Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI.
A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting...
A new data privacy bill (H.R.8152) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would...
If I could do it, anyone can! Not that I’d recommend it. It was a tough journey. Let me share a story about how Robo Revenge...
According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an...
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible...
Google announced it will begin testing new AR, augmented reality, experiences in the public with a limited number of Googlers and trusted testers. These include in-lens...
Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends....
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as...
Heather’s note: I originally wrote this post in 2011 and started with 31 questions. Since then, I’ve added 33 more questions you can ask your new...
