TikTok has shared the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to...
No matter what digital platform you use to promote your business, continually coming up with fresh content ideas to capture your audience’s attention can be a...
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches,...
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The Verge obtained the...
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The upcoming changes will...
Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a...
This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and...
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally,...
According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a...
Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations...
