Every year, PPC Hero releases The Top 25 Most Influential PPC Experts. We develop and share the Top 25 list to show our gratitude for those...
Google yesterday added a report in Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to...
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to...
IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting...
If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes...
Google posted some of their Google Ads preventative measures from 2019 saying they blocked over 5,000 bad ads per minute last year. Google blocked and removed...
Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third...
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020. It...
Google this week said it has blocked and removed 2.7 billion bad ads in 2019. Scott Spencer, VP Product Management, Ads Privacy and Safety, at Google,...
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it...
