Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a...
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the...
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a...
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with...
Local search is everything for businesses – 30% of all Google searches are location-related, and 76% of people who search for a local business visit them...
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a...
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that...
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s...
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into...
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way...