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SEO for Business: What Google Analytics Can Tell You

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If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. Simply rest website is one of the example of a business that is hard to rank in the SERPs. Why? Because people are not always looking for a matress. That’s it!

For any website whose goal is to rank, keywords are important – the more keywords you own or rank for organically, the better your scorecard will be. As a digital marketer, one of the best and easiest tools to navigate when improving SEO is Google Analytics. But how are you sure that you’re maximizing all of its features to give your business what it needs?

Search engine optimization is one part of improving your site’s traffic, but don’t ignore the numbers: data gives you a drilled down version of what matters beyond high-traffic words. It’s going to allow your marketing team to connect the dots and see where your users drop off, what organic search words bring the most traffic to your site, and even identifying which pages are actually hurting your rankings. 

Here are 5 ways to maximize Google Analytics for your business:

If you want to see the whole picture, connect your Analytics account to Google Search Console. 

Although GA gives you the basic data to work from such as how many users visit your site, the average time they spend on each page, and even where your readers are from, the Google Search Console together with Google Analytics takes your efforts a step higher. 

It gives you information such as who is linking to your site, what technical errors you have to fix, and the juiciest parts of digital and content marketing, like what keywords people are using to find your content. Additionally, it also tells you what websites your target audience usually lands on, and where your content ranks on Google. 

This gives you the ammo to identify opportunities for your business to rank organically. And your goal to rank on the first page of search engines will be that much easier to plan for. Think of it this way: GA gives you the numbers, but GSC gives you the skeleton for a great SEO strategy. 

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Measure organic keywords, but don’t forget to segment organic visitors and review the quality of your organic traffic.

One of the main things that SEO experts track is organic traffic. 

This is done by setting up a custom dashboard in Google Analytics that will segment your organic visitors, and will show you only the important metrics for your business. 

This means removing spam traffic that will skew your raw data such as fake referrers and crawlers. You also have ghost spam that comes from your direct traffic, so make sure you exclude traffic that doesn’t match your TLD.

It might seem like segmenting organic traffic is a lot of work, but it’s every SEO expert’s best friend. We know that it’s hard to consistently target a specific demographic, but in GA, you can filter through demographics, affinity segments, and in-market data that are used for ad targeting on Google AdWords. 

Additionally, you can easily measure the quality of your organic traffic by going to Acquisition > All Traffic > Channels > Conversion rate column (for organic search). One of the first things to check is your engagement rate – if it’s low, you may be attracting the wrong audience, or your content isn’t working for your site visitors. 

Optimize your content

Following the point above, once you’ve determined that it’s your content that needs to be reworked, go ahead and do it, but make sure you do it correctly – not just by using the right keywords but by pulling all the relevant data and analytics to give you a great content strategy for SEO.

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Go to Behavior > Site Content > Content Drilldown and check out the performance of each individual URL. Which ones have the most page views – and most importantly, unique pageviews? What’s the average time spent by each user on each page? What’s your average bounce rate, and which pages have the highest bounce rates?

We know high bounce rates might be discouraging, but remember to think about the search intent of the users. If they landed on your page because they’re after an answer to an informational query, chances are they only scrolled through your page to find the answer they wanted and then closed the tab. If that’s the case, don’t worry too much if your bounce rate is at 70. Know more about search intent here

On the other hand, go to Behavior > Site Search > Search Terms if you want to fill in the blanks and figure out what people were hoping to find on your website, but didn’t, or did, but found the information insufficient. This is going to help you see the terms that are often searched, which keywords you have nothing to show for, and which keywords gave you conversions.

This is how analytics can work for you: the former gives you an idea of what to fix on your existing content pages, while the latter tells you what content to add.

Track your PPC spending

If you’re familiar with how SEO works, you’ve probably noticed SEM or PPC. You know that while keywords take time to mature, you can still create opportunities for your brand and your business through PPC. After all, it lets you target a highly specific market, delivers faster results in a shorter amount of time, gives your business better visibility, and gives you unique result types.

If you’re doing this, Google Analytics helps you track your spending by showing you which keywords you can buy that will generate you sure sales, and which ones are not worth buying. This means you don’t even have to spend money on poorly converting keywords. This also helps you see which website helps you generate the most revenue.

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PPC can also work hand in hand with your SEO strategy – PPC campaigns give you an overview of what the important keywords are, and in return, it gives you a basis or benchmark of what content to write.

Look at Industry Rankings

Google places importance in how your site is categorized – site niche plays as much of a role in your search engine rankings just as much as which words rank highest. Niche sites tend to rank better because these pages are authoritative.

How do you know you’re an authority? In your Google Analytics dashboard, go to Audience > Interests > Overview. Then scroll through Affinity Categories, In-Market Segments, and Other Categories. This will give you a breakdown of the interests and hobbies of the people who are often on your site. Play on the data and analytics you find here to further optimize your website and overall SEO strategy. 

Final Thoughts

Remember that Google Analytics is a great tool – it serves as your guide to figure out what needs to work, what needs to be added, and what needs to be fixed in order for your website to have good SEO health. 

When you are familiar with all of these, you familiarize yourself with your customers too – but it’s important that when you have the data and the tools to read the people who go to your site, you take the necessary steps to make changes and improvements to your SEO.

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Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

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A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

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The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.


Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

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Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

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Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

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Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

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While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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