This article is an introduction to marketing for small-business owners, solopreneurs, and beginner marketers. Our goal is to help you understand the key concepts of marketing...
It’s easy to publish content. It’s a lot harder to publish content that drives ROI and provides value to your target audience. On February 16, I...
There is no one marketing tool that can handle all marketing processes and enable team collaboration at the same time. And even if there is, it...
Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the...
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“Can’t you just call Google and tell them we want to be on the first page?” “I’ve just read an article that says we should do...
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed....
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This...
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar...
TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of...
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines....