Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google...
In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022....
It’s no secret that Google is pushing Performance Max campaigns on advertisers. In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the...
Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk...
In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in...
Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills...
Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going...
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that...
Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search...
In an ideal world, marketing would convert with just one touch. But this is the real world. Whether it’s because they need more time to think...