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5 Amazing Landing Page Examples To Inspire Your Own

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5 Amazing Landing Page Examples To Inspire Your Own

Landing pages – they’re powerful, aren’t they?

When we click on an ad, it’s the landing page that helps us decide what to do next.

Ideally, it makes you do a double-take and proclaim, “I must have this!”

It can also fall flat and go viral for all the wrong reasons. (I’m looking at you Rainbow capitalism.)

The design of a good landing page is an intersection of art, marketing, and psychology.

And, if you’re reading this article, that means you’re looking for guidance and inspiration to improve your own landing pages.

That’s exactly what we’re going to do.

We are going to share the features of what makes an amazing landing page and break down five examples to learn from.

Features Of An Amazing Landing Page

The hard truth: Getting people to opt in is tricky.

Even when the tech is amazing and the product is innovative.

If you send visitors to a webpage that fails to communicate the value, all of your market research and product development efforts go right down the drain.

The good news is this article is all about helping you create amazing landing pages that encourage more conversions – and, ultimately, generate more customers.

Improve your success rate by weaving these six features into your landing page design.

Poppin’

Landing pages should be distraction-free in order to focus on the task at hand – getting the visitor to convert.

This means that top navigation can be ditched in favor of a sleek, one-page design. Just be sure to leave a clickable logo in case users want a way out but still want to interact with your brand.

Revealing the product with clear annotated product visuals, helps visitors picture themselves using it.

Most importantly, the page has to pop! An eye-catching hero image and visuals help to capture the visitor’s attention and convey what the offer is in a way our brains can process quicker.

Free Of Fluff

The copy on a landing page is one of the most important elements. It’s what convinces website visitors to convert.

Great landing page copy uses strong headlines, clear value propositions, and explains “why” they matter.

Content should focus on user benefits over product features and address any doubts so visitors don’t leave.

The copy should be focused and free of fluff; every word should serve a purpose.

FOMO

FOMO is real. One of the most powerful persuasion techniques that landing pages can use is social proof.

If we see that others (we respect) are doing it, we are more likely to do it, too. This is the business equivalent of your mom asking you, “If everyone else jumped off a bridge, would you?”

…Yes, yes I would.

You can create FOMO by featuring testimonials from happy (relatable) customers or including statistics about how many people are using and loving the service or product.

Ready, Set, Go

A landing page shouldn’t feel like trying to break out of an escape room.

You need a strong call-to-action (CTA) if you want the visitor to convert.

A strong CTA is clear, concise, and explains why it’s important for the visitor to take this action.

A clear and concise call-to-action is just one action and the button contrasts with the page – this is so users can’t miss it.

Need For Speed

Page speed is how quickly a webpage loads. Basically, make sure it loads fast so people don’t leave. That’s it.

5 Examples Of Landing Pages

An amazing landing page is one that helps website visitors feel that this is the right company (or the right product) for the job.

And, there’s no better way to learn about what makes an amazing landing page than by exploring real-world examples from some of the best landing pages on the web.

Here are five examples of amazing landing pages.

1. ASOS

British online retailer ASOS is among the world’s most valuable apparel brands, competing with Nike, Adidas, and Zara.

This means there must be something really special behind those marketing strategies that online retailers can learn from.

Let’s see what they’re doing right.

I searched for [wedding guest plus size dresses] and saw a search network ad from ASOS which took me to a landing page for women’s plus size dresses for U.S. web visitors.

Screenshot from ASOS, June 2022.

For starters, the ad took me directly to a landing page related to my search query – I love when that happens.

The full-length thumbnails of plus size models, moving in the dresses, helps me immediately know that I’m in the right place and I can begin to imagine myself in the product.

Top navigation breadcrumbs let me know exactly where I am on the site, so if I want to go back and see all the curve clothing, that’s really simple to do.

Filters are front and center for me to further refine my search by how new it is, eco-responsibility, color, price, and more.

Sales copy is free of fluff allowing the user to focus on the product (clothes). Description of the category page does include reference to which brands to check out for trending styles.

All in all, it’s a clean, well-organized landing page that keeps attention directly on the product.

ASOS may want to test adding social proof to their landing page by adding a filter based on user reviews or engage FOMO by highlighting that an item is selling fast.

2. DRIFT

B2B commerce startup Drift is a conversational marketing and sales technology company, well known for its live chatbot.

It is one of the only Latino-founded companies to ever achieve a valuation over $1 billion.

“Our purpose as a company remains simple and consistent: Build a platform that makes it simpler for customers to buy from you,” Drift CEO David Cancel said in a statement.

Let’s see how simple Drift makes their product to buy and check out their live-chat landing page.

B2B SaaS landing page exampleScreenshot from DRIFT, June 2022.

Ok, I am geeking out over the bright and minimalistic design (slight 90s vibes); it looks so sharp on all devices.

Above the fold, we see a big, bold headline immediately addressing how the app helps business owners “engage and convert” with Drift’s solution “live chat.”

Below the headline, the content block explains why users are not engaging or converting: “Today’s buyer doesn’t want to wait.”

Nice contrasting color on the CTA inviting web visitors to “Get a Demo.”

The header image uses the product as the example which is 10x better than a stock photo.

And, I have to call out the shield icon in the bottom left-hand corner that opens privacy settings. This small addition provides site visitors with a subconscious affirmation that the company takes data privacy seriously.

As we scroll down the page, we see social proof with a video review by the senior director of a global marketing operations and technology company.

Video testimonial on landing page exampleScreenshot from DRIFT, June 2022.

If you can get video reviews, do it! They are way more engaging than a standard text review because they’re really hard to fake.

Continuing to scroll down the page, the content teeter-totters between sharing different use cases with a summary and image or .gif and social proof in the form of a text quote or case study.

At the end of the long-form landing page, there is a solid call to action “start conversations with your website visitors now.” With a contrasting button, “Get a Demo.”

Bottom of page CTA landing page exampleScreenshot from DRIFT, June 2022.

When you click on “Get a Demo” it launches the product itself and you interact with the Drift bot to book a demo.

Drift’s live chat page checks off all the features of an amazing landing page, making it extremely easy to buy from them.

3. LawnDoctor.com

Lawn Doctor offers lawn maintenance and pest control services, but it’s not your run-of-the-mill landscaping company.

This lawn care brand has grown to more than 630 locations, increasing its year-over-year sales by 16% in 2020.

Local service providers can learn a lot from Lawn Doctor’s landing page. Let’s take a look at how they’ve designed their landing page to attract new customers.

local service provider landing page exampleScreenshot from Lawn Doctor, June 2022.

Lawn Doctor is such a great example for local service companies.

The color palette uses the rich color of green consumers wants to attain with a hero image featuring what the site visitor wants, a beautifully landscaped backyard.

Social proof is visualized with the 4.7 star average Google rating overlay on the image. The exact number of 4.7 is helpful because it feels like a real number and not an approximation.

The estimate form is available at the top; users don’t have to go scrolling for it, and a phone number is available in the top right corner for those that don’t want to wait.

When I enter my zip code into the form, the city and state are automatically populated for me which is awesome because I get lazy and don’t want to enter every detail.

Sales copy gets right to the point; the header explains you’re getting customized lawn care with a scientific approach.

The word choice “custom” and “scientific” makes me think that I’m getting a better service than I would from anyone else.

Below the header image but above the fold, Lawn Doctor upsells me services that are highly relevant to the current season.

I can click on that CTA to learn more or I’m more likely to ask about it when a sales representative calls me.

Just in case a user had any hesitation, there is a 100% refund if I’m not fully satisfied, followed by Google reviews for social proof.

The only thing this page is missing is the fear of missing out which Lawn Doctor could do with a countdown discount timer.

4. Flywheel

Flywheel was acquired by WordPress in 2019.

The financial terms of the deal were not disclosed but in an interview, Heather Brunner confirmed Flywheel’s annual recurring revenue was $18 million at the time of acquisition.

What made Flywheel so successful? Aside from being a great managed WordPress hosting platform, the company’s marketing was dialed in. Take a look!

eBook landing page exampleScreenshot from Flywheel, June 2022.

Top navigation is not present, helping the page visitor to stay focused on the content you want them to.

The logo reminds site visitors where they are and is clickable providing an easy escape back to the main domain.

The beautiful color scheme with the calm business blue and contrasting money green call-to-action button above the fold.

The headline includes the word “free” letting visitors know they won’t have to pay for the download.

Text is broken up into chunks making it easy to read on mobile.

ebook landing page example_show the productScreenshot from Flywheel, June 2022.

Below the fold is a mini-preview of the chapters so I know what I’m exchanging my personal information for. Gives me a sense of whether or not it’s worth it to me.

The final CTA at the bottom of the landing page reinforces that the ebook is completely free and filled with secrets! The download is a quick and simple company email.

ebook landing page example_bottom of the page ctaScreenshot from Flywheel, June 2022.

Form completion confirmation takes me to the product home page to further explore the product. All in all a beautiful ebook landing page that lead gen companies can learn from.

The only suggestion here is to add social proof near the bottom CTA to “seal the deal.”

5. Breathwrk

Breathwrk is a female-founded startup that raised an undisclosed amount from a total of 10 investors including Demo Lovato and BAM Ventures.

The breathing exercises app has over 1.2 million users worldwide.

Let’s see if the landing page can reduce our stress and improve landing page design?

The search query for this landing page was, “how to handle stress at work.”

App landing page exampleScreenshot from Breathwrk, June 2022.

The main Navigation is simplified, which keeps the users focused on the information you want them to look at.

But if they click the “More” button a drop-down list of additional pages (Science, FAQ, Blog, and more) is available.

The color palette is calming tones of blue and green with a contrasting CTA button “contact us” in purple.

Just like Drift, Breathwrk shows the product which allows site visitors to see what they’re going to get.

The headline starts with the main idea, “Improve your workplace,” and the subheading tells us how to “help your employees reduce stress and improve focus…”

Followed by the FOMO by showcasing the companies who are using the Breathwrk app for their employees.

As we scroll down the landing page, Breathwrk does a brilliant job explaining the app’s features from the perspective of the user.

App landing page example_explaining features as user benefitScreenshot from Breathwrk, June 2022.

A user doesn’t really care that there’s an option for breathing exercises before meetings but a user is interested in reducing employee stress and improving focus between back-to-back meetings, and before a big pitch.

The sales copy minimizes objections by explaining that the app is easy to set up and easy to manage.

App landing page example_reduce objectionsScreenshot from Breathwrk, June 2022.

This is important because the last thing an organization needs is stress setting up an app to reduce stress.

Easy onboarding, ongoing support, and user analytics (so you can see if employees are using the app and how they’re using the app).

Breathwrk provides social proof in the form of text review quotes right before the CTA “Get Breathwrk for your team” and form fill.

App landing page example_social proofScreenshot from Breathwrk, June 2022.

An amazing example of an App landing page. It grabs attention, shows the product, and explains how it creates value for the site visitor.

Final Thoughts

Overall, an amazing landing page helps site visitors decide what to do next.

Some features to consider when designing a landing page is:

  • The design captures visitors’ attention and keeps it on the end goal.
  • Copy is focused and free of fluff.
  • Use social proof and FOMO.
  • Minimize objections and have a clear CTA.
  • Make sure it loads fast.

And, don’t forget to set up Analytics to measure and learn from user activity. Testing is going to be your secret to success.

More Resources:


Featured Image: Mila Supinskaya Glashchenko/Shutterstock



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Meta AI Introduces AI-Generated Photos to All Platforms

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Meta AI Adds AI-Generated Images to Social and Messaging Platforms and Expands Availability to More Languages and Countries

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages.

New Meta AI Creative Tools

Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is making a post or sending a message with a new tool called Imagine Me.

Imagine Me is a prompt that can be used to transform an uploaded image that can be shared. This new feature is first rolling out as a beta in the United States.

Meta explains:

“Imagine yourself creates images based on a photo of you and a prompt like ‘Imagine me surfing’ or ‘Imagine me on a beach vacation’ using our new state-of-the-art personalization model. Simply type “Imagine me” in your Meta AI chat to get started, and then you can add a prompt like “Imagine me as royalty” or “Imagine me in a surrealist painting.” From there, you can share the images with friends and family, giving you the perfect response or funny sidebar to entertain your group chat.”

New Editing Features

Meta products like Facebook, Messenger, WhatsApp and Instagram now have advanced editing capabilities that allow users to add or remove objects from images, to change them in virtually any manner, such as their example of turning a cat in an image into a dog. A new Edit With AI button is forthcoming in a month that will unlock even more AI editing power.

Adding AI generated images to Facebook, Instagram, Messenger and WhatsApp within feed, posts, stories, comments and messages is rolling out this week in English and coming later to other languages.

Screenshot of a Facebook user adding an AI generated image into their post

Meta AI In More Countries And Languages

Meta AI is now available in seven additional countries, bringing the total countries to to 22. It is also available in seven more languages.

List of Seven Additional Countries:

  1. Argentina
  2. Cameroon
  3. Chile
  4. Colombia
  5. Ecuador
  6. Mexico
  7. Peru

Meta AI is now also available in the following seven additional languages:

  1. French
  2. German
  3. Hindi
  4. Hindi-Romanized Script
  5. Italian
  6. Portuguese
  7. Spanish

Advanced Math And Coding

Meta AI is making their most advanced model, Llama 405B, available for users to take advantage of its advanced reasoning abilities that can answer complex answers and excells at math and coding.

Meta AI writes:

“You can get help on your math homework with step-by-step explanations and feedback, write code faster with debugging support and optimization suggestions, and master complex technical and scientific concepts with expert instruction.”

Read the official announcement:

Meta AI Is Now Multilingual, More Creative and Smarter

Featured Image by Shutterstock/QubixStudio

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System Builders – How AI Changes The Work Of SEO

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Kevin Indig's Growth Memo for SEJ

AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change.

Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show.

Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom line for providing training data.

Content platforms, social networks, SaaS companies and consumer apps coat their products with AI. A few examples:

  • Spotify DJ (AI-generated playlist).
  • AI Overview (AI answers in Google Search).
  • Instagram AI personas (celebrity AI chatbots).
  • Ebay’s magical listing (turn a photo into a listing).
  • Redfin Redesign (try interior designs on real house pictures).
Image Credit: Kevin Indig

The quality of machine-generated content (MGC) challenges human-generated content (HGC). I ran an experiment with my Twitter and LinkedIn followers: I asked them to choose which of two articles was written by a human and which by a machine – and they had to explain their answer.

Only a handful of people figured out that AI wrote both pieces. I intentionally framed the question in a leading way to see if people would challenge the setting or believe that one piece was written by a human if told so.

  • Not an isolated experiment: A survey of 1,900 Americans found that 63.5% of people can’t distinguish between AI content and human content.1
  • People seek help: Google search demand for [ai checker] has reached 100,000 in May 2024 (Glimpse).
  • Dark side: scammers use MGC to make money, as 77% of AI scam victims lost money.2
Search demand for AI checkerImage Credit: Kevin Indig

The quality level of LLMs pushes SEO work towards automating workflows and learning with AI, while writers will take content from good to great instead of zero to one.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

How AI Changes The Work Of SEOImage Credit: Lyna ™

System Builders

Clients, podcasters and panel hosts often ask me what skills SEOs need to build for the AI future. For a long time, my answer was to learn, stay open-minded and gain as much practical experience with AI as possible.

Now, my answer is SEOs should learn how to build AI agents and workflows that automate tasks. AI changes the way search works but also the way SEOs work.

AI + No-code Allows SEOs To Automate Workflows

A few examples:

1/ Cannibalization

  • Old world: SEOs download search console data and create pivot tables to spot keyword cannibalization.
  • New world: SEOs build an AI workflow that sends alters, identifies true keyword cannibalization, makes content suggestions to fix the problem, and monitors the improvement.

2/ Site Crawling

  • Old world: SEOs crawl websites to find inefficiencies in internal linking, status code errors, duplicate content, etc.
  • New world: SEOs build an AI agent that regularly crawls the site and automatically suggests new internal links that are shipped after human approval, fixes broken canonical tags and excludes soft 404 errors in the robots.txt.

3/ Content Creation

  • Old world: SEOs do keyword research and write content briefs. Writers create the content.
  • New world: SEOs automate keyword research with AI and create hundreds of relevant articles as a foundation for writers to build on.

All of this is already possible today with AI workflow tools like AirOps or Apify, which chain agents and LLMs together to scrape, analyze, transform data or create content.

Moving forward, we’ll spend much more time building automated systems instead of wasting time on point analyses and catalogs of recommendations. The SEO work will be defining logic, setting rules, prompting and coding.

building automated systems Building workflows with AirOps (Image Credit: Kevin Indig)

You Can Learn (Almost) Anything With AI

I never made the time to really learn Python or R, but with the help of Chat GPT and Gemini in Colab, I can write any script with natural language prompts.

When the script doesn’t work, I can paste a screenshot into Chat GPT and describe the issue to get a solution. AI helps with Regex, Google Sheets/Excel, R, Python, etc. Nothing is off-limits.

Being able to write scripts can solve problems like data analysis, a/b testing and using APIs. As an SEO, I’m no longer dependent on engineers, data scientists or writers to perform certain tasks. I can act faster and on my own account.

I’m not the only one to figure this out. People are learning to code, write and many other skills with AI. We can learn to build AI workflows by asking AI to teach us.

Search demand for coding with AI is explodingImage Credit: Kevin Indig
Search demand for write with AI is explodingImage Credit: Kevin Indig
Search demand for learn with AI is explodingImage Credit: Kevin Indig

When you can learn almost anything, the only limit is time.

The Work Of Writers Changes

Against common belief, writers won’t be crossed out of this equation but will play the critical role of editing, directing and curating.

In any automated process, humans QA the output. Think of car assembling lines. Even though AI content leaps in quality, spot checks reduce the risk of errors. Caught issues, such as wrong facts, weird phrasing or off-brand wording, will be critical feedback to fine-tune models to improve their output.

Instead of leg work like writing drafts, writers will bring AI content from good to great. In the concept of information gain, writers will spend most of their time making a piece outstanding.

The rising quality work spans from blog content to programmatic content, where writers will add curated content when searches have a desire for human experience, such as in travel.

A mini guide to Los AngelesTripadvisor’s attraction pages feature human-curated sections. (Image Credit: Kevin Indig)

Unfair Advantage

As often with new technology, a few first-mover people and companies get exponential value until the rest catch up. My worry is that a few fast-moving companies will grab massive land with AI.

And yet, this jump in progress will allow newcomers to challenge incumbents and get a fair chance to compete on the field.

AI might be a bigger game changer for SEOs than for Google. The raw power of AI might help us overcome challenges from AI Overviews and machine learning-driven algorithm updates.

But the biggest win might be that SEOs can finally make something instead of delivering recommendations. The whole value contribution of SEOs changes because my output can drive results faster.

Survey: ChatGPT and AI Content – Can people tell the difference?

Artificial Intelligence Voice Scams on the Rise with 1 in 4 Adults Impacted


Featured Image: Paulo Bobita/Search Engine Journal

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12 SEO Meetups You Should Have On Your Radar

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12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go.

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

But with so many events worldwide, it’s impossible to mention them all. So, here are some of the most talked-about SEO meet-ups I think you should have on your radar.

Okay—so I may be a little biased, but I wanted to start by sharing our Ahrefs’ SEO Events. We’ve run five Beer and Snacks Meetups in Singapore. We’ve also hosted an SEO Workshop and Networking meetup the day before BrightonSEO, and we just launched our London Meetup.

Tickets to the London Meetup sold out in a day and a half—it was our fastest-selling ticketed event ever.

Tim Soulo, Joshua Hardwick, and Ryan Law will speak at our inaugural event, covering topics such as improving your rankings, competitor research, and content marketing. To stay informed about our next event, follow our events page.

Sidenote.

Missed our meetups but still want to catch up with the Ahrefs team and a host of world-class speakers? Get Ahrefs Evolve tickets ✨

London SEO XL MeetupLondon SEO XL Meetup

The LondonSEO Meetup hosts an evening of networking with industry peers and leading experts featuring SEO speakers like Itamar Blauer, Steph Hugman, Reina Hanada, and many more.

The bigger XL event has even hosted prolific search engine news chronicler Barry Schwartz in 2023.

Search London Meetup PhotoSearch London Meetup Photo

With over 2,800 members, Search London is a popular meetup that has been around for over a decade.

Events are organized every 8-12 weeks, and members are from a mixture of agency, client-side, and start-up businesses.

The meet-up is open to anyone in SEO, PPC, or social media—and offers marketing professionals and first-time speakers a safe, supportive space to share their industry knowledge and experiences.

Search 'n Stuff Meetup PhotoSearch 'n Stuff Meetup Photo

Search ‘n Stuff meetups are an energetic and all-embracing community tailored to empower digital marketers, startups, in-house teams, and professionals. Expect sharings centered on strategies, campaigns, and other relevant SEO topics.

Neurodivergents In SEO Meetup PhotoNeurodivergents In SEO Meetup Photo

Neurodivergents in SEO provide a safe space for neurodivergent SEOs to network and learn.

The group holds in-person meetups at BrightonSEO, both in the UK and the US, and monthly pub quizzes with great prizes.

If you’re an SEO or marketer and identify as neurodivergent, you’re more than welcome to join the community. You can do so by signing up here.

Search Norwich PhotoSearch Norwich Photo

Search Norwich launched in 2018 as a free marketing meetup event. It often features top industry speakers who share their knowledge, tips, and advice with the search marketing community. At Search Norwich there are no sales agendas, fluff, or pitches—just valuable insights.

SEOFOMO Meetup PhotoSEOFOMO Meetup Photo

The SEOFOMO meetups are run by SEO superstar Aleyda Solis, who is a well-known SEO speaker and founder of SEO consultancy Orainti. She’ll also be the headline speaker for our first Ahrefs Evolve Conference.

SEOFOMO is a laid-back, free event perfect for learning, connecting, and sharing with other SEOs.

SEO Mastermind PhotoSEO Mastermind Photo

SEO Mastermind is a supportive, free, and friendly SEO community where you can grow your skills, meet like-minded people, and get answers to all your organic marketing questions.

SEO Mastermind meets around eight times a year, mainly in the Netherlands and Belgium—but they also occasionally have meetups in other locations, for instance, at Brighton SEO and ISS Barcelona.

Organizer Jeroen Stikkelorum told me that SEO Mastermind is on a mission to build the most valuable Dutch-spoken SEO and organic marketing community in The Netherlands and Belgium. So if you’re local, give it a go.

SEO Lager Fest Meetup PhotoSEO Lager Fest Meetup Photo

SEO Lager Fest is a fun SEO meetup that (apart from drinking) enables you to network with like-minded folks in the SEO industry. They hold an SEO quiz, run case study competitions, do AMAs, and even do SEO charades.

SEOnerd Switzerland Meetup PhotoSEOnerd Switzerland Meetup Photo

SEOnerdSwitzerland is a volunteer-run association that organizes events for SEOs in Switzerland and beyond.

Dedicated to fair opportunities and diversity, they provide training and coaching for people wanting to break through as a public speaker in the SEO industry.

SEOnerdSwitzerland also offers training and coaching for speakers, aiming for a diverse and inclusive panel.

WebSchrona Meetup Photo, Salzburg, AustriaWebSchrona Meetup Photo, Salzburg, Austria

WebSchrona is a free monthly meetup for SEO and online marketing professionals in Salzburg, Austria. They meet every second Thursday at 6 p.m.

There’s no fixed agenda, so discussions are often unplanned and spontaneous and often involve a drink of some description.

Organizer Alexander Außermayr tells me that everyone is welcome to join their SEO meetups. The aim is to provide a regular, uncomplicated meetup in an open space—often a beer garden, if the weather is good.

SEO Benelux Meetup PhotoSEO Benelux Meetup Photo

SEO Benelux started in 2018 as a Facebook community for Dutch and Belgian SEO specialists. The meetup grew into the largest in the Benelux region, with more than 3,000 members.

There are four meetups each year, two in Belgium (Ghent and Antwerp) and one in the Netherlands (mostly Amsterdam). Each meetup attracts 70–90 people and features three speakers.

If you don’t live in a big city, it may be difficult to find a good meetup, but that doesn’t mean there aren’t any in your local area.

Here are my tips to help you find new meetups near you.

Tip 1 – Use Google’s advanced search operators to uncover new meetups

As new meetups pop up all the time and often without notice, it’s worth doing some digging to see what’s out there.

You can just do a regular ol’ Google search, but we’re SEOs—so let’s use some advanced search operators and spice it up a bit.

In this example, I searched for the phrase “meetup” in the title, plus my location and my favorite SEO tool, and it managed to uncover Tim’s tweet on our London Meetup.

Advanced Google Search Operators ExampleAdvanced Google Search Operators Example

This is just a very basic example, and you could use any website or location, but it shows how you can uncover information about new meetups with a little research.

Tip 2 – Trigger the Events SERP feature

By searching for events or events near me, you can trigger the Events SERP feature. In the example below, I found a few SEO-related events by prepending “SEO” to the search.

Triggering the Events SERP Feature ExampleTriggering the Events SERP Feature Example

Once you’ve triggered the feature, scroll down until you find an SEO meetup that catches your eye.

Tip 3 – Use Meetup to find an SEO meetup

If you can’t find anything on Google then it’s a good idea to run a quick check on a specialist community platform.

One of the most popular platforms is Meetup. It allows you to find events near your location on any topic.

Meetup.com screenshotMeetup.com screenshot

Over the years, I’ve attended a lot of smaller meetups through this website, and they have always been interesting and a place to make new connections.

Tip 4 – No SEO meetup in your area? Start your own!

I started my own mini-meetup in 2018 on WhatsApp with some former colleagues, imaginatively titled #seodrinks.

#SEOdrinks meetup logo#SEOdrinks meetup logo

It started from humble beginnings in a room in a small pub in London, and it’s still in a room in a small pub—somewhere in London. (If you want an invite, let me know on LinkedIn.)

We only have semi-regular meetups in London and a small group, but every meetup has to start somewhere.

If you want to start your own SEO meetup, platforms like WhatsApp and Telegram are the best free places to start, but if you want a more specialized paid option, you could try Meetup or another similar platform.

Final thoughts

You don’t always have to attend a big SEO conference to meet other amazing people in the industry. Some of the smaller meetups I’ve been to have resulted in making more contacts than the bigger conferences.

As such, SEO meet-ups are one of my favorite ways to meet people who are just as interested in SEO and marketing as much as you are.

Did I miss an SEO meetup? Add your SEO meetup here, or let me know on LinkedIn.



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