Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against...
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or...
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was...
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made...
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this...
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed...
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode...
Get the week’s best marketing content Isn’t the web a wonderful place? You asked for types of SEO, and well, your wish is my command. Here...
Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you...
The SEO industry is over 20 years old at this point. And it comes as no surprise that many of us are parents to little kids....