Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content...
As you know, Google will soon roll out the Google helpful content update and it has some SEOs and site owners a bit on edge. But...
I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s...
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start...
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok,...
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke...
In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and...
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance.
The cookieless future is here (despite what Google says). If you haven’t found an identity solution, it’s time. We’re doing our part at Lotame, to ensure...
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