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We’re back… Join us for Hero Conf Austin 2023!



An Exclusive Discount for your pass to Hero Conf

We’re coming back stronger than ever. From April 13th to April 14th join us at Hero Conf Austin 2023! For our tenth anniversary, be prepared for two days full of unlimited networking opportunities and, 44 sessions packed with everything you need to know in the world of digital marketing. 

To make sure you walk away with everything you need, we are gathering 44 paid media experts to provide you with actionable, critical lessons that will provide tips on how to manage your accounts better, and stay up-to-date on industry trends. 

“I’ve applied some lessons from the sessions immediately with my team… It’s exciting talking about PPC and sharing insights with my peers,” said David Green, Founder & CEO of Devslove Digital Growth Agency. 

If you haven’t joined any of our previous conferences, now is a great time to begin planning to meet us in 2023. We take extreme pride in gearing you and your team for success. In a recent poll, we asked attendees of Hero Conf Austin 2022 if they would return again, 98% voted yes and 88% voted that they made a valuable connection. So what are you waiting for?! 

Early bird tickets are on sale now. Secure your seat and enjoy up to 15% when you book tickets for a group of seven and up. 

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“Measuring is easy”, said no one ever



Cross-Channel Engagement Benchmarks for 2022

Source: Booster Box elaboration

Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. 

Multi-touch attribution models have been proven ineffective for two reasons: 

  • the platforms are sealed off from each other in terms of attribution;
  • the models are not good at tracking the real-life, messy-middle, customer journey and thus provide unreliable feedback. 

At Booster Box we have built MMMMachine – Marketing Mix Modeling Tester, a terrific weapon to combat this, accurately measuring the value of different marketing efforts.

The cookieless wasteland

Source: Vyshnavi Bisani, Unsplash

The advertising world must face the change that the cookie apocalypse is bringing. As of now, almost half of open web users’ actions are untraceable on Firefox and Safari. This number is bound to increase with the upcoming loss of third-party cookies. 

Faced with this situation, it is essential to safeguard the performance of marketing campaigns and limit any disruption to tracking and revenue. Unveiling the real path to conversion through Marketing Mix Modeling (a.k.a MMM) is a viable, ready-to-use solution in a landscape of new privacy norms.

Understanding incremental value


Source: Booster Box Photoshoot

Ad budgets don’t grow on trees or fall from the sky. Therefore, investing in ads where customers would have converted anyway, and/or investing in non-converting campaigns is a huge mistake and waste of resources.

Marketing teams who are keen to allocate capital efficiently are always at the frontline in the battle to understand incremental value, cross-channel impacts and marginal returns.They make data-driven ad spend decisions accordingly. 


Not a pipe dream

A marketing team’s main ambition is to be able to forecast the likely outcomes when deploying a specific set of tactics, thus reducing any deadweight loss by reallocating inefficient spend to the most effective touchpoints. This can be achieved: with a lot of science, data analysis and modeling- three areas Booster Box excels in.  

Come and see me present on this topic in more detail at Hero Conf London.



The post “Measuring is easy”, said no one ever first appeared on PPC Hero.

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