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Chief accountant of SE ranking and her two children killed in Ukraine

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Chief accountant of SE ranking and her two children killed in Ukraine


Tatiana Perebeinis, the chief accountant for SE Ranking, an SEO platform, died under Russian attack in Ukraine on Sunday. With her two children, Alise and Tatiana (nine and 13 years old respectively) and a man, she was attempting to leave Irpin, Ukraine, when Russian forces opened fire, according to reports.

Tatiana Perebeinis, chief accountant for SE Ranking
Tatiana Perebeinis, chief accountant for SE Ranking

The final moments

On Sunday, the New York Times documented the final moments of their lives.  (Warning: the article contains a graphic image and video of the mortar attack and the aftermath):

“As the mortars got closer to the stream of civilians, people ran, pulling children, trying to find a safe spot. But there was nothing to hide behind. A shell landed in the street, sending up a cloud of concrete dust and leaving one family — a woman, her teenage son and a her daughter, who appeared to be about 8 years old; and a family friend — sprawled on the ground.

Soldiers rushed to help, but the woman and children were dead. A man traveling with them still had a pulse but was unconscious and severely wounded. He later died.

Their luggage, a blue roller suitcase and some backpacks, was scattered about, along with a green carrying case for a small dog that was barking.

Ukrainian forces were engaged in clashes nearby, but not at the site where civilians were moving along the street. Outgoing mortar rounds could be heard from a Ukrainian position about 200 yards away.

The shelling suggested either targeting of the evacuation routes from Irpin, something of which the Ukrainian authorities have accused the Russian army after a railroad track used for evacuations was hit on Saturday, or disregard for the risk of civilian casualties.”

– Lynsey Addario, New York Times

Tatiana had not tried to leave sooner because she was caring for her ailing mother, according to New York Post.

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Statement from SE Ranking

Here is the full statement from SE Ranking, shared via LinkedIn and Facebook:

“We are devastated to say that yesterday our dear colleague and friend Tatiana Perebeinis, the chief accountant of SE Ranking, was killed together with her two kids by russian mortar artillery.

The family was trying to evacuate from Irpin – a small city right near Kyiv that has been left without water supply, electricity, and heating. 

There are no words to describe our grief or to mend our pain. But for us, it is crucial to not let Tania and her kids Alise and Nikita remain just statistics. Her family became the victim of the unprovoked fire on civilians, which under any law is a crime against humanity. 

The russian army are criminals, and they should be stopped. 

Our hearts are broken. Our prayers are for all Ukrainians, who are fighting for their right to exist.”

Many of SE Ranking’s team are Ukrainian. They published a blog post to suggest ways in which people can help: How You Can Help Ukrainians Today (SE Ranking Team Included).

Why we care. If only this were the end of it and we should pray that it is, but editors at MarTech have been receiving messages from marketing and ad tech professionals currently under fire and nevertheless trying to continue with their work. LinkedIn updates also show agencies and marketing technology companies trying evacuate staff safely from Ukraine.

Additional reporting by Kim Davis

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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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