I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency –...
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan....
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should...
Everything SEO is on point in your enterprise – when it comes to your home market. Time for a big decision: It’s time to go international. You...
Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content...
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative...
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to...
Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these...
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet...
The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy feedback...
