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How to Use AI-Generated Images for SEO



How To Optimize AI-generated Images For Your SEO

In today’s digital world, visuals are everything. Captivating images have the potential to convey messages, create a powerful appeal to your audience, and of course, engage users. In SEO, they have an additional benefit: helping you stake a spot in Google’s image results.

But finding the right images to attach to your content is time-consuming–but that’s where the potential of AI (Artificial Intelligence) comes to play.

By leveraging the power of AI, you can effortlessly craft the perfect images, and take your optimization efforts to the next level. Let’s go over the best ways to enrich your images and unlock new possibilities for your SEO.

Understanding AI-generated Images’ Role in SEO

AI images are those created by using AI tools, which analyze massive amounts of content, datasets, and prompts to generate them. It can also understand and extract features from existing images, can recognize objects, and even understand the context or thought of the image itself.

But why is all of this important? Well, it’s because images are becoming just as important as your content when it comes to SEO. Not only are they major visible parts of your website, but they also influence the rankings and visibility of your content in Google.

And similar to content, AI tools make the job of image SEO much easier–and much cheaper in the long run. They allow us to generate relevant images that align with our content with a few prompts and clicks. Other capabilities of these tools also help you optimize your images, with minimal effort.
How to Use AI for Image SEO

Using AI for image SEO can be a game-changer. But how can you use it? Let’s look at how you can use these tools to create or enhance images for your websites:

Create Images with AI Technology

AI algorithms have the remarkable capability to generate images from scratch, incorporating selected data or parameters. And, they can make these images as high-quality and realistic as actual photos can be.

They can even create images of things that don’t technically exist. This is possible because AI models are trained on millions and millions of images, and use this as a basis to generate entirely new and realistic-looking ones. This opens up endless creative possibilities in your content, and enables you to create highly-customized and optimized pictures of various subjects, including objects, people, and scenarios–basically for anything your website needs.  

You won’t have to spend time and money setting up a photo shoot for your next campaign. You’d just have to prepare the right prompt for your tool, laying out all the essential details it needs to include, and let it do its thing. 

Image Enhancement Using AI

Image enhancement is all the edits we have to make to one photo so that it’s perfect for where we want to use it. The good news is that AI tools can also be used for this purpose.

Restoration and Upscaling

You can upscale low-resolution images while preserving and enhancing the important details. This technique is sometimes referred to as Super-Resolution. AI can handle this for you whenever you want to use old or low-quality images that are relevant to your content but aren’t as clear or crisp as you need them to be.


On the other hand, AI can also be used to reduce your image file size, without damaging their visual quality. Optimized image sizes can speed up your page loading times, which we know affects your page’s ranking. 

Object Tagging and Recognition

AI can also analyze and identify objects, scenarios, and even people in the images. Then, they can use that data to optimize the image’s filename, alt text, and captions for you. It can even insert relevant keywords if you ask it to. 

These tags help Google better understand what your image is showing users, which helps it to categorize your images properly, making sure it shows up in relevant image search results. As a result, this can boost your visibility in the SERPs.

Background Removal

Ever wanted to showcase a specific product or model, but the background of the photo is too distracting and noisy? Or, did you want to make an item your icon, but are having a hard time removing everything else in the photo? AI can help with this, and remove the background for you. 

Image Composition and Cropping

AI algorithms can now also analyze and suggest proper image compositions, sizes, and patterns for the images. They can also suggest visually appealing or well-balanced layouts that are suitable for your website pages.

Benefits of AI-generated images for SEO

Optimizing your images is an essential SEO practice that often gets overlooked. Let me tell you why it’s so crucial.

Improved User Experience

We touched upon it earlier, but things like page speed, visual appeal, and layout composition are improved by using AI. These things affect user experience, which plays a vital role in customer retention, engagement, and traffic. 

Basically, using AI to optimize your images can help your website be more appealing and usable for your audience, which can keep them on your website for longer. 

Increased Visibility in Search Engines

Using unique, properly tagged, and descriptive images–which is easy with AI image tools–you’re optimizing your visual content for Google’s image search. In short, these tools make image SEO a walk in the park. 

From this, you, of course, improve your pages’ visibility. You might even snag a few featured image snippets for your pages. Using AI to enhance all aspects of your images, even their metadata, is a good practice to ensure Google understands the context and relevance of your images, so it’s more likely to show your images to users. 

How to Use AI to Create Images

How to use AI in this scenario really depends on the tool you decide to use, but most use a pretty standard process. I’ll cover each step as well as a few tools you might want to try. 

Image Selection and Creation

If you’re using existing images as a guide or basis for these tools to generate new ones, make sure you’re using the right ones. 

Check that your images are high-quality, original, and relevant to the content you want them to be added to.

Creating AI Prompts

If you’re working from scratch, then you need to know how to craft the perfect prompt for your tool. This will lessen the back and forth with the tool to generate the images you’re looking for.

I recommend following these considerations when writing your prompt:

  1. Mention important, specific details.
  2. Use brief, easy-to-understand sentences.
  3. Include an image reference or artistic style.
  4. Decide between creative and realistic.
  5. Use photography terms.
  6. Use AI to generate prompts.

Let’s get into each step:

Mention important, specific details

Mention everything–and I do mean everything–you want this image to have. Be as detailed as you can get. Be as descriptive as you can be too, since AI can now understand things like emotions and tone. The less the AI needs to infer or interpret, the more accurate the photo will be to your vision. 

Use brief, easy-to-understand sentences

Being descriptive and adding all the details you can think of helps. But remember to keep each sentence short, and to use proper punctuation and grammar, so you can avoid confusing your AI tool.

Include an image reference or artistic style

If you can feed the AI images or visuals as a reference, do so. If not, you can describe the subject, context, and composition you want. This can be the styles of well-known painters, animators, photographers, or other artists you want your generated images to feel like. You can even include cinematography examples if you want it to have the same aesthetic and overall mood. 

Decide between creative and realistic

AI can get really liberal with the stuff it creates, so you have to decide early on whether you want it to do that, or to stick to a more realistic interpretation of your prompt.

Use photography terms

You can also use photography terms and even reference specific camera models if you’re trying to generate realistic photos. Set things like your aperture, shutter speed, ISO, and terms like “candid,” or “award-winning” to create more specific images.

Use AI to generate prompts

You can teach other AI, specifically text-generators like ChatGPT, to learn how to make these kinds of prompts for you. You can further prompt them to create templates specific to the AI image tool you want to use. Priming them can help you generate extremely detailed and precise photo prompts to make the whole process even more time- and effort-efficient for you. 

AI Image Tools

There are a few options for you to choose from, and I rounded up three tools that I personally think work pretty well. I did a quick review of each and included their pros and cons. 

DALL-E 2 by OpenAI

1688655366 548 How to Use AI Generated Images for SEO

Pros: Quick responses, the user owns the copyright, simple and accurate results, and higher resolution options than the original DALL-E. Can also edit the results in the application itself.

Cons: Not yet very proficient with compositionality. Fails at times with simple prompts. Possible legal issues may arise due to potential infringement of intellectual property laws.

Price: 115 Credits for $15.00

Midjourney AI

Midjourney AI, an image-generating AI you can use on Discord.

Pros: High-quality results. Easily understands provided style and references. Provides multiple versions of your prompt, with the option to refine the selected version to perfection with additional prompts.

Cons: Available only through a discord chatbot. The free trial usually encounters errors. Every image generated is displayed in public chat. Lacks in customer service and privacy.

Price: $8.00-$48.00 per month

Dream Studio

Dream Studio, an image-generating AI

Pros: High-quality results. The user interface is easy to navigate. Lets users customize the prompt result in various ways. Free credits with no interruptions. Can purchase credits on an as-need basis, instead of subscribing to a plan.

Cons: Needs very lengthy and descriptive prompts to generate the right image. At the time of writing, it only uses a beta site.

Price: $10 for 1000 credits

Key Takeaway

AI plays a crucial role in optimizing images for SEO. From image selection to file optimization, alt text and metadata automation, image accessibility, and responsiveness. We SEO Specialists cannot deny that incorporating AI in our image optimization strategy can help us effortlessly improve our website’s appeal, usability, and even our search visibility.

So, don’t overlook the potential of AI in optimizing your images. Embrace these powerful tools, craft compelling visuals, and watch as your website rises in the ranks of search engine results.

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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