Without changing a word, you can make your content easier to consume. Don’t expect a thank-you note. But do look for signs your audience appreciates the...
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it...
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors...
Review sentiment reflects the prevailing opinion shared by customers in reviews of a business’s products or services. Whether the sentiment is positive or negative is thought...
Google has updated its Google crawler help documentation to specific that the Google Favicon crawler now respects the Googlebot and Googlebot-Image robots rules. Previously, it seemed...
If you’re a data nerd like me, this year promises to be an exciting time — and a potentially dangerous one if you don’t have a...
WordPress announced a security update to fix two vulnerabilities that could provide an attacker with the opportunity to stage a full site takeover. Among the two...
For nonprofits and charities, every penny counts. And so does every source of traffic to their websites, including organic traffic from search engines like Google. So...
Establishing a consistent SEO structure within your company? Wouldn’t it be nice to solve every technical SEO problem in a standardized, easy-to-follow manner? We know, with...
Despair and tragedy mix with humor and misinformation in video snippets posted on TikTok by creators focusing on the invasion of Ukraine by Russia. – Copyright...