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Pay-per-click (PPC) Advertising Market, 2020-2026: Key Companies, Status Quo, Industry …

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Global Pay-per-click (PPC) Advertising Market has been thriving with considerable revenue from previous decades and it is likely to perform vigorously over the forecast period from 2020 to 2026. Various factors such as development, rapidly increasing demand, lifting population, economic stability are directly and indirectly fuelling growth in the market.

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What You Can Expect From Our Report:

  • Total Addressable Market [Present Market Size forecasted to 2026 with CAGR ]
  • Regional level split [North America, Europe, Asia Pacific, South America, Middle East & Africa]
  • Country wise Market Size Split [Important countries with major market share]
  • Market Size Breakdown by Product/ ServiceTypes – [ ]
  • Market Size by Application/Industry verticals/ End Users – [ ]
  • Market Share and Revenue/Sales of 10-15 Leading Players in the Market
  • Production Capacity of Leading Players whenever applicable
  • Market Trends – Emerging Technologies/products/start-ups, PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, etc.
  • Pricing Trend Analysis – Average pricing across regions
  • Brandwise Ranking of Major Market Players globally

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The key players covered in this study Google Bing Yahoo Ask.com AOL.com Baidu Wolframalpha DuckDuckGo Sogou

Scope of Report:

The Pay-per-click (PPC) Advertising market revenue was xx.xx Million USD in 2014, grew to xx.xx Million USD in 2018, and will reach xx.xx Million USD in 2026, with a CAGR of x.x% during 2020-2026. Based on the Pay-per-click (PPC) Advertising industrial chain, this report mainly elaborates the definition, types, applications and major players of Pay-per-click (PPC) Advertising market in details. Deep analysis about market status (2014-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2026), regional industrial layout characteristics and macroeconomic policies, industrial policy has also be included. From raw materials to downstream buyers of this industry will be analyzed scientifically, the feature of product circulation and sales channel will be presented as well. In a word, this report will help you to establish a panorama of industrial development and characteristics of the Pay-per-click (PPC) Advertising market.

Pages – 104

Market segment by Type, the product can be split into Flat-rate PPC Bid-based PPCMarket segment by Application, split into Middle and Small-sized Enterprise Large-scale EnterpriseMarket segment by Regions/Countries, this report covers United States Europe China Japan Southeast Asia India Central & South America

Pay-per-click (PPC) Advertising market Production Breakdown Data by Top Regions:

United States (Canada, Mexico)

Europe (Germany, France, UK, Italy, Russia, Spain)

APAC (China, Japan, Korea, Australia)

Africa (Egypt, Israel, Turkey)

Pay-per-click (PPC) Advertising Market Research Report Offers The Below Industry Insights:

  1. Assessment of different product types, applications and regions
  2. Past, present and forecast Pay-per-click (PPC) Advertising Industry structure is represented from 2014-2026
  3. A brief introduction on Pay-per-click (PPC) Advertising Market scenario, development trends and market status
  4. Top industry players are analysed and the competitive view is presented
  5. The revenue, gross margin analysis, and market share is explained
  6. The growth opportunities and threats to Pay-per-click (PPC) Advertising Industry development is listed
  7. Top regions and countries in Pay-per-click (PPC) Advertising Market is stated
  8. Market strategy, share, opportunities and threats to the market development are mentioned
  9. The latest industry plans, policies, mergers & acquisitions are covered
  10. Lastly, conclusion, data sources and detailed research methodology is covered

Table of Contents:

Major Points from Table of Contents:

1 Global Pay-per-click (PPC) Advertising Market Overview

2 Global Pay-per-click (PPC) Advertising Market Competition by Manufacturers

3 Global Pay-per-click (PPC) Advertising Production, Revenue (Value) by Region (2013-2020)

4 Global Pay-per-click (PPC) Advertising Supply (Production), Consumption, Export, Import by Regions (2013-2020)

5 Global Pay-per-click (PPC) Advertising Production, Revenue (Value), Price Trend by Type

6 Global Pay-per-click (PPC) Advertising Market Analysis by Application

7 Global Pay-per-click (PPC) Advertising Manufacturers Profiles/Analysis

8 Global Pay-per-click (PPC) Advertising Market Manufacturing Cost Analysis

9 Industrial Chain, Sourcing Strategy and Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders

11 Market Effect Factors Analysis

12 Global Pay-per-click (PPC) Advertising Market Forecast (2020-2026)

13 Research Findings and Conclusion

14 Appendix

Author List

Disclosure Section

Research Methodology

Data Source

About Us:

Orian Research is one of the most comprehensive collections of market intelligence reports on the World Wide Web. Our reports repository boasts of over 500000+ industry and country research reports from over 100 top publishers. We continuously update our repository so as to provide our clients easy access to the world’s most complete and current database of expert insights on global industries, companies, and products. We also specialize in custom research in situations where our syndicate research offerings do not meet the specific requirements of our esteemed clients.

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MARKETING

Email Marketing Trends 2023: Predictions by the Industry Stalwarts

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts


Every year, we see new trends entering the world of email marketing.

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5 Simple Things You Can Do To Improve the Content Experience for Readers

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5 Simple Things You Can Do To Improve the Content Experience for Readers

Who doesn’t like to have a good experience consuming content?

I know I do. And isn’t that what we – as both a consumer of content and a marketer of content – all want?

What if you create such a good experience that your audience doesn’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible.

1. Write with an inclusive heart

There’s nothing worse than being in a conversation with someone who constantly talks about themselves. Check your text to see how often you write the words – I, me, we, and us. Now, count how often the word “you” is used. If the first-person uses are disproportionate to the second-person uses, edit to delete many first-person references and add more “you” to the text.

You want to let your audience know they are included in the conversation. I like this tip shared in Take Binary Bias Out of Your Content Conversations by Content Marketing World speaker Ruth Carter: Go through your text and replace exclusionary terms such as he/him and she/her with they/them pronouns.

Go through your text and replace exclusionary terms such as he/him and she/her with they/them pronouns, says @rbcarter via @Brandlovellc @CMIContent. #WritingTips Click To Tweet

2. Make your content shine brighter with an AI assist

Content published online should look different than the research papers and essays you wrote in school. While you should adhere to grammar rules and follow a style guide as best as possible, you also should prioritize readability. That requires scannable and easily digestible text – headings, bulleted text, short sentences, brief paragraphs, etc.

Use a text-polishing aid such as Hemingway Editor (free and paid versions) to cut the dead weight from your writing. Here’s how its color-coded review system works and the improvements to make:

  • Yellow – lengthy, complex sentences, and common errors
    • Fix: Shorten or split sentences.
  • Red – dense and complicated text
    • Fix: Remove hurdles and keep your readers on a simpler path.
  • Pink – lengthy words that could be shortened
    • Fix: Scroll the mouse over the problematic word to identify potential substitutes.
  • Blue – adverbs and weakening phrases
    • Fix: Delete them or find a better way to convey the thought.
  • Green – passive voice
    • Fix: Rewrite for active voice.

Grammarly’s paid version works well, too. The premium version includes an AI-powered writing assistant, readability reports, a plagiarism checker, citation suggestions, and more than 400 additional grammar checks.

In the image below, Grammarly suggests a way to rephrase the sentence from:

“It is not good enough any longer to simply produce content “like a media company would”.

To:

“It is no longer good enough to produce content “as a media company would”.

Much cleaner, right?

3. Ask questions

See what I did with the intro (and here)? I posed questions to try to engage with you. When someone asks a question – even in writing – the person hearing (or reading) it is likely to pause for a split second to consider their answer. The reader’s role changes from a passive participant to an active one. Using this technique also can encourage your readers to interact with the author, maybe in the form of an answer in the comments.

4. Include links

Many content marketers include internal and external links in their text for their SEO value. But you also should add links to help your readers. Consider including links to help a reader who wants to learn more about the topic. You can do this in a couple of ways:

  • You can link the descriptive text in the article to content relevant to those words (as I did in this bullet point)
  • You can list the headlines of related articles as a standalone feature (see the gray box labeled Handpicked Related Content at the end of this article).

Add links to guide readers to more information on a topic – not just for SEO purposes says @Brandlovellc via @CMIContent. #WritingTips Click To Tweet

You also can include on-page links or bookmarks in the beginning (a table of contents, of sorts) in longer pieces to help the reader more quickly access the content they seek to help you learn more about a topic. This helps the reader and keeps visitors on your website longer.

5. Don’t forget the ‘invisible’ text

Alt text is often an afterthought – if you think about it all. Yet, it’s essential to have a great content experience for people who use text-to-speech readers. Though it doesn’t take too much time, I find that customizing the image description content instead of relying on the default technology works better for audience understanding.

First, ask if a listener would miss something if they didn’t have the image explained. If they wouldn’t, the image is decorative and probably doesn’t need alt text. You publish it for aesthetic reasons, such as to break up a text-heavy page. Or it may repeat information already appearing in the text (like I did in the Hemingway and Grammarly examples above).

If the listener would miss out if the image weren’t explained well, it is informative and requires alt text. General guidelines indicate up to 125 characters (including spaces) work best for alt text. That’s a short sentence or two to convey the image’s message. Don’t forget to include punctuation.

General guidelines indicate up to 125 characters (including spaces) work best for alt text, says @Brandlovellc via @CMIContent. Click To Tweet

For both decorative and informative images, include the photo credits, permissions, and copyright information, in the caption section.

For example, if I were writing an article about Best Dogs for Families, I would include an image of a mini Bernedoodle as an example because they make great family pets. Let’s use this image of my adorable puppy, Henri, and I’ll show you both a good and bad example of alt text.

An almost useless alt-text version: “An image showing a dog.”

Author’s tri-colored (brown, white, black, grey wavy hair), merle mini Bernedoodle, Henri, lying on green grass.

It wastes valuable characters with the phrase “an image showing.”

Use the available characters for a more descriptive alt text: “Author’s tri-colored (brown, white, black, grey wavy hair), merle mini Bernedoodle, Henri, lying on green grass.”

It’s more descriptive, and I only used 112 characters, including spaces.

Want to learn more? Alexa Heinrich, an award-winning social media strategist, has a helpful article on writing effective image descriptions called The Art of Alt Text. @A11yAwareness on Twitter is also a great resource for accessibility tips.

Improve your content and better the experience

Do any of these suggestions feel too hard to execute? I hope not. They don’t need a bigger budget to execute. They don’t need a lengthy approval process to implement. And they don’t demand much more time in production.

They just need you to remember to execute them the next time you write (and the time after that, and the time after that, and the … well, you get the idea.)

If you have an easy-to-implement tip to improve the content experience, please leave it in the comments. I may include it in a future update.

All tools mentioned in the article are identified by the author. If you have a tool to suggest, please feel free to add it in the comments.

If you have an idea for an original article you’d like to share with the CMI audience, you could get it published on the site. First, read our blogging guidelines and write or adjust your draft accordingly. Then submit the post for consideration following the process outlined in the guidelines.

In appreciation for guest contributors’ work, we’re offering free registration to one paid event or free enrollment in Content Marketing University to anyone who gets two new posts accepted and published on the CMI site in 2023.

HANDPICKED RELATED CONTENT:

Cover image by Joseph Kalinowski/Content Marketing Institute



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The Ultimate Guide to Product Marketing in 2023

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The Ultimate Guide to Product Marketing in 2023

Product marketing is essential, even if you only sell one or two products at your organization.

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