With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect...
Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes...
Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has...
Could the power of search intent be used for more than just driving traffic to your site? Search intent can tell you how people are searching...
Search Engine Journal is hiring an Executive Editor. We need a data-driven, curious, and supportive leader who has deep experience running newsroom and content teams. Someone...
Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of...
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy...
The job of an SEO consultant is to create and manage SEO tasks to improve a website’s performance in search engines. All of this should ultimately...
Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared...
At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance...