Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research...
Looking to get into Instagram Reels? With the recent announcement that Instagram will now merge all video uploads (up to 15 minutes) into the Reels feed,...
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of...
There’s no doubting TikTok’s hold on audience attention, with an entire generation of consumers now spending hours each day scrolling through the app’s addictive ‘For You’...
A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the...
Summary More than 75 new games will launch on Xbox Series X|S and Xbox One between July 26 and September 5. Spend $50 on eligible games...
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in...
Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic...
The TikTok LIVE feature isn’t new to social media platforms. It’s a feature Facebook, Instagram, and Twitch already have. Simply put, it’s called livestreaming. Here’s why...
