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Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever

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Google Says ‘Discovered - Currently Not Indexed’ Status Can Last Forever


Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the web gets indexed.

This is stated during the Google Search Central SEO office-hours hangout recorded on February 18.

An individual named Davor Bobek joins the livestream to ask Google’s Search Advocate John Mueller about the ‘Discovered – Currently not indexed’ message and how long it can be expected to last.

That message means the page was found by Google, but not crawled yet.

There are various reasons why Google wouldn’t crawl a page, despite knowing it exists.

It could be due to technical reasons. Google may have tried to crawl the URL but the site was overloaded. If that’s the case then Google will reschedule the crawl for a later date.

Another reason for the ‘Discovered – Currently not indexed’ message could be because the website doesn’t meet a certain threshold for quality, in Google’s view.

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Google doesn’t make any guarantees to crawl and index every webpage.

Even though Google is one of the biggest companies in the world, it has finite resources when it comes to computing power.

The computing resources Google uses to crawl the web are reserved for websites considered valuable and high quality.

To that end, the ‘Discovered – Currently not indexed’ status can possibly last forever.

Mueller says as much in his response, which you can read in the next section.

Google Index Coverage Report: ‘Discovered – Currently Not Indexed’

When asked how long webpages can remain discovered but not indexed, Mueller says:

“That can be forever. It’s something where we just don’t crawl and index all pages. And it’s completely normal for any website that we don’t have everything indexed.

And, especially with a newer website if you have a lot of content, then I would assume it’s expected that a lot of the new content for a while will be discovered and not indexed.

And then over time usually it kind of shifts over, like well it’s actually crawled, or it’s actually indexed, when we see that there’s actually value in focusing more on the website itself. But it’s not guaranteed.”

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So, what can you do if you have a number of pages that Google has discovered but not indexed?

Rather than leaving the content as-is and hoping it will get indexed one day, you should continue working on your website to improve its overall quality.

Mueller continues:

“So from that point of view it’s not that I would say you should just wait a little bit and suddenly things will get better with crawling and indexing. It’s more that, like continue working on the website and making sure that our systems recognize that there’s value in crawling and indexing more and then over time we will crawl and index more.”

Hear Mueller’s full response in the video below.

For more insight into how quality issues can prevent content from getting indexed, see the following articles:


Featured Image: IB Photography/Shutterstock

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Google Debuts 9 New Shopping Features

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Google Debuts 9 New Shopping Features

Google shopping experience for users is getting an upgrade. In today’s Search On event, Google announced nine new features and tools geared to help improve the user experience.

The overarching theme of the updates is visualization and personalization.

Visualization Shopping Features

Google emphasized that users spend a lot of time researching, exploring, and discovering their options before purchasing. Four visual features for users Google announced:

  • Search with the word “shop”. By starting your search with “shop” followed by what you’re searching for, you’ll now see a visual feed that includes products, research tools, and nearby inventory. This update also expands the shopping experience beyond apparel. It’s now available in all categories on mobile.
  • Shop the look. For the apparel category, users will now be able to “shop the look” which showcases individual products to help create an entire outfit. Google’s tool will show complimentary products to the main product a user is searching for, such as handbags or shoes to go along with a top or jacket.
  • Trending products feature. This is a new feature in Search which will show popular products in the category users are searching for. Google confirmed this will be available later this Fall.
  • 3D shopping. Expanding on the earlier launch of 3D shopping for home goods, 3D visuals of sneakers are coming in the following months.

Further, Google announced a way to build and create 3D visuals because they understand creating this type of asset takes a lot of time and resources. Their tool will use machine learning to automate 360-degree spins using a few still images.

Encouraging Confident Purchasing

The next set of tools announced from Google are geared to help users make more informed decisions when purchasing.

  • Guides for complex purchases. Google announced a buying guide for complex purchase decisions. The buying guide will consist of insights about that category from a range of trusted sources.
  • See what others are saying. Specifically, in the Google app, Page Insights will be available. This feature bridges content on a website users are on or a product being researched, along with ratings, pros and cons, in one single view.

A More Personalized Shopping Experience

The last set of updates focuses on the individual shopping experience, including privacy preference enhancements.

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  • More personalized results. Users will start getting personalized shopping results based on their previous shopping habits. To protect user privacy with this enhancement, users will have the ability to tell Google their preferences directly, as well as easy-to-use controls to toggle the feature on or off.
  • Shop with dynamic filters. Search filters will now adapt to real-time Search trends, meaning the filters are not static.
  • Using Discover app for more inspiration. Users who have the Google app will start seeing style suggestions in the Discover tab based on their shopping behavior.If a user sees something they like, they can click on the product and Lens will open up to provide available options on where to buy.

Next Steps For Advertisers

While the Search On event focused on the user experience, many advertisers are wondering how they should prepare for these updates.

For advertisers in the E-Commerce space, make sure your Merchant Center for Shopping Ads is in tip-top shape. This can include optimizing images, descriptions, titles, and including as many specifications as possible so users can better find your products.

More information is coming for marketers to help understand how these user experience updates will affect advertisers. We’ll continue to report on follow-ups from Google as they are announced.


Featured image: Vladimka production/Shutterstock

 

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