Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing...
Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults...
Hopefully, you’ve heard about IndexNow at this point. We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft...
What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think...
The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. To navigate this space, your organization must prioritize content...
Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps...
If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. You have to promote your content. Content...
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command...
Google Cloud announced it is acquiring cybersecurity firm Mandiant, a leader in proactive SaaS based security. The acquisition underscores the importance of security for all businesses,...
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This...