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Content Ideas for TikTok Growth

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Content Ideas for TikTok Growth

As a business owner, finding great content ideas for Tiktok growth is important because you have to keep your audience invested in your offerings. You must find a balance between sharing fun content that brings the traffic and the educative content that keeps them. 

So, here are some helpful tips on content ideas that appeal to TikTok users and will help bring more followers. All you need is to tailor these ideas to your niche, implement them, and watch your brand grow.

8 Content ideas for TikTok growth and more followers

1. Share regular inspirational content

Inspiration will never go out of style and is not only reserved for wellness professionals alone. As a business owner, I understand the struggle of helping someone see beyond their limitations. A typical coach breathes empathy; with this, I send out words of encouragement to my fellow female coaches and followers. 

Everyone craves inspiration; whether your audiences are coaches or not, you can start with a common fear in your niche. Pick each limitation a day, dissect it, and provide workable tips on overcoming them. This strategy will attract engagement and more followers to your favor.

2. Share valuable and educational content

People naturally seek ways to improve their skills, and I feel fulfilled and happy when I share valuable tips with my audience. Similarly, one content that will draw tons of likes, shares, etc., is educational content. How-tos or simple solutions to a difficult task will increase traffic and boost growth. 

I shared a video on different ways to use/repurpose your video content here. This post expectedly drew lots of reactions and followers.

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Again, I share coaching tips, the tools that help, and how to get started on your craft. You can look at FAQs unique to your niche for the topics to make educational content on. This way, you are giving solutions to issues that affect your audience. 

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3. Don’t ignore challenges and trends

Participating in challenges on TikTok is one of the ways to increase engagement and draw traffic. Tiktok users love fun challenges, and they love to join them, so you can join a challenge or start one if you can. Don’t ignore the trending sounds or the dance challenge. You can recreate a challenge, tailor it to your niche, and enjoy the engagement.

4. Talk about your interests

What are your hobbies or regular activities you participate in when you’re not working? Share them, make a video, and post them on your TikTok. Do you love meditating in the morning or some aerobics? Feel free to share tips on incorporating them into your daily regimen. Or what business book are you reading? Then, share the lessons from those books or a movie you recently watched. This makes your audience feel more connected to you and will increase their trust in your offerings. 

5. Leverage current issues

What is in the news in your community? You can create interesting content around it. Make a video and share your opinion; this will attract comments, likes, shares, and more followers. When engagement grows on your page, the algorithm draws more people to view it, increasing your chances of more followers. 

6. Hop on the duet and stitch trend. 

These TikTok features are excellent for engagement. Users look forward to fun collaboration from duets and stitch. So, feel free to explore them and pull more views and followers in a gradual swoop. 

7. Celebrate special holidays with your followers. 

Christmas, independence, Halloween, etc., are special holidays, and people spend more time on social media. So, take advantage of the period and create content about what your brand is doing or offering for the season and post it on your page.

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8. Question and Answers are still great content

Upon its launch in 2021, the question and answer features are my go-to when I need to sample my followers’ opinions about a new challenge, feature, or trend. When I enable the “answer” feature, my commenters may flag their comments as questions so that I can attend to them.

Sometimes, I may reply with a text or a video to visually answer the questions and drive engagement to my page. 
You can also look for what content influencers in your niche are posting and try replicating them. This also gives you insight into topics in your niche that are bringing in traffic and followers. Additionally, you can collaborate with them and gain more traffic to your page and followers. This is an excellent way to grow your TikTok account and even start making money from the app.


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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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