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Jill Fecher On Creating Your Own Job Description At A Digital Marketing Agency

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Jill Fecher

Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company. She loves how working in a smaller company is easier to make quicker moves and be more nimble.

She joined Cypress North in a position the company originally did not have and she explained how she joined the company and made her own job description. She makes decisions with the owners and they are able to “try things and see what works”, Jill said.

We then spoke about if having titles in small agencies is important or not. She made some really good points about why titles are important at Cypress North. Company culture is important to not get in the way of employee titles. He gave examples of how the owners to the normal staff do all sorts of jobs, from taking out the trash, to building desks or chairs on a Friday night. Some of you may notice that in my Search Engine Land newsletter intros, I make up a unique title for myself when I sign my name.

Part two coming soon to a podcast near you…

You can learn more about Jill Fecher at Cypress North or on LinkedIn and subscribe to the Cypress North YouTube channel.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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Google Search Console Video Indexing Report Adds Impressions & Sitemap Filters

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Google mic laptop

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.

As a reminder, the video indexing report went fully live in August 2022 after Google started to slowly roll out the video index report within Google Search Console earlier in 2022.

Google added two new features to the report; impression data and a sitemap filter. Here is a GIF of these two features:

Video Indexing Google Report Upgrade

You can now overlay the impressions your indexed videos saw directly in this report. Google said, “the impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.”

Here is what it looks like:

click for full size

Google added, “The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”

The sitemap filter is a nice addition also, so you can see what videos you submitted via your sitemaps compared to what Google really indexed. Google said, “To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.”

Here is a screenshot of that:

click for full size

You also see a section in the sitemaps location for discovered videos:

Again, if Google sees videos on your site, Google will display the new “Video indexing report” on the left navigation bar in the coverage section of Google Search Console. The report shows the status of video indexing on your site. It helps you answer the following questions:

  • In how many pages has Google identified a video?
  • Which videos were indexed successfully?
  • What are the issues preventing videos from being indexed?

Forum discussion at Twitter.



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Helpful Content & Link Spam Update Done, SEO, Search Console & More

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Chalkboard4 WebmasterReport Magnified 1900px

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Google Blasts Agencies That Sell Links Building & Disavow Link Services

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Google Hacker Red

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

John added that its “all made up and irrelevant.”

Also, when asked if they should disavow links, John replied yesterday on Twitter, “Don’t waste your time on it; do things that build up your site instead.”

Here is the chain of tweets, so you see the context that John is replying to.

Ryan Jones does his rant:

Here is the chain that follows:

Pretty strong words from John, don’t you think?

Here is the second part:

One note:

Just yesterday we covered the topic of disavowing spammy porn links and also added how Google has downplays disavowing links for a while. John said in that in that SEO office hours help video yesterday, “That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there.” I don’t think he meant that fully based on what he said yesterday and previously?

But this is pretty strong language for not bothering with the disavow file.

Forum discussion at Twitter.



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