance this process of information gathering and sharing, which also lays the foundation for personalized advertising on the platform, Facebook instituted the “Why am I seeing this ad” feature and the “Ad Preferences” dashboard for users (and to address privacy concerns).
  • Retargeting Limitations: Even with expanded personalization, Facebook had to respond to the significant privacy and permissioning guidelines i=within the Apple iOS 14 update released in 2020 (Tinuiti’s Liz Emery takes a more detailed look at this topic here). When Apple users install or update to iOS 14, they will be prompted to opt-in or opt out of data sharing. While Facebook has other variables that can be used to identify devices, such as the associated email address and phone number, targeting that depends on users sharing their data at the device level is restricted based on this update.

 

2021: Machine Learning and User Control

 

In 2021, Facebook released new details about how the algorithm governing users’ Feeds works and increased the amount of control users have over what they see. 

 

  • Favorites: A new tool where users can control and prioritize posts in their Feeds from the friends and Pages they choose. By selecting up to 30 friends and Pages to include in Favorites, their posts will appear higher in ranked and can also be viewed as a separate filter.
  • Revealing the algorithm’s machine learning mechanics: In 2021, Facebook published an in-depth post explaining how the Feed predicts what users want to see. For the first time, it detailed the machine learning processes behind predicting what users see in their Feeds based on various factors, including what and whom they’ve followed, liked, or engaged with recently. These mechanics are largely still in place today.

 

Source: Facebook

 

2022: From ML to AI

 

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Last year, the Facebook algorithm evolved further in the direction of user control and augmented its use of machine learning tools with more sophisticated artificial intelligence systems. These two updates went hand-in-hand. Users were given a new function on each post they saw, the “Show More/Show Less” feature. Selecting “Show More” would increase the ranking score for that post, increasing the likelihood of a similar post or a similar user appearing in the user’s Feed. The inverse would happen when “Show Less” is selected.

These per-post user inputs are simultaneously helping the AI system generalize how relevant future content will be for that user. Or as Facebook puts it, “by offering more ways to incorporate direct feedback into Feed ranking, we’re making our artificial intelligence systems smarter and more responsive.”

Facebook’s AI model generates what the company calls user and content embeddings, which help predict the types of content a person wants to see more of or less of in their Feed. Another Facebook blog post from 2022 explains that a “user embedding captures a person’s tastes, while the content embedding captures the essence of what a post is about.” 

One last update from 2022 – what was once called the Facebook News Feed is now just the “Feed.” That’s how we refer to it throughout this article, except where relevant due to historical discussion.

 

How the Facebook Algorithm Works in 2023

 
That’s the state of the Facebook algorithm in 2023 – it has evolved to become an AI-powered, user-centric model designed to present users with relevant, welcome content in their Feeds. Even though Meta will admit that the algorithm isn’t perfect (and may never be), Facebook has demonstrated a willingness to modify its processes to give users what they want.

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Despite the Facebook algorithm’s complexity and integration of new technologies like AI and machine learning, understanding its core functionality boils down to four ranking factors.

The Four Ranking Factors Fueling the Facebook Feed Algorithm

 
Prioritizing what “matters” to users has been one of the most consistent purposes of the Feed and all of its previous iterations. The goal of Facebook’s algorithm is to “show stories that matter to users,” according to Adam Mosseri, VP of Facebook’s News Feed Management. That aim is reflected across the platform’s many updates and tweaks to its algorithm, from more user control to increased personalization on advertisements. 

With that in mind, you should know how Facebook’s different algorithm factors work together to determine which stories “matter” to a user. And Facebook made these factors easy to understand in its published help center post.  
 

1. Inventory

 
Inventory represents the stock of all content that can display to a user on Facebook’s News Feed, which fluctuates based on user activity once scrolling has begun. This includes everything posted by friends and publishers.
 

2. Signals

 
Signals represent the information that Facebook can gather about a piece of content. Signals are the single factor that you have control over.

These are your inputs that Facebook interprets; type of content, the publisher, its age, purpose, and more.

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You want your content to signal to Facebook that it’s meaningful and relevant to your target audience.
 

3. Predictions

 
Predictions represent a user’s behavior and how likely they are to engage with a content piece. Will a user watch a video to completion? Will they select the “Show More” feature on the post?

Predictions take authentic engagement like comments, likes, and shares from real profiles into account.
 

4. Relevancy Score

 
Relevancy Score is the final number assigned to a piece of content based on the likelihood that the user will respond positively to it. It also accounts for whether a post is “clickbait,” whether it links to a low-quality webpage, or if it’s misinformative in some way.
 

10 Best Practices for Working with Facebook’s Algorithm

 
So how can you tailor your content to ensure a high Relevancy Score and a strong enough ranking to appear in your target audience’s Feeds? Most of the following tips will be common sense if you currently produce content for social audiences, but many are specific to the sophisticated Facebook algorithm. 

Here are some guidelines and best practices for keeping your content meaningful in Facebook’s eyes, based on our research, Facebook’s recommendations, and Matt Navara and Paul Armstrong’s coverage of Facebook’s News Feed webinar
 

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1. Keep posts relevant to your audience

 
Your content should always be relevant to your core audience — the people you want to build a community around. If your content is relevant to a user, the Facebook algorithm is likely to interpret that content as “meaningful,” a key consideration in ranking. 

Stories should be compelling enough for a user to want to share with family and friends. Content should be informative and interesting… and, of course, accurate. 

Products, education and lifestyle imagery, should reinforce your post’s meaningful and informative nature and build on your identity as a brand answering to a specific audience.

 

2. Engage readers and encourage interaction

 
Facebook’s News Feed algorithm favors content that fosters positive interactions between your followers and others.

Any piece of content, from products to education to entertainment — should provoke conversation. Remember that conversations can’t be one-sided; you want your audience to respond, but you must also respond to them when possible. 

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You want your content to prompt people to stop their scroll, interact, and share. Interaction is a crucial weighting factor for the Facebook algorithm, so all your content should be tailored to maximize engagement.
 

3. But don’t use clickbait or engagement bait

 
 
Remember all those “like if…” and “share if you are…” posts?

This is considered engagement baiting; it doesn’t add value or interaction for users. It may not entirely be clickbait, but the Facebook algorithm will penalize it as though it were. 

Avoid asking people to “please comment, like, and share.” Your content should inspire them to engage without having to ask.

Facebook penalizes brands that encourage comments, likes, and shares on organic and ad posts. Keep this in mind when developing content for Instagram and Facebook.

 

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4. Expand your post reach with employees and brand advocates

 

Because the Facebook algorithm gives preference to posts from users’ friends, families and the pages they interact with, your company’s Facebook page will have naturally limited reach. This is where enlisting employees and brand advocates can have a real impact. 

Facebook represents your widest audience, but to reach them, you need to engage the audience closest to home. Encouraging your work team to share your brand’s content with their networks broadens the reach of the post or piece of content and your brand. Directly engaging with Facebook users who are already devotees of your brand and asking them to share content with their friends and family can have a similar effect.,
 

5. Or put ad dollars behind content with organic momentum

 
 
The new Facebook algorithm values content that performs well organically, and you can build off that momentum by boosting or promoting that content with ad dollars.

Content that already has strong organic traction means lower CPCs which, combined with ad dollars, can act as a snowball effect for your content.

Identify opportunities for ads based on organic post engagement and tap into Facebook Ads Manager tools by leveraging these posts in ads.

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Conversely, don’t waste ad dollars on poor-performing organic content. It will have higher CPCs and cost you more while offering less in return.

“If a post performs well with engagement, likes, and shares, there’s an opportunity to place additional ad dollars to drive that performance even further.”

— Nii Ahene, Chief Strategy Officer at Tinuiti
 
Portrait of Nii Ahene
 

6. Create compelling, original video content

 
 
2019 was the year that Facebook began leaning into its video offering in earnest, and it hasn’t stopped since. Today, the video formats available on Facebook have expanded to include Reels and Stories (shorter clips), Video on Demand and Live video. Reels, in particular, is Facebook’s fastest-growing content format “by far.” s video continues to be the top-performing content type across all social media networks, focusing on video should be a central part of your Facebook marketing strategy.

For your video content to perform best in the Feed, Facebook recommends that it be original, capture the audience’s attention, spark engagement, and inspire users to seek additional video content from the same source. 

To create original and authentic Reels, Stories and full-length videos, make sure they capture your brand’s voice and avoid duplicating content. To retain attention, ensure your creative and copy is optimized towards mobile viewing (i.e., shortened copy, readable overlays, shortened headlines). And to generate engagement, encourage discussion and genuine interactions (but like always, avoid engagement bait).

 

7. Inspire audiences and evoke emotion with storytelling

 

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Just as videos should be original, engaging and attention-grabbing, so should any content you post on Facebook. Understand the kinds of stories that resonate with your audience and craft your posts to tell those stories in an exciting way.

You can create connections with your audience through authenticity, interactivity and accuracy. But the surest way is by listening. Ask for feedback. Learn their interests. Take cues from their activity on other platforms. When you know what your audience cares about, you have a better chance of inspiring them… and a better chance of rising to the top of their Feeds.

 

8. Post authentic and truthful content

 

Facebook says that “authentic stories are the ones that resonate most” and that users want to see accurate information. After the controversies surrounding “fake news” and the spread of dis- and misinformation on the platform in recent years, the company has made promoting truthful content central to the Facebook algorithm’s function. 

To signal that your content is genuine and accurate, write clear headlines free from exaggeration or sensationalism. Use well-sourced, reliable information, and avoid sharing content from sources you need clarification on. And above all, don’t lie or try to mislead with your content.

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9. Schedule content when readers are likely to engage

 

The Facebook Feed is no longer chronological, but timing can still impact post performance within the algorithm. You want to post content when your audience is likely to engage with it, which is likely in the evening or overnight, but it can vary widely by the user. There is some research exploring the objectively ideal time for posting, but the ultimate best practice is understanding your audience and when they are most likely to be on the platform. 

 

10. Learn what works by tracking content performance

 

After you’ve published your content, remember to use Facebook Insights to track the performance of your content. This will help you understand how your different content pieces are performing in terms of engagement, which is the key ranking metric. 

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Facebook also offers a variety of tools designed to help you measure both organic content and paid ads. Choose the best tools for your brand, and track performance regularly. Learn from your own Insights data and the tools you use, and optimize your content from there.

Final Takeaway

 
The Facebook algorithm is sophisticated and constantly evolving. There are few shortcuts and no way to “hack” it. But the steps outlined in this article can help make the algorithm work for you and help you get your content in front of the Facebook users who need to see it.

Want to work with our team of Facebook experts? Reach out today!

Editor’s Note: This post was originally published by Greg Swan in April 2020 and has been updated for freshness, accuracy, and comprehensiveness.

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Best Practices for Business Growth

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Best Practices for Business Growth

*This article was authored by Meredith Unger, Creative Strategist at Tinuiti

If you find yourself scrutinizing your ads and questioning their performance, the culprit might be your creative. Have you ever pondered why certain ads outshine others or why one format yields success while another falls flat? We have too.

The demand for better, more measurable ROAS is understandably driving advertising budgets towards digital media channels, which is where performance data comes standard. Here all creative can be considered performance marketing, enabling us to transform insights into strategies that drive more cost-effective ad spend across platforms.

In this article, we will break down what creative strategy means and how it is an overlooked but powerful tool in maximizing your ROI. Discover how creative strategy can empower you to optimize your returns through more efficient messaging that resonates with your audience.

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What is a Creative Strategy?

A creative strategy is an organized plan of action for deploying an idea or creative platform. This helps brands develop content in a consistent and methodical way that supports specific KPIs and facilitates overall business growth.

It consists of three major parts: the platform itself (what the idea is for solving a business problem), communication orchestration (where and how pieces of the campaign click together) and tactics (what the specific ad unit executions should look like). 

Creative Strategy vs. Creative Brief

Creative strategy and a traditional creative brief are similar but different. While creative briefs are often seen as perfunctory documents containing target audience information, product value propositions, and specifications; creative strategy blends traditional briefing with insights and relevant industry research to build upon past performance and audience trends. 

In short, creative briefs outline what you need, and creative strategy focuses on how you will make it resonate.

Why is it Important to Implement a Creative Strategy?

Without a creative strategy, your ads may not be any different or distinguishable from your competitors. Creative strategy addresses the “why us, why now” aspects of a message. 

Business Insider conducted an experiment on TikTok to see how many ads they encountered in a two-hour scroll; the results revealed 140 ads within 500 videos during the scrolling period. As you might imagine, viewers will only remember a handful of these ads, and an even smaller number actually purchase anything. 

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According to Nielsen, great creative is the best way to ensure your ad leads to that coveted purchase. One of their studies found that creative was the largest factor (47%) driving ROI and sales over any other advertising element. In an internet full of competing messages, having a good creative strategy is imperative to ensure your messaging reaches your audience and stands out in the sea of sameness.

Across our routines, we are exposed to thousands of ads a day in various formats from billboards, podcast sponsorships, affiliate content, Meta, TikTok, Reddit, Google… the list goes on. Out of all the messages and marketing, how will your brand use its spend and bandwidth efficiently?

6 Best Practices When Developing a Creative Strategy

Now that we see how vital creative strategy is to improving our ROI, how do we make sure we know how to build a strategy that is effective? Below, we will break down our best practices for crafting a creative strategy that drives results.

1. Define Your Goals and KPIs

Determine the business outcome you are most interested in improving. For example, are you looking to increase awareness or boost sales? If you are aiming to increase awareness, what does success look like? For awareness, you might be seeking a certain CPM, impression share, etc. Success might look like decreasing your CPMs by X%.

Having defined goals and KPIs to aim for will help measure the creative’s success and inform the messaging strategy based on where it falls in the funnel.

2. Find Your Target Audience

In order to create copy and imagery that resonates most with the audience, we need to define whom we are trying to reach and add any research about what they currently know or think of our brand. This piece is critical to consider any audience barriers, motivators, or preferences so we can customize our creative to speak most effectively to the main audience.

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Tip: Stick to a maximum of 2-3 key audiences to ensure your message isn’t too broad and watered down.

3. Look Back at Prior Performance and Research Competitors

When it comes to creative strategy, looking at past performance is crucial for determining how to move forward and build upon what we know. If you have not done a lot of creative testing up to this point, you can still learn directionally from what worked or didn’t in the last few months.

Best Practices for Business Growth.webp

Take a look at 3-5 top and bottom performers based on the same key KPI and audience you are trying to reach for this project. It can also be helpful to take a look at what your competitors are doing and summarize your findings to help distinguish your message and answer any comparison questions before the audience seeks them out.

4. Break Down Your Advertising Campaign by Deliverable and Funnel Position

Include important nuances and specs for your production team so that each creative is right-sized for the platform. Ideally, you want to create messaging for the platform vs. resizing from one and retrofitting for all others. This is also a good place to remind them of where each deliverable will live in the funnel or campaign so the messaging fits the desired action.

Here is where you can start to assign specific tests to iterate on within the campaign to learn how your audience reacts to certain creative elements.

5. Right-Sizing The Strategy Against Your Budget

Once you have the creative strategy, asset mix, specs, and testing planned, you will need to determine what budget is best to fit the number of assets for the period of time you want them to run.

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If you have a smaller budget, you may want to pare back the number of assets and tests you run at one time to make sure enough spend gets to the test versions. If you have a large budget, it might be a good time to play with more intentional tests and determine which channels need the most support.

6. Determine Your Ideal Timeline

Now that you know what, how, and why you want to produce new creative, determine when you need it and how long it will take to be ready to launch. Sometimes the best plan is the simplest. If time doesn’t allow for multiple tests, prioritize the most impactful variations and plan accordingly.

Your timeline should include any content refreshes you expect based on channel fatigue. For example, if your campaign is running on TikTok, you may want to stagger your creative so you can refresh it more often throughout your flight.

7. Gather Insights and Repeat

Once the project is kicked off and your creative is live, the process is just beginning. In order to build upon your creative strategy for the next time, keep a pulse on the performance throughout your campaign run and recommend any adjustments as needed to the creative to boost performance. Once the campaign wraps, collect data and analyze which variations were winners and what you should hold off on and test again at a later date. Iterate and repeat the process.

8162022_Q4_Performance_Creative Featured

The right creative agency should help guide the messaging and formats that will work hardest for each channel and placement based on facts and performance, not guesswork. By analyzing past performance, marketing teams can learn what messages, media types, and imagery led to improved KPIs performance while tailoring their approach for the next creative campaign. Strategic messaging, testing, and insights are absolutely imperative when forming a plan for creative that delivers real results and pushes past the clutter.

Conclusion

With new platforms and ad types popping up daily, a well-crafted creative strategy is necessary to keep from falling behind your competitors. As we discussed, creating effective ads goes beyond where you put them and how much you spend; it relies on the balance of art and science. Creative strategy will allow you to define your goals, understand your target audience deeper and harness insights from you and your competitors past performance. 

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But the job doesn’t end with creative execution. Creative strategy relies on continuous adaptation and iteration to find the right message and format for your brand. Just as the platforms and mediums evolve, so must our approach to our creative. Creative strategy is all about looking deeper, digging into the data and ultimately making sure your creative drives the coveted return on investment. 

Want to learn more? Check out our recent examples of creative client success or contact us today!

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Optimizing Zoom’s digital experience for explosive growth

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Optimizing Zoom's digital experience for explosive growth

In February 2020, Zoom had millions of weekly visitors to their site, all of whom were coming to Zoom.us to do a handful of activities. Flashforward a month later to March, and Zoom’s traffic spiked to tens of millions of visitors every week. Those visitors arrived to not only use Zoom for a couple of work calls per week, but to entirely reinvent how they interacted with colleagues, partners, teachers, students, and even friends and family.   

Zoom used this opportunity to transform its users’ experience into incredible growth and customer happiness across geographies and verticals. How did they do it?  

At Opticon ’23, Alex London, Head of Digital Zoom and Jay Dettling, CEO of Hero Digital, joined Alex Atzberger, CEO, Optimizely to share how Zoom re-built their entire digital ecosystem. 

Keep reading to learn how Zoom partnered with Hero Digital and Optimizely to transform its customer experience and drive stellar results including these early wins: 

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  • Page load improved by 60% 
  • Speed to market improved by 50% 
  • Conversion improvement of 10% 
  • Publishing time from days to minutes (reduced by about half) 

The Year the World “Hopped on a Zoom Call” — & What Came Next

In March 2020, Zoom watched as web traffic, sign-ups, users and attendees grew from millions to hundreds of millions virtually overnight. Not only did its customer base and user group skyrocket, but its core use cases did, too: online meeting rooms were now used to host weddings, game nights, and math classes. At the same time, corporate brainstorms, sales calls, and even government processes requiring the highest security clearances moved to  Zoom to continue working as normally as possible. 

To meet the incredible demand for new use cases and services, the Zoom team had to ideate, test, and ship new products and features on a timeline that the internal teams refer to as “at the speed of Zoom.” Their success meant that their brand entered a hallowed hall of exclusive brands whose names made the transition from noun to verb. It was the year of: “Can we Zoom?” 

Getting there wasn’t just about building and launching products and features;  that was only half the battle. To scale and continue delivering happiness to customers, the team needed to ensure they told the story of Zoom across all customer touchpoints. 

Their goals

  1. Reimagine and rebuild the entire digital stack (including attribution models, analytics systems, acquisition, and localization) 
  2. Move from an existing agnostic, one-size-fits-all model to a global, flexible digital experience to cater to personas, geographies, and use cases 
  3. Improve their speed to market to continue moving “at the speed of Zoom” 

The Tactical Challenges of Reimagining Zoom’s Digital Stack 

Zoom’s overarching goal was to put the story at every single touchpoint of the customer journey. Given the dramatic change in their business, building a new site for Zoom would be incredibly complicated. Yet, if they succeeded, they’d generate demand, better enable purchases, and support its users.  

So how did they do it? Before making the leap, they looked to their strategic partners — Hero Digital and Optimizely.

 

 

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Zoom needed a new digital foundation to achieve all of its goals at scale. More importantly, their new foundation needed to untangle serious web traffic complexity.

Zoom has four primary visitor types — all arriving on Zoom’s marketing website by the millions. They include: 

  • Individuals and SMEs buying Zoom online 
  • Demo requests 
  • Product support requests 
  • Users and attendees accessing Zoom’s website as part of their workflow 

To add even more complexity, the teams needed to account for multi-lingual requirements for 20+ languages across the globe. 

“How do we build for these four levels of complexity? And how quickly can we move to tell our new platform story?” – Alex London, Head of Digital at Zoom

Before anything else, Zoom needed to build a new design system, and Hero Digital stepped in to help. Together, they built a minimum versatile component library that would scale across the website, mobile, ads, and anywhere else Zoom encountered customers. The initial minimum library featured 38 components with 29 variants and 8 page templates. 

Zoom also had to untangle the domain and subdomain issues of their own making. The past choice to build their digital foundation on ‘Zoom.us’ and create new subdomains for customers (coming in north of 10k subdomains) meant speed and ranking were complicated. Essentially, Zoom was competing with 10k+ sites that Zoom itself had created.  

Resolving this problem by choosing to unify content on a single domain, Zoom, Hero Digital, and Optimizely got to work. 

Hero Digital’s Foundation + Optimizely’s Architecture = Moving at the Speed of Zoom

By partnering with Hero Digital and Optimizely, Zoom reimagined its complete customer experience and upgraded to a best-in-class technology platform that combines AI-accelerated workflows with experiment-driven digital experiences. 

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The team deployed the Optimizely Digital Experience Platform, featuring Optimizely Content Management System, Content Management Platform, and Experimentation, as the architecture to bring their foundation to life and scale faster than they could ever imagine.

Component Library + Optimizely CMS  

One of Zoom’s goals was to move from its existing agnostic model to a global, flexible digital experience to cater to personas, geographies, and use cases. To do that, they needed a modern content management system. 

In the first phase of the build, the team focused on Zoom’s marketing site, now untangled but still over 200 pages. They established a foundation on Optimizely’s Content Management System to create a foundation with a migration plan over months. 

Even in the earliest stages, the results were huge because the CMS meant Zoom can could now push global changes in just minutes. They save hundreds of hours of work across the company by: 

  • Eliminating the devops processes, which previously took days or weeks to work through
  • Reducing publishing processes by half even with new added governance steps

 

Optimizely’s Content Marketing Platform

Improving speed to market was Zoom’s third goal. With the first two goals unlocked by their phased migration to Optimizely’s CMS, they needed to not only unblock the velocity but also the creativity and collaboration in producing new content. Zoom’s teams receive 80-100 requests a week for new content across their digital properties. 

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For Zoom, the re-build of the intake process for content requests was a key component of speeding up their processes. They built in guard rails and governance processes that when used within the CMP, reduced publishing time to minutes rather than days.

 

 

Now, with the first three goals— a reimagined digital stack, a flexible digital experience, and improved speed to market—accomplished, Zoom will focus on its next digital phase: experimentation and personalization. 

How could a digital experience platform help you navigate the next phase of your business? Learn more from the experts with access to The Forrester Wave: Digital Experience Platforms, Q4 2023 report.

 

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The Role of Enterprise Mobility Management in Modern Businesses

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The Role of Enterprise Mobility Management in Modern Businesses

In today’s fast-paced business environment, Enterprise Mobility Management (EMM) has emerged as a critical facilitator for enhancing operational efficiency and competitiveness. EMM solutions streamline workflows, ensuring that enterprises can adapt to the rapidly changing digital landscape. This blog discusses the indispensable role of EMM in modern businesses, focusing on how it revolutionizes workflows and positions businesses for success.

EMM solutions act as the backbone for securely managing mobile devices, applications, and content that facilitate remote work and on-the-go access to company resources. With a robust EMM platform, businesses can ensure data protection and compliance with regulatory requirements, even in highly dynamic environments. This not only minimizes the risk of data breaches but also reinforces the company’s reputation for reliability and security.

Seamless Integration Across Devices

In today’s digital era, seamless integration across devices is not just a luxury; it’s a necessity for maintaining operational fluency within any organization. Our EMM solutions are designed to ensure that employees have secure and efficient access to the necessary resources, irrespective of the device being used. This cross-platform compatibility significantly enhances productivity by allowing for a unified user experience that supports both the agility and dynamism required in modern business operations. Leveraging cutting-edge technology, our solutions provide a cohesive ecosystem where data flows securely and effortlessly across mobile phones, tablets, and laptops, ensuring that your workforce remains connected and productive, regardless of their physical location. The adoption of our EMM solutions speaks volumes about an organization’s commitment to fostering a technologically forward and secure working environment, echoing its dedication to innovation and excellence.

Enhanced Productivity

EMM facilitates the seamless integration of mobile devices into the corporate environment, enabling employees to access corporate resources from anywhere. This flexibility significantly enhances productivity by allowing tasks to be completed outside of traditional office settings.

Unified Endpoint Management

The incorporation of Unified Endpoint Management (UEM) within EMM solutions ensures that both mobile and fixed devices can be managed from a single console, simplifying IT operations and enhancing security.

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Advanced Security Protocols

Where cyber threats loom larger than ever, our EMM solutions incorporate cutting-edge security protocols designed to shield your organization’s data from unauthorized access and breaches. By consistently updating and refining our security measures, we ensure your assets are protected by the most advanced defenses available. This commitment to security not only safeguards your information but also reinforces your company’s reputation as a secure and trustworthy enterprise.

Data Protection

EMM solutions implement robust security measures to protect sensitive corporate data across all mobile devices. This includes encryption, secure VPN connections, and the ability to remotely wipe data from lost or stolen devices, thereby mitigating potential data breaches.

Compliance Management

By enforcing security policies and ensuring compliance with regulatory standards, EMM helps businesses avoid costly fines and reputational damage associated with data breaches.

Driving Operational Efficiency

In the quest to drive operational efficiency, our solutions streamline processes, reduce redundancies, and automate routine tasks. By leveraging cutting-edge technologies, we empower businesses to optimize their workflows, resulting in significant time and cost savings. Our approach not only enhances operational agility but also positions your organization at the forefront of innovation, setting a new standard in your industry.

Automated Workflows

By automating repetitive tasks, EMM reduces manual efforts, increases accuracy, and speeds up business processes. This automation supports operational efficiency and allows employees to focus on more strategic tasks.

Real-time Communication and Collaboration

EMM enhances communication and collaboration among team members by providing tools that facilitate real-time interactions. This immediate exchange of information accelerates decision-making processes and improves project outcomes.

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Testimonials from Industry Leaders

Leaders in various industries have witnessed tangible benefits from implementing EMM solutions, including increased productivity, improved security, and enhanced operational efficiency. Testimonials from these leaders underscore the transformative impact of EMM on their businesses, solidifying its vital role in modern operational strategies.

Our commitment to innovation and excellence propels us to continually refine our EMM solutions, ensuring they remain at the cutting edge of technology. This dedication not only solidifies our standing as industry leaders but also guarantees that our clients receive the most advanced and effective operational tools available, tailored specifically to meet their unique business challenges.

Looking Ahead

The evolution of EMM solutions continues at a rapid pace, with advancements in technology such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) further enhancing their capabilities. These developments promise even greater efficiencies, security measures, and competitive advantages for businesses willing to invest in the future of mobility management.

Our proactive approach to integrating emerging technologies with EMM solutions positions our clients at the forefront of their industries. By leveraging our deep technical expertise and industry insights, we empower businesses to not only adapt to but also lead in an increasingly digital world, ensuring they remain competitive and resilient amidst rapid technological shifts.

In conclusion, the role of Enterprise Mobility Management in modern businesses cannot be overstated. Its ability to revolutionize workflows, enhance security, and drive operational efficiency positions it as a foundational element of digital transformation strategies. We invite businesses to explore the potential of EMM solutions and partner with us to achieve unprecedented levels of success and innovation in the digital era. Together, we can redefine the boundaries of what is possible in business operations and set new benchmarks for excellence in the industry.

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