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15 Podcasts to Boost Your SEO Game



15 Podcasts to Boost Your SEO Game

I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter).

That’s because I’m a firm believer in being fussy about what I give my time to. And having tuned in to various SEO podcasts in the past month, I must say 15 of them won my fancy.

From broader discussions on SEO to more technical deep-dives, there’s something for every kind of marketer. So listen closely, and don’t forget to vote for your favorite.

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1. The Authority Hacker Podcast

Hosts: Gael BretonMark Webster
Topics: SEO, marketing, content marketing
Frequency: Every two weeks 
Website: Authority Hacker
Listen on:
Spotify, Soundcloud, Apple Podcasts, Stitcher 

This well-loved podcast is equal parts casual and informative. Gael Breton and Mark Webster make a convivial pair, and it’s easy to keep listening as the hosts discuss all things SEO in between witty banter.

Having produced over 250 episodes now, their ability to keep the content fresh impresses us. Apart from covering Google updates, Gael and Mark tackle SEO questions and share their experiences running authority websites and blogs—including how they built and sold one of their websites for a six-figure sum.

Here’s another episode we found interesting, featuring SEO and content marketing consultant Stacey MacNaught.

2.  Search Off the Record

Host: Google’s Search Relations team
Topics: SEO, tech SEO
Frequency: Weekly 
Website: Search Off the Record, Twitter
Listen on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Record

Curious about the inner workings of Google Search? Search Off the Record takes you behind the scenes, with episodes centering on launches, Google Search Console feature prioritizations, and projects that Google Search teams are working on.

The show’s ideal for anyone who’s curious about life as a Googler too: The hosts occasionally share what it’s like working for the tech major.

Informative as the podcast may be, the episodes border on technical territory—spanning JavaScript, robots.txt, and Core Web Vitals. To further your learning, transcripts are shared on the official website.

3. Experts On The Wire

Host: Dan Shure
Topics: SEO, digital marketing
Frequency: Monthly 
Website: Experts On The Wire
Listen: Apple Podcasts, Stitcher

Dan Shure knows how to make a good show. Before founding boutique agency Evolving SEO in 2010, he produced TV shows and was a performing musician.

Naturally, he doesn’t disappoint as the host of Experts On The Wire. The monthly podcast features industry practitioners who discuss the tools, tactics, and people shaping the world of search marketing—from Backlinko founder Brian Dean to entrepreneur Everette Taylor.

Don’t expect regular episodes, though. Dan published just four episodes in 2021 and seven episodes in 2020. Still, the podcast makes for enjoyable listening and is ideal for SEOs of all experience levels.

4. The Recipe for SEO Success

Host: Kate Toon
Topics: SEO, social media, content marketing
Frequency: Every two weeks 
Website: The Recipe for SEO Success
Listen on: Spotify, iTunes, Stitcher

Here’s an SEO podcast with a difference: Kate Toon labels each episode “newbie” or “techie” so that you can easily identify those most suited to your level of knowledge. As a host, she’s at once chirpy and engaging, qualities which make for easy listening.

Apart from offering succinct tips on content marketing and website-building, Kate invites SEO experts to share their recommendations and personal experiences on her show. Past guests include Rand Fishkin, Barry Schwartz, and Bill Slawski—so you’re guaranteed to learn something new every time.

5. The Unknown Secrets of Internet Marketing

Hosts: Chris BurresMatt Bertram
Topics: SEO, PPC, social media, content marketing, CRO
Frequency: Every two weeks 
Website: Best SEO Podcast
Listen on: Spotify, Apple PodcastsSoundcloudPodomatic

Since its founding in 2009, The Unknown Secrets of Internet Marketing has received more than 3.6 million downloads. So suffice to say, the podcast has a strong fanbase.

Hosts Chris Burres and Matt Bertram originally created the podcast to complement their training courses on digital marketing agency EWR Digital, which they also founded. But when they realized quality SEO podcasts were few and far between, they sought to fill that gap.

The show today has over 500 episodes, with new ones added around every two weeks via a livestream on YouTube and Facebook.

We like the breadth and depth of topics covered; think Google algorithm updates to discussions on enterprise SEO, local SEO, and branded and non-branded traffic. Guests like Lemuel Park and Matthew Royse have weighed in too, ensuring each episode is kept fresh with well-balanced perspectives.

6. SEO 101 Podcast

Hosts: Ross DunnJohn Carcutt
Topics: SEO, paid search
Frequency: Every three weeks 
Website: SEO 101
Listen on: Spotify, Apple Podcasts, SoundcloudStitcheriHeartRadio

Despite its name, we reckon SEO 101 Podcast is ideal for marketers of all levels.

The topics covered are generally less technical in nature—think keyword research tips and Google core updates—but this WMR.FM-run show is ideal if you’re looking to revisit the basics or build a better foundation.

And no better hosts to lead the show than Ross Dunn and John Carcutt, who’ve been in the SEO industry for over 20 years. With Ross’ focus on small and medium businesses and John’s on enterprises and large companies, they each bring unique perspectives and a touch of humor to the table.

Past guests include Moz’s Dr. Pete Meyers and Loren Baker (who’s incidentally co-host of The Search Engine Journal Show!).

The best bit is each episode averages just 30 minutes, making it ideal listening for your next commute or workout.

7.  Work in SEO

Host: Isaline Muelhauser
Topics: SEO, tech SEO
Frequency: Weekly
Website: Work in SEO
Listen on: Spotify, Apple Podcasts 

What are the best ways to navigate a career in SEO?

There isn’t a sound answer to that, and founder Isaline Muelhauser knows it. Her new weekly podcast hopes to fill this gap by bringing in guests of diverse backgrounds to share how they’ve navigated the marketing space.

Isaline isn’t afraid to ask the tough questions either—and has plans to cover both foundational topics and bolder ground. These include handling harassment and bullying, starting an SEO career at the age of 60, and what it’s like to be an outreach specialist.

If you’re curious to learn more about this newly launched show, tune in to the first episode. There, Isaline discusses her motivations behind starting the project, how she wound up in the SEO space, and the challenges she has faced.

The namesake podcast is part of a bigger project: the Work in SEO job search platform.

8. TechSEO Podcast

Host: Keira Davidson 
Tech SEO, link building
Frequency: Monthly
Website: TechSEO Podcast
Listen on: Spotify, Apple Podcasts, Breaker, Google Podcasts

This monthly podcast focuses strictly on technical SEO. Clearly, its aim isn’t to reach as wide an audience as possible. Rather, it’s to help marketing specialists deepen their expertise.

The show’s helmed by Keira Davidson, who took over former hosts Dan Taylor and Adam Gent—and she’s a great conversationalist. I found myself listening with a keen ear as she discussed everything from large-scale migrations to automated SEO testing.

Notable guests who have graced the show include Sören Bendig and Katherine Watier Ong. In all, the podcast’s practical tips and insights are guaranteed to give you some useful takeaways.

9. Voices of Search

Host: Benjamin Shapiro
Topics: SEO, tech SEO, content marketing
Frequency: Every other day  
Website: Voices of Search
Listen on: Spotify, Apple Podcasts, Google Podcasts

Looking for succinct SEO tips but short on time to trawl the web? Apart from turning to Twitter, an alternative lies in Voices of Search.

This podcast focuses on SEO and content marketing, with near-daily episodes spanning 10 to 20 minutes. Given the low commitment required per sitting, it’s far easier to listen attentively as host Benjamin Shapiro tackles all the useful stuff, such as:

  • Optimizing how-to content.
  • Identifying the best content formats for your audience.
  • Mobile SEO changes.
  • How social media impacts SEO.

I like how clear-cut the conversations are. Notable guests include Dmitry Dragilev, founder of, and Bill King, founder and host of GTO Podcast (a show for growth marketers). 

10. SEO Podcast

Host: Timothy Carter 
Topics: SEO, tech SEO, link building, PPC, social media marketing
Frequency: Daily (weekdays only) 
Listen on: Spotify, Google Podcasts

What does it take to outrank your competition? That’s something host Timothy Carter attempts to address in SEO Podcast, which has bite-sized episodes that never exceed eight minutes each. This makes his points at once informative and digestible.

The best bit is there are daily episodes (except for weekends), giving you something to regularly look forward to.

While there isn’t any banter, given this is a one-man show, I reckon both entry-level marketers and experienced SEOs will benefit from tuning in. The podcast is easily one of the most well-paced shows I’ve come across, with useful tips that are often split into two-part episodes.

These include the beginner’s guide to Google Search Console, the difference between web design and web development, and how to avoid bad content and poor blogging habits.

Timothy brings with him over 20 years of internet marketing experience and produces the show under content marketing agency

11. SEO for the Rest of Us

Host: Brendan Hufford
Topics: SEO, tech SEO, content marketing
Frequency: Infrequent
Website: SEO for the Rest of Us 
Listen on: Spotify, Google Podcasts, Apple Podcasts

This show isn’t about SEO—not really, anyway. Rather, the podcast aims to explore how entrepreneurs can grow their products and services using SEO, with the goal of achieving financial freedom.

That’s according to founder and host Brendan Hufford, who is candid and generous in talking about his experiences in the marketing space. He’s also an entertaining podcaster and keeps things light-hearted and casual with guest speakers.

Some of my favorites include:

The show makes for great listening, but episodes are not released on a fixed schedule. While we wait in eager anticipation, go ahead and stream the existing content. There’s much to be learned—and you’ll have an entertaining time while you’re at it.

12. The Search Engine Journal Show

Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Topics: SEO, paid search, social media, entrepreneurship, content marketing
Frequency: Every two weeks 
Website: The Search Engine Journal Show
Listen on: Spotify, Apple Podcasts

Formerly known as Marketing Nerds—and, later, Search Engine Nerds—this twice-monthly show has evolved since its launch in 2014 to become a go-to for SEO professionals. And for good reason too, given the caliber of guests who have graced the podcast. These include Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.

In addition to roping in SEO experts to discuss trending topics, such as futureproofing your SEO practices, the hosts run occasional giveaways and contests.

We reckon this show is best suited to seasoned SEOs. The conversations can get a little technical, as in the case of this episode on enterprise site crawl management.

13. Crawling Mondays

Host: Aleyda Solis 
Topics: SEO, tech SEO, link building
Frequency: Monthly 
Listen on: Spotify, Google Podcasts, Apple Podcasts, Anchor

This monthly YouTube-to-podcast show is hosted by Aleyda Solis, whose strong following on Twitter speaks of her experience.

Apart from being the founder of digital marketing consultancy Orainti and remote work platform Remoters, Aleyda dedicates her time to making Crawling Mondays a podcast worth your while.

Episodes feature a mix of SEO reviews, interviews, and related news—along with how-to tips on building a winning SEO strategy, doing local SEO, and project management for agencies.

I particularly like the quality of guests who have come on the show, including Lisa Paasche, Areej AbuAli, and Marie Haynes. Here’s one featuring our very own Patrick Stox:

14. WTSPodcast

Hosts: Sarah McDowell, Areej AbuAli
Topics: SEO, tech SEO
Frequency: Weekly
Website: Women in Tech SEO
Listen on: Spotify 

Speaking of Areej, what can’t she do? The WTSPodcast is an extension of the founder’s networking platform, Women in Tech SEO, which comprises a growing marketing community for women in the technical SEO field.

In the WTSPodcast, Areej and marketer Sarah McDowell take turns hosting episodes and tackling all manner of topics, including:

By bringing in insights from women marketers of all backgrounds, the conversations are easy enough for almost anyone to follow—even non-SEOs.

15. Webcology

Hosts: Jim Hedger, Dave Davies
Topics: SEO, digital marketing
Frequency: Weekly
Website: Webcology
Listen on: Spotify, iTunesStitcher

Here’s another weekly podcast by WMR.FM for your consideration. Unlike the SEO 101 Podcast, this show examines the wider digital marketing ecosystem and how webmasters and marketers can get better at what they do.

Jim Hedger and Dave Davies have great camaraderie—they have been running the show for more than a decade, after all. Though, their lively conversations can get rather technical and may be harder for fledgling marketers to follow.

For instance, recent episodes discuss what it takes to rank in Google Discover, Google core updates, mobile-first indexing, and Google Knowledge Panel management.

We also like the discussions with industry experts on everything from mobile marketing consolidation to tackling targeting in a post-IDFA world.

Final thoughts

Even if podcasts have never been your thing, we guarantee the ones on this list are worthy of your time and attention.

You’ll also pick up heaps of useful tips, so keep a notebook (or your phone) handy while listening. And remember: It’s good to be picky. Read the episode synopsis, listen selectively, and save your favorites so that you can easily return to them.

Did I miss any out? Share your thoughts with me on Twitter.  

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System Builders – How AI Changes The Work Of SEO




Kevin Indig's Growth Memo for SEJ

AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change.

Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show.

Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom line for providing training data.

Content platforms, social networks, SaaS companies and consumer apps coat their products with AI. A few examples:

  • Spotify DJ (AI-generated playlist).
  • AI Overview (AI answers in Google Search).
  • Instagram AI personas (celebrity AI chatbots).
  • Ebay’s magical listing (turn a photo into a listing).
  • Redfin Redesign (try interior designs on real house pictures).
Image Credit: Kevin Indig

The quality of machine-generated content (MGC) challenges human-generated content (HGC). I ran an experiment with my Twitter and LinkedIn followers: I asked them to choose which of two articles was written by a human and which by a machine – and they had to explain their answer.

Only a handful of people figured out that AI wrote both pieces. I intentionally framed the question in a leading way to see if people would challenge the setting or believe that one piece was written by a human if told so.

  • Not an isolated experiment: A survey of 1,900 Americans found that 63.5% of people can’t distinguish between AI content and human content.1
  • People seek help: Google search demand for [ai checker] has reached 100,000 in May 2024 (Glimpse).
  • Dark side: scammers use MGC to make money, as 77% of AI scam victims lost money.2
Search demand for AI checkerImage Credit: Kevin Indig

The quality level of LLMs pushes SEO work towards automating workflows and learning with AI, while writers will take content from good to great instead of zero to one.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

How AI Changes The Work Of SEOImage Credit: Lyna ™

System Builders

Clients, podcasters and panel hosts often ask me what skills SEOs need to build for the AI future. For a long time, my answer was to learn, stay open-minded and gain as much practical experience with AI as possible.

Now, my answer is SEOs should learn how to build AI agents and workflows that automate tasks. AI changes the way search works but also the way SEOs work.

AI + No-code Allows SEOs To Automate Workflows

A few examples:

1/ Cannibalization

  • Old world: SEOs download search console data and create pivot tables to spot keyword cannibalization.
  • New world: SEOs build an AI workflow that sends alters, identifies true keyword cannibalization, makes content suggestions to fix the problem, and monitors the improvement.

2/ Site Crawling

  • Old world: SEOs crawl websites to find inefficiencies in internal linking, status code errors, duplicate content, etc.
  • New world: SEOs build an AI agent that regularly crawls the site and automatically suggests new internal links that are shipped after human approval, fixes broken canonical tags and excludes soft 404 errors in the robots.txt.

3/ Content Creation

  • Old world: SEOs do keyword research and write content briefs. Writers create the content.
  • New world: SEOs automate keyword research with AI and create hundreds of relevant articles as a foundation for writers to build on.

All of this is already possible today with AI workflow tools like AirOps or Apify, which chain agents and LLMs together to scrape, analyze, transform data or create content.

Moving forward, we’ll spend much more time building automated systems instead of wasting time on point analyses and catalogs of recommendations. The SEO work will be defining logic, setting rules, prompting and coding.

building automated systems Building workflows with AirOps (Image Credit: Kevin Indig)

You Can Learn (Almost) Anything With AI

I never made the time to really learn Python or R, but with the help of Chat GPT and Gemini in Colab, I can write any script with natural language prompts.

When the script doesn’t work, I can paste a screenshot into Chat GPT and describe the issue to get a solution. AI helps with Regex, Google Sheets/Excel, R, Python, etc. Nothing is off-limits.

Being able to write scripts can solve problems like data analysis, a/b testing and using APIs. As an SEO, I’m no longer dependent on engineers, data scientists or writers to perform certain tasks. I can act faster and on my own account.

I’m not the only one to figure this out. People are learning to code, write and many other skills with AI. We can learn to build AI workflows by asking AI to teach us.

Search demand for coding with AI is explodingImage Credit: Kevin Indig
Search demand for write with AI is explodingImage Credit: Kevin Indig
Search demand for learn with AI is explodingImage Credit: Kevin Indig

When you can learn almost anything, the only limit is time.

The Work Of Writers Changes

Against common belief, writers won’t be crossed out of this equation but will play the critical role of editing, directing and curating.

In any automated process, humans QA the output. Think of car assembling lines. Even though AI content leaps in quality, spot checks reduce the risk of errors. Caught issues, such as wrong facts, weird phrasing or off-brand wording, will be critical feedback to fine-tune models to improve their output.

Instead of leg work like writing drafts, writers will bring AI content from good to great. In the concept of information gain, writers will spend most of their time making a piece outstanding.

The rising quality work spans from blog content to programmatic content, where writers will add curated content when searches have a desire for human experience, such as in travel.

A mini guide to Los AngelesTripadvisor’s attraction pages feature human-curated sections. (Image Credit: Kevin Indig)

Unfair Advantage

As often with new technology, a few first-mover people and companies get exponential value until the rest catch up. My worry is that a few fast-moving companies will grab massive land with AI.

And yet, this jump in progress will allow newcomers to challenge incumbents and get a fair chance to compete on the field.

AI might be a bigger game changer for SEOs than for Google. The raw power of AI might help us overcome challenges from AI Overviews and machine learning-driven algorithm updates.

But the biggest win might be that SEOs can finally make something instead of delivering recommendations. The whole value contribution of SEOs changes because my output can drive results faster.

Survey: ChatGPT and AI Content – Can people tell the difference?

Artificial Intelligence Voice Scams on the Rise with 1 in 4 Adults Impacted

Featured Image: Paulo Bobita/Search Engine Journal

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12 SEO Meetups You Should Have On Your Radar



12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go.

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

But with so many events worldwide, it’s impossible to mention them all. So, here are some of the most talked-about SEO meet-ups I think you should have on your radar.

Okay—so I may be a little biased, but I wanted to start by sharing our Ahrefs’ SEO Events. We’ve run five Beer and Snacks Meetups in Singapore. We’ve also hosted an SEO Workshop and Networking meetup the day before BrightonSEO, and we just launched our London Meetup.

Tickets to the London Meetup sold out in a day and a half—it was our fastest-selling ticketed event ever.

Tim Soulo, Joshua Hardwick, and Ryan Law will speak at our inaugural event, covering topics such as improving your rankings, competitor research, and content marketing. To stay informed about our next event, follow our events page.


Missed our meetups but still want to catch up with the Ahrefs team and a host of world-class speakers? Get Ahrefs Evolve tickets ✨

London SEO XL MeetupLondon SEO XL Meetup

The LondonSEO Meetup hosts an evening of networking with industry peers and leading experts featuring SEO speakers like Itamar Blauer, Steph Hugman, Reina Hanada, and many more.

The bigger XL event has even hosted prolific search engine news chronicler Barry Schwartz in 2023.

Search London Meetup PhotoSearch London Meetup Photo

With over 2,800 members, Search London is a popular meetup that has been around for over a decade.

Events are organized every 8-12 weeks, and members are from a mixture of agency, client-side, and start-up businesses.

The meet-up is open to anyone in SEO, PPC, or social media—and offers marketing professionals and first-time speakers a safe, supportive space to share their industry knowledge and experiences.

Search 'n Stuff Meetup PhotoSearch 'n Stuff Meetup Photo

Search ‘n Stuff meetups are an energetic and all-embracing community tailored to empower digital marketers, startups, in-house teams, and professionals. Expect sharings centered on strategies, campaigns, and other relevant SEO topics.

Neurodivergents In SEO Meetup PhotoNeurodivergents In SEO Meetup Photo

Neurodivergents in SEO provide a safe space for neurodivergent SEOs to network and learn.

The group holds in-person meetups at BrightonSEO, both in the UK and the US, and monthly pub quizzes with great prizes.

If you’re an SEO or marketer and identify as neurodivergent, you’re more than welcome to join the community. You can do so by signing up here.

Search Norwich PhotoSearch Norwich Photo

Search Norwich launched in 2018 as a free marketing meetup event. It often features top industry speakers who share their knowledge, tips, and advice with the search marketing community. At Search Norwich there are no sales agendas, fluff, or pitches—just valuable insights.

SEOFOMO Meetup PhotoSEOFOMO Meetup Photo

The SEOFOMO meetups are run by SEO superstar Aleyda Solis, who is a well-known SEO speaker and founder of SEO consultancy Orainti. She’ll also be the headline speaker for our first Ahrefs Evolve Conference.

SEOFOMO is a laid-back, free event perfect for learning, connecting, and sharing with other SEOs.

SEO Mastermind PhotoSEO Mastermind Photo

SEO Mastermind is a supportive, free, and friendly SEO community where you can grow your skills, meet like-minded people, and get answers to all your organic marketing questions.

SEO Mastermind meets around eight times a year, mainly in the Netherlands and Belgium—but they also occasionally have meetups in other locations, for instance, at Brighton SEO and ISS Barcelona.

Organizer Jeroen Stikkelorum told me that SEO Mastermind is on a mission to build the most valuable Dutch-spoken SEO and organic marketing community in The Netherlands and Belgium. So if you’re local, give it a go.

SEO Lager Fest Meetup PhotoSEO Lager Fest Meetup Photo

SEO Lager Fest is a fun SEO meetup that (apart from drinking) enables you to network with like-minded folks in the SEO industry. They hold an SEO quiz, run case study competitions, do AMAs, and even do SEO charades.

SEOnerd Switzerland Meetup PhotoSEOnerd Switzerland Meetup Photo

SEOnerdSwitzerland is a volunteer-run association that organizes events for SEOs in Switzerland and beyond.

Dedicated to fair opportunities and diversity, they provide training and coaching for people wanting to break through as a public speaker in the SEO industry.

SEOnerdSwitzerland also offers training and coaching for speakers, aiming for a diverse and inclusive panel.

WebSchrona Meetup Photo, Salzburg, AustriaWebSchrona Meetup Photo, Salzburg, Austria

WebSchrona is a free monthly meetup for SEO and online marketing professionals in Salzburg, Austria. They meet every second Thursday at 6 p.m.

There’s no fixed agenda, so discussions are often unplanned and spontaneous and often involve a drink of some description.

Organizer Alexander Außermayr tells me that everyone is welcome to join their SEO meetups. The aim is to provide a regular, uncomplicated meetup in an open space—often a beer garden, if the weather is good.

SEO Benelux Meetup PhotoSEO Benelux Meetup Photo

SEO Benelux started in 2018 as a Facebook community for Dutch and Belgian SEO specialists. The meetup grew into the largest in the Benelux region, with more than 3,000 members.

There are four meetups each year, two in Belgium (Ghent and Antwerp) and one in the Netherlands (mostly Amsterdam). Each meetup attracts 70–90 people and features three speakers.

If you don’t live in a big city, it may be difficult to find a good meetup, but that doesn’t mean there aren’t any in your local area.

Here are my tips to help you find new meetups near you.

Tip 1 – Use Google’s advanced search operators to uncover new meetups

As new meetups pop up all the time and often without notice, it’s worth doing some digging to see what’s out there.

You can just do a regular ol’ Google search, but we’re SEOs—so let’s use some advanced search operators and spice it up a bit.

In this example, I searched for the phrase “meetup” in the title, plus my location and my favorite SEO tool, and it managed to uncover Tim’s tweet on our London Meetup.

Advanced Google Search Operators ExampleAdvanced Google Search Operators Example

This is just a very basic example, and you could use any website or location, but it shows how you can uncover information about new meetups with a little research.

Tip 2 – Trigger the Events SERP feature

By searching for events or events near me, you can trigger the Events SERP feature. In the example below, I found a few SEO-related events by prepending “SEO” to the search.

Triggering the Events SERP Feature ExampleTriggering the Events SERP Feature Example

Once you’ve triggered the feature, scroll down until you find an SEO meetup that catches your eye.

Tip 3 – Use Meetup to find an SEO meetup

If you can’t find anything on Google then it’s a good idea to run a quick check on a specialist community platform.

One of the most popular platforms is Meetup. It allows you to find events near your location on any topic. screenshot

Over the years, I’ve attended a lot of smaller meetups through this website, and they have always been interesting and a place to make new connections.

Tip 4 – No SEO meetup in your area? Start your own!

I started my own mini-meetup in 2018 on WhatsApp with some former colleagues, imaginatively titled #seodrinks.

#SEOdrinks meetup logo#SEOdrinks meetup logo

It started from humble beginnings in a room in a small pub in London, and it’s still in a room in a small pub—somewhere in London. (If you want an invite, let me know on LinkedIn.)

We only have semi-regular meetups in London and a small group, but every meetup has to start somewhere.

If you want to start your own SEO meetup, platforms like WhatsApp and Telegram are the best free places to start, but if you want a more specialized paid option, you could try Meetup or another similar platform.

Final thoughts

You don’t always have to attend a big SEO conference to meet other amazing people in the industry. Some of the smaller meetups I’ve been to have resulted in making more contacts than the bigger conferences.

As such, SEO meet-ups are one of my favorite ways to meet people who are just as interested in SEO and marketing as much as you are.

Did I miss an SEO meetup? Add your SEO meetup here, or let me know on LinkedIn.

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How to Combine SEO and Content Marketing (The Ahrefs’ Way)



How to Combine SEO and Content Marketing (The Ahrefs’ Way)

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary.

In fact, you should combine them for greater effectiveness in your marketing.

Two main reasons:

1. Content marketing and SEO are like peanut butter and jelly—they work well together

Content marketing is the process of creating and distributing content to attract and retain customers.

Here’s how SEO helps content marketing:

The web's largest traffic referrersThe web's largest traffic referrers

SEO is the process of improving a website’s visibility in search engines to get more traffic.

Here’s how content marketing helps SEO:

  • It helps you get more search traffic — If you want more search traffic, you need to rank for more keywords, which requires you to make more content.
  • It makes SEO more effective — Thought leadership content acquires backlinks, gated content generates leads, and sales enablement converts traffic into sales.

2. The same amount of investment in effort, money, and time can generate results for both content marketing and SEO

We’re the perfect example. Our content ranks high on Google and generates hundreds of thousands of monthly search visitors:

Ahrefs blog trafficAhrefs blog traffic

It also attracts links and shares on social media because we make sure each piece is unique and not just regurgitation or “AI content”.

LinkedIn comment on how we blended an SEO-friendly term with a contrarian point of viewLinkedIn comment on how we blended an SEO-friendly term with a contrarian point of view

Finally, each piece of content introduces visitors to our product and educates them on how to use it to solve their problems. (Keep on reading and you’ll see it in action too!)

Example of how we introduce our product in our contentExample of how we introduce our product in our content

It hits all content marketing and SEO goals at once:

  • Acquires search traffic ✅
  • Builds thought leadership ✅
  • Attracts links ✅
  • Generates sales (over the long-term) ✅

How do we do what we do? Believe it or not, there’s a method to the madness. Here’s one line that summarizes our entire SEO content marketing strategy:

We create and maintain high-quality, product-led, search-focused content about topics with business potential and search traffic potential.

Let me break down how we combine SEO and content marketing:

If you want to acquire search traffic, you need to target topics that your potential customers are searching for.

The easiest way to find these keywords is to use a keyword tool like Ahrefs’ Keywords Explorer:

  1. Go to Keywords Explorer
  2. Enter a few broad keywords related to your site or niche
  3. Go to the Matching terms report
  4. Filter for keywords with traffic potential (TP)
Matching terms report in Keywords ExplorerMatching terms report in Keywords Explorer


Traffic Potential is the estimated monthly organic search traffic to the top-ranking page for a keyword. Since pages tend to rank for many keywords, Traffic Potential is a more reliable estimate than search volume.

Go through the report and pick out the keywords that are relevant to your site. For example, if I were an ecommerce store selling coffee equipment, this could be a potential keyword to target:

The keyword "best coffee grinder"The keyword "best coffee grinder"

A keyword’s business potential is how easy it will be to pitch your product while covering a certain topic. It’s our ‘trade secret’—it’s why we can easily introduce our product and its features in every piece of content we create.

Here’s how to score a topic’s business potential:

Business potential scoring chartBusiness potential scoring chart

So, taking the above example, the topic “best coffee grinder” would score a “3” (provided we sell coffee grinders) whereas a topic like “does decaf coffee have caffeine” would score a “1” or even a “0”.

You should prioritize topics that score high on business potential, i.e. a “2” or a “3”.

What does all of the jargon mean? Let’s break it down.


Part one of being ‘search-focused’ is finding keywords that people are searching for. Part two is to figure out why they’re searching for those particular keywords. This ‘why’ is known as search intent.

Given that Google’s goal is to always rank the most relevant content, we can look at the search engine results (SERPs) to uncover search intent. Take your target keyword, enter it into Keywords Explorer, scroll down to SERP Overview, and click Identify intents:

Identify intents feature in Keywords ExplorerIdentify intents feature in Keywords Explorer

So, we can see that searchers looking for the keyword “best coffee grinders” want detailed reviews and expert recommendations on the best coffee grinders. Not only that, we can also see that searchers want a list that is fresh.

Identified search intent for "best coffee grinder"Identified search intent for "best coffee grinder"

If we’re targeting this topic, making it search-focused means matching this search intent—we’ll need to create a list of the best coffee grinders for the current year.


Product-led means ensuring you’re not just creating content for the sake of it; you’re also ‘selling’ your product. You want to be aware of which use case, feature, or service you want to weave into the narrative. Naturally, of course.

Scoring a topic’s business potential would have done 90% of the work here. If you’re creating content about a topic that scored a “3”, then your product pitch would be natural. For example, we could easily add links back to our coffee equipment store after covering the best coffee grinders. Or, if we make our coffee grinders, we could pitch them as one of the best. (That’s why I say the business potential score is our secret ingredient.)

The challenge comes when you’re covering topics that score a “1” or “0”. It’s not impossible, but you’ll need to be creative.

For example, I recently covered the topic “SEO specialist”. It had a business potential of “1” and was tough to include a product pitch. Fortunately, I noticed that some job listings asked for experience with different SEO toolsets (including us.) It was the perfect segue to introduce our product and certification course.

An example of how I managed to pitch Ahrefs in a post with a business potential of 1An example of how I managed to pitch Ahrefs in a post with a business potential of 1


This is subjective. Everyone’s standards are different. But here’s how we think of quality:

  • Accurate — No hype, no lying. Every statement we make should be as accurate as possible.
  • Clear — No fluff—delete all unnecessary words and sentences. Use jargon only when needed. When necessary, create illustrations to expand on ideas and concepts.
  • Helpful — Being product-led is important but the content should not just be aimed at pitching. The content should be focused primarily on helping visitors solve their problems, while creatively weaving our product into the context.
  • Unique — One way to make your content unique is to have skin in the game—conduct experiments, run data studies, and write from personal experience. If having skin is difficult, then interview practitioners. Focus on did, not could.

The deterioration of your content is inevitable:

  • Search-focused — Your rankings may drop because of competitors. Or you didn’t even rank the first time round. Or your target topic’s search intent changed (e.g., the word corona’s search intent changed during the void years of 2020-2022.)
  • Product-led — You may have new features, services, or use cases to introduce. Or your team has depreciated certain features or abandoned some services.
  • High-quality — Statements may become inaccurate over time. Or your unique idea was so successful that everyone else copied you (and outranked you.) Or you might have better ways to reword sentences and paragraphs. Or just simply the ideas, screenshots, and content has become outdated.

That’s why you don’t build a train track and disappear. You have to actively maintain it to keep it working. (I’m looking at you London tube.) Same goes for your content.

The way to maintain your content is to conduct regular content audits. We do this every quarter—Each writer on our blog team goes through their portfolio of articles and selects at least three pieces to update. Each writer may also choose a couple to do a full rewrite.

I highly recommend going through our content audit template so you can see what went wrong with your content and what to do with it next.

Final thoughts

SEO and content marketing may be different marketing types, but that doesn’t mean you need to do one to the exclusion of the other.

Both channels are highly compatible and as you see above, can be designed as an entire strategy that hits all important marketing objectives.

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