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Pay-per-click (PPC) Advertising Market Views: Taking A Nimble Approach To 2020

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Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2019-2025 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The influencing Factors of growth and regulations with respect to the usage of the information, availability of highly reliable products in the market, and increase in operational efficiency of Pay-per-click (PPC) Advertising Players.The study provides information on market trends and development, drivers, capacities, technologies, and on the changing dynamics of Global Pay-per-click (PPC) Advertising Market . As per study key and emerging players of this market are Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo & Sogou.

Click To get SAMPLE PDF of Global Pay-per-click (PPC) Advertising Market (Including Full TOC, Table & Figures)

Summary:

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

In 2018, the global Pay-per-click (PPC) Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Pay-per-click (PPC) Advertising development in United States, Europe and China.

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Global Pay-per-click (PPC) Advertising Market and Competitive Analysis

Know your current market situation! Not just new products but existing products given the ever-changing market dynamics. The study allows market professional to stay tune with latest trends and segment performance where they can see rapid market share drop. Identify who you really compete with in the marketplace, with Market Share Analysis correlate your market position, % market Share and Segmented Revenue.

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Some Players from complete research coverage: Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo & Sogou

Additionally, Section on Historical Global Pay-per-click (PPC) Advertising Market Scenario, Market Entropy to Race Aggressiveness and Patent Analysis* is covered along with Competitors SWOT, Product Specifications and Peer Comparison including variables such as Gross Margin, Total Revenue, Segment Revenue, Employee Size, Net Profit, Total Assets etc.

Segmentation and Targeting

Essential demographic, geographic, psycho-graphic and behavioral information about businesses segments in the Pay-per-click (PPC) Advertising market is targeted to aid in determining the features company should encompass in order to fit into the businesses requirements.

Pay-per-click (PPC) Advertising Product Types In-Depth: , Flat-rate PPC & Bid-based PPC

Pay-per-click (PPC) Advertising Major Applications/End users: Middle and Small-sized Enterprise & Large-scale Enterprise

Pay-per-click (PPC) Advertising Major Geographical First Level Segmentation: United States, Europe, China, Japan, Southeast Asia, India & Central & South America***

*** For global report, countries by region that are available in the study

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North America (United States, Canada & Mexico)

Asia-Pacific (Japan, China, India, Australia, New Zealand, South Korea,

Taiwan, Singapore, Thailand, Indonesia & Philippines etc)

Europe (Germany, UK, France, Spain, Italy, Netherlands, Belgium, Austria, Poland, Switzerland, Bulgaria and Rest of Europe etc)

Central & South America (Brazil, Argentina, Colombia & Chile etc)

Middle East & Africa (United Arab Emirates, Saudi Arabia, Nigeria, South Africa etc)

Buy Full Copy Global Pay-per-click (PPC) Advertising Report 2019 @ https://www.htfmarketreport.com/buy-now?format=1&report=1809376

Pay-per-click (PPC) Advertising Product/Service Development

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Knowing why product/services fits need of clients and what modification would make the product more attractive. Approaches such as focus group utilizing User Testing and Experience Research. Consumer side analysis always helps to correlate demand preferences with innovation.

Pay-per-click (PPC) Advertising Product Types In-Depth: , Flat-rate PPC & Bid-based PPC**

** Segments by Type can further be broken down based on Feasibility

Enquire for customization in Report @ https://www.htfmarketreport.com/enquiry-before-buy/1809376-global-pay-per-click

Marketing Communication and Sales Channel

Understanding “marketing effectiveness” on a continual basis help determine the potential of advertising and marketing communications and allow to use best practices to utilize untapped audience. In order to make marketers make effective strategies and identify why target market is not giving attention we ensure Study is Segmented with appropriate marketing & sales channels to identify potential market size by value & Volume* (if Applicable).

Extracts from TOC

1 Study Coverage

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Industry Definition
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2. Executive Summary

Global Pay-per-click (PPC) Advertising Market Size (2014-2025) by Revenue, Production*, Growth rate

3. Market Size by Manufacturers [% Market Share, Rank Change etc]
4. Global Pay-per-click (PPC) Advertising Production, Consumption by Regions (2014-2025)
5. Market Size by Type

Global Pay-per-click (PPC) Advertising Revenue by Type

Global Pay-per-click (PPC) Advertising Volume by Type

Global Pay-per-click (PPC) Advertising Price by Type
6. Market Size by Application (2014-2025)

Global Pay-per-click (PPC) Advertising Breakdown Data by Revenue, Volume
7. Manufacturers Profiles
8. Value Chain and Sales Channels Analysis

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Browse for Full Report at @: https://www.htfmarketreport.com/reports/1809376-global-pay-per-click

Thanks for reading this article, you can also purchase individual chapter/section or regional report version such as North America, Europe or South Asia, South America, Eastern Europe or Africa.

About Author:

HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.


Contact US :
Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA – 08837
Phone: +1 (206) 317 1218
[email protected]

Connect with us at LinkedIn | Facebook | Twitter

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PPC

How to Leverage Visual Search for e-Commerce Growth

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How to Leverage Visual Search for e-Commerce Growth


Online shopping is booming as people become more comfortable buying online as opposed to in-store. It’s easy, comfortable, and convenient, with the possibility of finding a wider range of products at better prices.

As with everything in the digital space, online shopping is evolving, and visual search is the latest opportunity to increase sales, boost revenue, and grow your customer base. So let’s learn more about visual search and how to optimize content to maximize profits.

What is Visual Search?

Visual search is appropriately named as it involves users searching with an image, as opposed to a keyword.

The reasons why someone would do this come down to the following benefits:

  • Visual search makes it easier when you don’t know what you are looking for
  • It can help to match a particular style
  • Your search query may be long and complicated, so an image simplifies things

Consider visual search as a targeted and user-friendly method that involves pointing a camera at something to find an exact match or something similar.

The Differences Between Image and Visual Search

They sound similar but are incredibly different. Image search requires you to type in a query in the search box, with image results returned based on your keyword; a method that people are very familiar with. 

On the other hand, visual search requires an image or your Google Lens camera to search and return images that match or are similar. Voice, visual, and conversational search are improvements on typing search, all with the goal of making life easier for us all.

The Popular Visual Search Options

The Pinterest lens was the first social media platform to use visual search. In the Pinterest app, a new or existing photo can be used to complete the search. This has been extended to hybrid search, which uses the aesthetic of an existing pin to find similar items, and the “complete the look” feature, which can generate case-based recommendations to match an outfit or room layout and style.

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Google Photos lets you use an existing image for a visual search with the ability to identify over 1 billion items. You can also scan your environment to search for things in reality or have Google identify and recommend items on a menu. Other popular features include the ability to translate text from print directly onto your phone, identify animals and plants, and historical facts about your location.

Snapchat camera allows you to search for products on Amazon by pointing it at a physical product or barcode. If recognized, an Amazon card will appear on-screen with a link to buy on Amazon.

Visual Search Issues

Before we dive into optimizing your store for visual search, it is important to be aware that this new innovation still needs some improvements. Lenses commonly auto-select the wrong focal point, categorize a person instead of a product, or display items that are out of stock.

It is vital to be aware of these pitfalls as they may cause you to lose some sales along with the trust of your customers. Optimizing your images correctly can help lower the risk of this, however.

How to Optimize for Visual Search

Optimization of all kinds is important, as emphasized in this e-commerce SEO case study. Visual search success comes down to optimizing your images. By doing this, you will hopefully avoid the visual search mistakes mentioned above. To optimize your images and truly leverage the benefits of visual search, do the following:

  • Submit image sitemap to Google

Ensuring your images are indexed is the first step, and you do this by submitting image sitemaps. With basic product data from the shopping feed, visual search technology will be able to understand your content.

Sync from your site with the Google merchant center and Pinterest catalogs to keep product info updated, allow people to search by brand, and avoid penalties from Google.

Put your USPs in the product description (especially free shipping), as this can help you get the much sought-after click. With a relevant schema for all images and rich pins to your site, you reduce friction and potential frustration by eliminating out-of-stock items from the user’s feed.

  • Standard image optimization

We know about optimizing site images for site speed and user experience, but they also help with visual search. One of the most important elements is image size. Keeping your image sizes under control helps your website load faster, which reduces user frustration, and much like personalized content which helps users understand the information they’re seeing is specific to their needs, it can be the defining factor when it comes to making or losing the sale.

Use appropriate, targeted, and descriptive file names for all of your images along with alt-tags, which means an alternative tag, a name that appears in place of an image if it fails to load. The alt-tag text is also read by search engines to help them understand the purpose of the picture. Be sure to use the most relevant alt-tag for the image, as this can impact your rankings and boost sales. An SEO booster can help with all of this!

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While all of this sets your digital assets on the right path, we also recommend looking into having a local presence in the real world to reach customers in cities outside of your local area. By allowing them to call you when they have an issue (which you can do by providing a local phone number), you can increase customer satisfaction!

Making the Most of Your E-commerce Opportunities

As an e-commerce store owner or digital marketer, it is always important to be aware of the opportunities that arise in the digital space, like visual search. Utilize the emotions of your audience via social media and adapt your content to be attractive and relevant to improve discovery, engagement, and above all, sales.





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