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Twitter Tests More Visible Alt Text

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Twitter Tests More Visible Alt Text


A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop.

In an announcement, Twitter states it’s testing the features with 3% of users across iOS, Android, and web browsers.

Twitter is aiming to launch these features globally in the beginning of April, following at least a month of testing.

Here’s more about the ALT badge, image descriptions, and how to add descriptive text to an image on Twitter.

ALT Badge On Twitter Images

When a description, also referred to as alt text, is added to an image a rectangular “ALT” badge will be shown in the bottom corner.

This signals to other users there’s descriptive text accompanying the image.

To view an image description, users can click or tap on the ALT badge and the description will open, as shown in the example below:

Screenshot from: twitter.com/TwitterA11y, March 2022.

Twitter states:

“Adding image descriptions allows people who are blind, have low vision, use assistive tech, live in low-bandwidth areas, or have a cognitive disability, to fully contribute on Twitter.

We know these features have been a long time coming, and we’re grateful for your patience. We’re also working on the image description reminder. We’ll share more on that soon.“

Here’s how to add an image description to a tweet. Soon, Twitter may start reminding users to add image descriptions, but for now it has to be done manually.

How To Add An Image Description On Twitter

To add an image description, follow these steps:

  • Upload an image
  • Select “Add description” under the image
  • Write a description
  • Select “Save
  • Send tweet

Your tweet will be sent with the “ALT” badge on the image.

The description can be anyone from one to one thousand characters in length.

If you add multiple images to a tweet you can add unique descriptions to each of them.

This feature is still in testing, so you may not have access to it right now. A full launch is expected this spring.


Source: Twitter Accessibility

Featured Image: A9 STUDIO/Shutterstock





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Elon Musk Shares Vision For “Twitter 2.0”

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Elon Musk Shares Vision For “Twitter 2.0”

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more.

In a series of slides prefaced with the title “Twitter 2.0,” Musk presented his plans at an internal meeting:

The slides reveal the following goals for the future of Twitter:

  • Advertising as entertainment
  • Video
  • Longform tweets
  • Encrypted DMs
  • Longform tweets
  • Relaunch Blue Verified

Musk published the slides on Twitter without further context, making it difficult to read too far into his plans for the company. However, we can glean some information based on the mock-up screenshots on each slide.

Advertising As Entertainment

Musk plans to make advertising on Twitter more entertaining, showing an example of an ad from HBO Max that reads like a Buzzfeed quiz.

Screenshot from: twitter.com/elonmusk, November 2022.

The text reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so you know which house you belong to and what role you would have in the world of #LaCasaDelDragon.”

For context, the advertisement is for the show House of Dragons, a spin-off of Game of Thrones.

The ad copy reminds me of those Buzzfeed quizzes where you answer a series of questions to determine which character of a TV show you would be.

The virality of those quizzes leads me to believe Twitter’s direction for advertising could generate meaningful engagement.

Is this form of advertising likely to draw in new customers who aren’t familiar with the product already? Probably not, but it could be an effective way to raise brand awareness.

Video

Containing only a thumbnail and placeholder text, the above example doesn’t allow for much speculation about Musk’s plans for video on Twitter.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

However, if Musk’s tweets are anything to go by, his plans could include bringing back the short-form video app Vine:

Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube’s most popular creator, is skeptical of that claim:

Longform Tweets

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk includes a screenshot of Twitter’s Notes feature to illustrate his plans for longform tweets.

Twitter began testing Notes with a limited number of writers earlier this year.

You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.

Encrypted DMs

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

This feature is self-explanatory.

Encrypted DMs are becoming an industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.

Reverse engineering expert Jane M. Wong recently uncovered evidence of Twitter’s encrypted DMs, which suggests the update may be ready to launch soon.

(New) Blue Verified

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming relaunch of Blue Verified will include the following features:

  • A blue ‘verified’ checkmark
  • Priority placement at the top of replies, mentions, and search results
  • See 50% fewer ads
  • Upload longer videos
  • Get early access to new features

The text at the bottom of Musk’s slide indicates the $7.99 per month pricing is a “limited time offer,” suggesting the price may increase in the future unless users lock in now.

Payments

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide provides zero information regarding his plans for payments on Twitter. However, those plans were already shared earlier this month.

In a call with advertisers, Musk says he wants to turn Twitter into a digital marketplace where creators can set their own prices for content.

That will allow creators to sell instructional videos, for example, at a price they believe is fair.

To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.


Featured Image: FellowNeko/Shutterstock



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