I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter). That’s because I’m a firm believer in being...
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either...
Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently...
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. This topic came up...
Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse...
What SEO considerations should you factor into your rebrand planning process? This question comes from Tyler, who attended a recent SEJ webinar and asked, “Recently, we...
When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near...
Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were...
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming,...
Going digital is inevitable. Businesses that used to be purely brick-and-mortar are now migrating online and payments are moving from purely cash to digital. This is...
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