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Google Says Deep Subfolders In URLs Doesn’t Matter For SEO

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Google Says Deep Subfolders In URLs Doesn't Matter For SEO

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t think any search engine would care either way.”

This is a topic we covered a bunch of times including (but not limited to):

The only case where Google might do something special for the URL paths are when it comes to separating out adult content and/or location/country/language specific sections of your site.

As I explained before as long as GoogleBot can find the URL, you are good. If you hide a link to a URL deep within your site, on a page that GoogleBot needs to click several times to get to, there is less of a chance Google will find that URL.

John Mueller of Google added that you should likely not change your current URL structure over long paths in the URL, doing so won’t really benefit you. John added “So if you have a reasonable URL structure, flat’ish or deep’ish, I’d just stick to it. If you’re making a new site, pick a structure that makes maintenance & tracking easier for you, and that you can keep for 5-10 years.”

Here are those tweets for context:

Forum discussion at Twitter.




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How To Remove Thumbtack Book Links In Google Business Profiles

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Google Appointment Book

There are new reports that a booking/appointment system run by Thumbtack, a local search service, is automatically adding its booking links and service to Google Business Profiles. Well, you can opt out, if you don’t want it. But I am sure most businesses will have no clue this was added to their local listings in Google Search and Google Maps.

To opt out, you need to fill out this form. This is from the Thumbtack help page – so check there if the form no longer works, maybe there will be an updated link.

The book now button looks like this:

Google Business Profile Book Button

As reported to me by Colan Nielsen on X and posted in the Local Search Forum, this business does not want the book link to go to Thumbtack, but it does – at least when I wrote this.

Colan wrote, “Looks like Thumbtack is automatically adding booking links to Google Business Profiles.”

We saw this happen a lot over the years, we even called it hijacking appointment links in Google – including with Postmates.

The Thumbtack help document says, “we’ve automatically added a Thumbtack booking option through your Google Business Profile. No further action is needed from you.” So this is not an opt in thing, rather an opt out thing – which is not good.

So please be aware of this and be on the look out for changes to your booking link.

Forum discussion at Local Search Forum.

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips


For the original iTunes version, click here.

This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping and return policies in settings. Google said it found the feedback it collected on the last core update really helpful. Google updated its URL best practices document to say don’t use fragments to change content on the page. Google Search will now extract composite images with trained algorithmic media types, i.e. AI. Google said if you are ranking for unrelated keywords in search, maybe try to make your content clearer. Google is testing country label tags in the search results. Google is testing auto-playing videos in the search results. Google is also testing thin video snippets. Google Ads enabled broad match by default for new search campaigns. Google Ads confirmed ads can show below featured snippets as part of its dynamic ad placement evolution. Google Ads is testing double row carousel shopping ads. Google Ads is testing people also browsed carousel.s Google Maps said it is not testing “add stop” ads. Bing is testing nutrition labels in the image results. Google Business Profiles added a consumer alerts page. Thumbtack is automatically adding its booking links to your Google Business Profile. YouTube shared some YouTube SEO advice and tips That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: July 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic ad placement.” Bing is testing a voting feature in search. Google is maybe testing auto-playing video thumbnails. Thumbtack is adding booking links to your Google Business Profiles without you knowing. I also posted my SEO video recap today, so check it out.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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