Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Many articles on the topic discuss complex KPIs and goal tracking. This guide keeps it simple....
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company,...
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by...
Have you ever received an email like this from a stranger? Hey {First Name}, Just came across your post about {x}. Great stuff! I just published...
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google...
Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately,...
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down...
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from...
OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers....
Keyword monitoring encompasses two key aspects. The first involves tracking a webpage’s ranking within search engine results. The second focuses on monitoring websites and social media...