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What They Are & How to Become One

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Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly.

Gaining followers and engagement on Twitter is easier said than done. Despite your best efforts, it can seem like you’re screaming into a void. Nevertheless, the good news is that it’s possible to grow a following and become a power user on Twitter.

In this article, we’ll consider what differentiates Twitter power users from the rest and how you can become a power user too.

The term also refers to people who spend plenty of time using a system, app, or tool. And their near-obsession with the device, app, or system gives them a higher mastery over it than casual users.

According to research by the Pew Research Center, 10% of Twitter users are Power users, and this small number of users are responsible for about 80% of tweets on Twitter.

They are also known as SuperTweeters. Power users aren’t limited to just a few tweets. Instead, their Tweet count runs into tens of thousands or even more.

This number isn’t astounding, considering that most of them have accounts that date back to the early days of Twitter. Since they’ve been around for a long time and have been super-active, it only makes sense that they have loads of tweets.

For example, Twitter power user Naval has more than 200,000 tweets.

twitter power user account: naval

While they might appear similar, most celebrities aren’t power users.

For instance, although popstar Taylor Swift has over 90 million followers, she has made around 700 tweets since 2008. So she certainly doesn’t count as a power user account.

On the other hand, power users might not be famous people or brands right from the go, but their power usage of Twitter has grown their accounts to incredible numbers over the years.

What are the Characteristics of a Twitter Power User?

So, what makes Twitter power users different from casual users? Here are five characteristics that set them apart from other users.

1. They tweet multiple times a day.

The power user isn’t a casual observer on Twitter. Instead of sitting back to read tweets from others, they are active users of the app, which is reflected in the number of tweets they post every day and over time. In addition, most of their tweets see impressive engagement numbers, such as numerous retweets and replies.

2. They have a high follower count.

Another characteristic of power users is that they have many followers. We’re talking about accounts with hundreds of thousands of followers, and some of them even have followings that run into millions.

3. They have a niche.

Rarely do you find Twitter power users talking about various subjects. In most cases, they only talk about a niche topic, such as marketing, politics, tech, or business.

4. They are likely to have a blog or website.

Power users are often quite popular because they exist in other spheres. Several of them usually have a blog or website where they expand on their thoughts and tweets.

5. They have access to unique features.

Since the release of Twitter Blue, one of the characteristics of many power users is that they have access to unique features like folders for bookmarks, customized icons, and more.

Twitter Power Users Examples

Here are some popular Twitter power users:

1. Elon Musk (@elonmusk)

twitter power user account: elon musk

Is there a more powerful business person on the planet than Elon Musk at the moment? We don’t think so. While some people can like him and others can dislike him, his tweets move markets and spark conversation. For that reason, he’s undoubtedly a power user.

2. SlimJim (@SlimJim)

twitter power user account: slimjim

The official Twitter handle of the American snack brand is a power user.

Although a brand account, it has a personal touch and is self-branded as “the ceo of follow backs.” You don’t have to look far to find a Slim Jim tweet turned into a meme — such as this one.

3. Robert Scoble (@scobleizer)

twitter power user account: robert scoble

This is one of the most recognized power users on the app. He often tweets about technology, and his account uses some of the latest and premium Twitter features.

4. Guy Kawaski (@GuyKawaski)

twitter power user account: guy kawasaki

Guy Kawaski is another power user. He’s the author of several best-selling books and shares valuable content on topics related to economics, technology, and business.

5. Fabrizio Romano (@FabrizioRomano)

twitter power user account: fabrizio romano

Fabrizio is one of the most popular football journalists on the planet and certainly qualifies as a Twitter power user. He tweets multiple times in one hour and earns thousands of likes and retweets within minutes of posting.

6. Chris Brogan (@chrisbrogan)

twitter power user account: chris brogan

Chris shares plenty of insights on social media daily and is one of the most popular social media experts. Like other Twitter power users on this list, he tweets multiple times a day, sharing information that either amuses or informs his followers.

How to Become a Twitter User

You can become a Twitter power user too. While you might not grow a following that runs into the millions, you can significantly improve your reach and engagement.

Here are some of the tips that can help you.

1. Tweet at the right time.

Tweeting at the right time is one of the cornerstones of becoming a Twitter power user. Nearly every post on improving your Twitter presence lists this tip — and for a good reason.

Therefore, you need to find the best time when your audience will be free enough to engage with your tweets. Each audience has different peak hours, so it’s up to you to determine the peak time for your audience.

Twitter analytics tools can help you find out what this time is by tracking when your followers engage with your posts.

2. Focus on mobile users.

When it comes to Twitter, mobile is king. Most people use the app on their mobile phones, so you must focus on appealing to this demographic. Twitter does an excellent job of optimizing your tweets for mobile, but if you want to become a power user, you must go beyond what Twitter provides to give the best experience to your audience.

One thing you could do is use images that are clear on mobile. Also, if you’re linking to your website or blog, ensure that the site is optimized for mobile users.

3. Ask for users to engage — don’t wait for it to happen.

Ask, and you shall receive, which proves true in Twitter’s case. So if you want people to like, retweet, or reply to your tweets, simply ask them to.

Adding a ‘please retweet,’ ‘like this,’ or ‘reply to this,’ is more likely to shoot up your engagement than tweets that lack the pleas.

However, you should be careful to offer something valuable in return. This doesn’t mean starting a like-for-like or retweet-for-retweet chain. Instead, it’s vital to offer valuable content or information that people will want to share and retweet.

4. Use action words.

People are more likely to do something if you ask them to do it, so it is recommended to use action words in your tweets.

Including subtle or even direct requests makes people notice your tweets and can encourage them to take the desired action. Remember that this method works best if you’re providing value to your followers.

Slim Jim is an excellent example of a power user that uses this technique. See how it asks followers to reply to this tweet? You can do so too.

twitter power user account: slim jim

Pros of Becoming a Twitter Power User

1. It helps build your brand.

If you’re running a business, the increased exposure that becoming a power user gives you can immensely help your Twitter marketing strategy.

2. It will drive traffic to your website.

Being a Twitter power user can direct referral traffic to your website. For example, you can include your website link in your bio or tweets. You can find more ways to direct traffic to your website from Twitter here.

3. You might get verified.

As a power user, you can apply for Twitter verification. If you use Twitter, you’ll know that getting verified confers a feeling of power and authority to your account. At the very least, it indicates that your handle is an authentic account.

4. It helps you stay on top of trends and news.

Twitter is a significant source of news and trends. By being a power user, you’ll always stay in the loop.

Cons of Becoming a Twitter Power User

1. You have to constantly publish tweets.

If you’re just starting, one of the most challenging things, and certainly a disadvantage of being a power user, is how often you’ll need to push out content. We’re talking multiple times a day and even multiple times an hour.

2. There’s a risk of addiction.

Being a Twitter power user means you’ll likely have to be online most of the time. As a result, there’s a risk of becoming addicted to Twitter, which can be harmful if not kept in check. Therefore, a balanced and conscious effort to prevent addiction is essential.

3. You have to work around the character limit.

Since Twitter has a 280-character limit, it can be challenging to express thoughts coherently, even if you create a thread.

4. Your Tweets can get lost in the noise.

Millions of tweets are sent out daily, and with new tweets published every second, your tweets can get buried quickly. You can mitigate this by offering highly valuable content and using Twitter hashtags.

Your Path to Becoming a Twitter Power User Starts Here

We hope this is an excellent starting point for anyone thinking of becoming a Twitter power user. Although there’s so much more to Twitter than these tips we’ve provided, adhering to these guidelines will help you increase engagement on your Twitter account. Remember, the goal isn’t to reach a million followers. The goal is to provide valuable content that other users can’t help but retweet, putting you on the path to becoming a power user.

Editor’s note: This post was originally published in March 2009 and has been updated for comprehensiveness.

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Skills to Look for in a Freelance Software Developer

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Skills to Look for in a Freelance Software Developer

According to Statista, the number of software developers around the globe is expected to increase to 28.7 million by 2024.

Freelance software developers benefit companies because of the ease and speed with which they can be onboarded and used as project-specific resources. This blog will answer the most asked concerns about using contract services.

Benefits of Hiring Freelance Software Developers

When hiring a freelancer, your first expectation is impeccable skills and expertise, followed closely by cost savings, or vice versa. Here are the most popular reasons why companies choose to hire freelance talent.

Cost-efficiency

Full-time employees cost an organisation a salary, as well as added investments in training, equipment, perks, overheads of utilities and rented space, and benefits such as healthcare and social security.

Freelancers work remotely using personal resources; businesses reduce investments without losing quality.

Reduced Risk

Businesses reduce financial risk by working with freelancers on an hourly, monthly, or project basis. Setting a clearly worded contract that the freelance software developer agrees to and signs, mitigates financial risk and clearly stipulates ownership of intellectual property.

Expertise

Freelancers with niche expertise such as software development company in London, provide companies with the best talents for their projects. Hiring freelancers for different projects allows businesses to match the varying demands of each project, streamlines workflows and ensures productivity.

Global Talent

Businesses choose professional freelancers expecting them to complete any given task with minimum input from the organization. You can access talent from across the globe on platforms such as UpWork, People Per Hour, Fiverr, and Toptal, amongst others. Client reviews on such portals help in assessing proficiency and expertise.

Work Quality

A freelancer is as good as her or his portfolio. Successful freelancers achieve credibility by building long-term relationships and providing consistent quality. Freelancer work depends on referrals and good reviews, hence a potential contract employee’s work portfolio, and reviews showcase their abilities.

Skills of A High-Quality Freelance Software Developer

The first criterion for hiring a developer for your project is knowing what skill sets are needed. List your project specifications to customise your search and determine the expertise required for the project. Freelance developers may work on web development (front-end, back-end, or full-stack developers) or mobile application development.

Front-end freelance developers

Front-end software developers design websites and web applications and manage the graphical interface of websites. They use HTML, CSS, and JavaScript, and technologies like Foundation, AngularJS, Bootstrap, Backbone, DOM, and EmberJS to create layouts and graphics.

Back-end freelance developers

Back-end developers handle server-side processes such as website security, speed, databases, servers, application logic, and APIs. Back-end developers are typically skilled in Java, Python, and PHP, as well as SQL, Git, HTML, CSS, and JavaScript.

Full-stack freelance developers

Full-stack freelance developers handle both the front and back ends of the website. They are responsible for everything from project planning to website coding. Front-end frameworks include HTML, CSS, and JavaScript, and backends employ NodeJS, ExpressJS, Django, Flask, and C++. Full stack programmers manage database systems (such as SQL SERVER, MySQL, PostgreSQL, MongoDB, and Oracle Database), version control, and web hosting.

Mobile app developers

Mobile app developers develop, create, and test mobile applications for iOS and Android operating systems. Mobile app developers have programming language skills such as NodeJS, PHP, Python, or Ruby on Rails. They must also be proficient in back-end frameworks, database management and security, and hardware interaction. They need expertise in UI/UX design, security, and the Internet of things (IoT) for mobile devices.

How to Locate the Best Freelancers  Online

Talent portals such as Upwork, People Per Hour, and Fiverr showcase many talented freelance software developers. Here are steps on how to hire talent from an online opportunity marketplace.

Set a Hiring Budget

Look for similar job postings to learn what are the current hourly rates for the work you require. Define a reasonable budget. Beware that a freelance software developer may have higher hourly rates than regular employees.  

Clearly Define Project Requirements

Freelancers can be effective resources when you provide clear details about your project requirements. Be sure to mention the following

  • Allocated Budget
  • Payment terms
  • Project start and end dates
  • Clear job descriptions
  • Project expectations

Shortlist and Assess Freelance Software Developers

Top software developers typically work harder and achieve results because client reviews are essential to their ongoing success. The details you post make it easier for them to determine if they fit your requirements. Once you begin receiving qualified responses, choose according to their ratings and reviews, your interview process, and any sample project to build software and check their skills.

Six Factors to Consider when Hiring Freelance Sofware Developers

Hiring a freelancer revolves around their technical skills, certifications and education, attitude towards work, and ability to deliver results. Here are some crucial pointers to help you find the most appropriate fit for your project.

Technical Expertise

Freelancers must be able to handle the technical requirements of the project. They should be well-versed in software stacks, coding, development and task management software, version control tools, and deployment processes. Freelance software developers may charge more for specific technical abilities such as mobile app development, web development, or project rescues.

Experience

Freelancers who have worked on similar projects will have come across pain points and solutions. Any relevant experience enhances their expertise for your project and boosts their ability to strategise toward productive outcomes. Note that a freelancer’s experience typically increases their pay rate.

Cost

Experience and expertise increase a freelancer’s worth, but their services must provide value for your money. Knowing current hourly or project rates ensures that you are connecting with the right candidates. Freelancers that accept less payment may be new to the market and want to create a client base. Or, are choosing to supplement their income with multiple projects, which may reduce their work quality.

Professionalism

Education and certifications improve a freelancer’s pay scale, but they do not signal a freelancer’s abilities. The easiest way to gauge work ethic is from social proof such as client endorsements and their portfolio. A professional freelance software developer will openly share these details, with their client’s approval, of course.

Reliability

A reliable freelancer will have a long-standing client base, developed by consistent efforts and proven results. The more repeat customers a freelancer has, the better the chances of them being dependable. The following actions demonstrate the integrity of any freelance work and can be testified by customer reviews.

  • Following instructions
  • Regular updates
  • Quickly responding to queries
  • Willingly accepting critique
  • Meeting deadlines consistently

Location

One of the best features of acquiring freelance talent is access to global resources. Ensure that your communication skills match. Also, check that the culture and holidays in the freelancer’s location do not conflict with project development. Location can also affect fees, where freelancers in the USA charge the highest as compared to their Asian counterparts.

Conclusion

Finding and hiring the right freelance software developers is easy when you have the necessary checklists in place. Software development work is complex, make sure you are vetting your candidates carefully to get the best fit for your project. Good luck!

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State of Content Marketing in 2023

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State of Content Marketing in 2023

I just pressed send on the manuscript for my book to be released in September. It’s called Content Marketing Strategy (snappy, eh?), and Kogan Page will publish it.

Last week, marketing professor Philip Kotler wrote the foreword. I won’t spoil it, but he mentioned the need for a strategic approach to owned media.

He writes, “(T)he company doesn’t carry an account of showing these marketing assets and their value. As a result, the company cannot show the CEO and company board members a return on owned assets or content.”

Luckily, my upcoming book shows exactly how to do that. Funny how that works out.

In any event, all this struck me that now is an opportune time to look at where the beloved practice of content marketing stands today.

First, let’s go back to 1999 when Kotler published Kotler On Marketing, one of his more than 70 books. The latter 1990s – a time of tumultuous change – fueled most of the thinking for the book. But he knew that it was merely the beginning.

Kotler concluded the book with a section called “Transformational Marketing.”  In the next decade, he wrote, “marketing will be re-engineered from A to Z. Marketing will need to rethink fundamentally the processes by which they identify, communicate, and deliver customer value.”

Well, it’s taken over two decades, but it’s finally happening.

Consumers have changed, but marketing operations are just starting to

In case you didn’t notice, almost every marketing conference these days starts with the same four or five requisite slides:

  • Digital technologies, such as search and social media, empower consumers today.
  • Consumers research, engage, buy, and stay loyal to brands in ways that have fundamentally changed.
  • First-party data and privacy are of the utmost importance.
  • Artificial intelligence begins to threaten the idea of the usefulness of search and pressure companies to deliver better and more personalized experiences.

You get it. Consumer expectations in the age of the social, mobile, and AI-driven web are different than they were.

However, the continuing challenge in 2023 is that content and/or marketing operations in enterprise companies are only beginning to evolve. Most marketing departments have remained as they were when Kotler wrote his book — they still work from mid- to late-20th century hierarchies, strategies, and processes.

Most marketing departments still work with mid- to late-20th-century hierarchies, strategies, and processes, says @Robert_Rose via @CMIContent. Click To Tweet

Content marketing isn’t new, but a content marketing strategy is

For hundreds of years, businesses have used content to affect some kind of profitable outcome. But the reality is this: Whether it was John Deere’s The Furrow from the 1800s, Michelin’s guide to car maintenance in the early 1900s, or even Hasbro’s GI-Joe partnership with Marvel in the 1980s, content was not — and is not for the most part now — a scalable, repeatable practice within the function of marketing. In short, companies almost always treat content marketing as a project, not a process.

That fundamental change will finally take hold in 2023. It could happen because of the digital disruption and ease by which you can now publish and distribute content to aggregate your own audiences. It could happen through the natural evolution that the ultimate outcome – more than the marketing – matters more.

As we roll through 2023 and beyond, content — and the exponentially increasing quantities of it produced by every organization — deeply affects not just your marketing strategy, but your business strategy. Content in marketing is now bigger than simply content marketing, and it should be dealt with as a component of that business strategy throughout the enterprise.

#Content in marketing is bigger than #ContentMarketing. Treat it as a component of the business strategy, says @Robert_Rose via @CMIContent. Click To Tweet

In 2023, the No. 1 focus of my consulting and advisory practice these days: help companies transform content into a repeatable, scalable, and measurable function that drives value through a multi-channel strategy. It’s bigger than publishing a blog, creating a lead-generating resource center, or sending an email newsletter. Today’s content marketing team is being absorbed into marketing because marketing and its various operations are fundamentally transforming into a content-producing machine.

It is not good enough to produce content “like a media company would.” The goal must be to operate as a media company does. Your job is not to change content to fit new marketing goals. Rather, your job in 2023 is to change marketing to fit the new business content goals.

Your job in 2023 is to change #marketing to fit the new business #content goals, says @Robert_Rose via @CMIContent. Click To Tweet

The unaware builds a case for the aware

The term “content marketing” continues to evolve. Even today, I run across those who still call it “brand publishing,” “custom content,” or “inbound marketing.”

My take matches with what Kotler described in 1999. I always thought the term “content marketing” would become part of “marketing” more broadly. In 2023, that happened. So, returning to the lexiconic debates of 2013, 2014, or 2015 doesn’t seem terribly productive. Content marketing is just good marketing, and marketing is just good content marketing.

That said, two kinds of companies do well at the broader view of content marketing. Some of them, such as Cleveland Clinic, Red Bull, Arrow Electronics, HubSpot, and REI, have purposely devised content marketing strategies as differentiating approaches to their marketing. They are succeeding.

Others, like Amazon, Microsoft, JPMorgan Chase, and Peloton, backed into a smart content marketing strategy. But executives at those companies probably don’t recognize it as such. If asked (and some have been), they would say acquiring or launching a media company operation was just a smart business strategy to diversify their ability to reach their consumers consistently.

They’re right, of course. Many have yet to read books about content marketing, been influenced by the Content Marketing Institute, or even recognize content marketing as a separate approach (as far as I know). And they are also succeeding.

Consider this proof: As I write this article, six companies have a market capitalization of more than $1 trillion. Four of the six wholly or partially use the business model of media creation to further marketing and business strategies. Apple, Microsoft, Alphabet, and Amazon are all, in part, media companies that also sell products and services.

Why would you not avail yourself of that same model?

The future looks cloudy and bright

As for the overall state of enterprise content marketing, it’s in transition, as all marketing is. As a focused project-based approach, working in ad-hoc ways across a business, content marketing appears to have proven its worth. Hundreds of entries every year to the Content Marketing Awards feature myriad case studies using content marketing techniques in strategic ways to profitably affect business results.

And yet, it remains to be seen whether you can make content marketing a scalable, repeatable, measurable function within marketing.

As to what the discipline’s future holds? At last year’s Content Marketing World, one of my favorite events, the Executive Forum gathered senior leaders from brands succeeding with content marketing. As we talked about the future, one participant said: “The only certainty is change. I can’t tell you where or when, but I do know there will be change, and this is the principle we build on now.”

As for my take, Kotler’s idea of transforming the marketing function seems to have gotten lost along the digital road traveled by marketers. In so many cases, marketing – and especially content – remains just an on-demand service function within the business. Its sole job is to produce ever more voluminous amounts of content that describe the value of the brand (or its products or services) so that sales can sell more efficiently, customer support can serve more effectively, and all manner of customer interfaces are more beneficial to both sides.

However, and maybe because I need to rationalize now that my book is finished, I passionately believe it’s finally time for marketing to reclaim its ability to create value — not just reflect it in the polished shine of your traditional products and services.

Almost 27 years ago today, Microsoft founder Bill Gates wrote an essay called Content is King. In it, he said that “(C)ontent is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

It certainly was one of his more prescient moments. Nearly three decades later, his words have proven true. The essay title has become the rallying cry for thousands and thousands of entrepreneurs who now make their living on creating, managing, optimizing, and measuring content on the internet. (A Google search for “content is king” nets more than 1.7 million results.)

But it’s the last line of his essay that I find the most visionary: “(T)hose who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.”

That’s what content marketing is for me in 2023. It’s just marketing – optimizing the value of ideas, experiences, and products in a marketplace of content.

Time to get to work.

It’s your story. Tell it well.

Get Robert’s take on content marketing industry news in just five minutes:

https://www.youtube.com/watch?v=videoseries

Watch previous episodes or read the lightly edited transcripts.

Subscribe to workday or weekly CMI emails to get Rose-Colored Glasses in your inbox each week. 

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Cover image by Joseph Kalinowski/Content Marketing Institute



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27 Best About Us and About Me Page Examples [+Templates]

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Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

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