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15 Podcasts to Boost Your SEO Game



15 Podcasts to Boost Your SEO Game

I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter).

That’s because I’m a firm believer in being fussy about what I give my time to. And having tuned in to various SEO podcasts in the past month, I must say 15 of them won my fancy.

From broader discussions on SEO to more technical deep-dives, there’s something for every kind of marketer. So listen closely, and don’t forget to vote for your favorite.

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1. The Authority Hacker Podcast

Hosts: Gael BretonMark Webster
Topics: SEO, marketing, content marketing
Frequency: Every two weeks 
Website: Authority Hacker
Listen on:
Spotify, Soundcloud, Apple Podcasts, Stitcher 

This well-loved podcast is equal parts casual and informative. Gael Breton and Mark Webster make a convivial pair, and it’s easy to keep listening as the hosts discuss all things SEO in between witty banter.

Having produced over 250 episodes now, their ability to keep the content fresh impresses us. Apart from covering Google updates, Gael and Mark tackle SEO questions and share their experiences running authority websites and blogs—including how they built and sold one of their websites for a six-figure sum.

Here’s another episode we found interesting, featuring SEO and content marketing consultant Stacey MacNaught.


2.  Search Off the Record

Host: Google’s Search Relations team
Topics: SEO, tech SEO
Frequency: Weekly 
Website: Search Off the Record, Twitter
Listen on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Record

Curious about the inner workings of Google Search? Search Off the Record takes you behind the scenes, with episodes centering on launches, Google Search Console feature prioritizations, and projects that Google Search teams are working on.

The show’s ideal for anyone who’s curious about life as a Googler too: The hosts occasionally share what it’s like working for the tech major.

Informative as the podcast may be, the episodes border on technical territory—spanning JavaScript, robots.txt, and Core Web Vitals. To further your learning, transcripts are shared on the official website.

3. Experts On The Wire

Host: Dan Shure
Topics: SEO, digital marketing
Frequency: Monthly 
Website: Experts On The Wire
Listen: Apple Podcasts, Stitcher

Dan Shure knows how to make a good show. Before founding boutique agency Evolving SEO in 2010, he produced TV shows and was a performing musician.

Naturally, he doesn’t disappoint as the host of Experts On The Wire. The monthly podcast features industry practitioners who discuss the tools, tactics, and people shaping the world of search marketing—from Backlinko founder Brian Dean to entrepreneur Everette Taylor.


Don’t expect regular episodes, though. Dan published just four episodes in 2021 and seven episodes in 2020. Still, the podcast makes for enjoyable listening and is ideal for SEOs of all experience levels.

4. The Recipe for SEO Success

Host: Kate Toon
Topics: SEO, social media, content marketing
Frequency: Every two weeks 
Website: The Recipe for SEO Success
Listen on: Spotify, iTunes, Stitcher

Here’s an SEO podcast with a difference: Kate Toon labels each episode “newbie” or “techie” so that you can easily identify those most suited to your level of knowledge. As a host, she’s at once chirpy and engaging, qualities which make for easy listening.

Apart from offering succinct tips on content marketing and website-building, Kate invites SEO experts to share their recommendations and personal experiences on her show. Past guests include Rand Fishkin, Barry Schwartz, and Bill Slawski—so you’re guaranteed to learn something new every time.

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5. The Unknown Secrets of Internet Marketing

Hosts: Chris BurresMatt Bertram
Topics: SEO, PPC, social media, content marketing, CRO
Frequency: Every two weeks 
Website: Best SEO Podcast
Listen on: Spotify, Apple PodcastsSoundcloudPodomatic

Since its founding in 2009, The Unknown Secrets of Internet Marketing has received more than 3.6 million downloads. So suffice to say, the podcast has a strong fanbase.


Hosts Chris Burres and Matt Bertram originally created the podcast to complement their training courses on digital marketing agency EWR Digital, which they also founded. But when they realized quality SEO podcasts were few and far between, they sought to fill that gap.

The show today has over 500 episodes, with new ones added around every two weeks via a livestream on YouTube and Facebook.

We like the breadth and depth of topics covered; think Google algorithm updates to discussions on enterprise SEO, local SEO, and branded and non-branded traffic. Guests like Lemuel Park and Matthew Royse have weighed in too, ensuring each episode is kept fresh with well-balanced perspectives.

6. SEO 101 Podcast

Hosts: Ross DunnJohn Carcutt
Topics: SEO, paid search
Frequency: Every three weeks 
Website: SEO 101
Listen on: Spotify, Apple Podcasts, SoundcloudStitcheriHeartRadio

Despite its name, we reckon SEO 101 Podcast is ideal for marketers of all levels.

The topics covered are generally less technical in nature—think keyword research tips and Google core updates—but this WMR.FM-run show is ideal if you’re looking to revisit the basics or build a better foundation.

And no better hosts to lead the show than Ross Dunn and John Carcutt, who’ve been in the SEO industry for over 20 years. With Ross’ focus on small and medium businesses and John’s on enterprises and large companies, they each bring unique perspectives and a touch of humor to the table.


Past guests include Moz’s Dr. Pete Meyers and Loren Baker (who’s incidentally co-host of The Search Engine Journal Show!).

The best bit is each episode averages just 30 minutes, making it ideal listening for your next commute or workout.

7.  Work in SEO

Host: Isaline Muelhauser
Topics: SEO, tech SEO
Frequency: Weekly
Website: Work in SEO
Listen on: Spotify, Apple Podcasts 

What are the best ways to navigate a career in SEO?

There isn’t a sound answer to that, and founder Isaline Muelhauser knows it. Her new weekly podcast hopes to fill this gap by bringing in guests of diverse backgrounds to share how they’ve navigated the marketing space.

Isaline isn’t afraid to ask the tough questions either—and has plans to cover both foundational topics and bolder ground. These include handling harassment and bullying, starting an SEO career at the age of 60, and what it’s like to be an outreach specialist.

If you’re curious to learn more about this newly launched show, tune in to the first episode. There, Isaline discusses her motivations behind starting the project, how she wound up in the SEO space, and the challenges she has faced.


The namesake podcast is part of a bigger project: the Work in SEO job search platform.

8. TechSEO Podcast

Host: Keira Davidson 
Tech SEO, link building
Frequency: Monthly
Website: TechSEO Podcast
Listen on: Spotify, Apple Podcasts, Breaker, Google Podcasts

This monthly podcast focuses strictly on technical SEO. Clearly, its aim isn’t to reach as wide an audience as possible. Rather, it’s to help marketing specialists deepen their expertise.

See also  8 SEO Mistakes Weakening Your Google Ranking in 2022 and Beyond [Infographic]

The show’s helmed by Keira Davidson, who took over former hosts Dan Taylor and Adam Gent—and she’s a great conversationalist. I found myself listening with a keen ear as she discussed everything from large-scale migrations to automated SEO testing.

Notable guests who have graced the show include Sören Bendig and Katherine Watier Ong. In all, the podcast’s practical tips and insights are guaranteed to give you some useful takeaways.

9. Voices of Search

Host: Benjamin Shapiro
Topics: SEO, tech SEO, content marketing
Frequency: Every other day  
Website: Voices of Search
Listen on: Spotify, Apple Podcasts, Google Podcasts


Looking for succinct SEO tips but short on time to trawl the web? Apart from turning to Twitter, an alternative lies in Voices of Search.

This podcast focuses on SEO and content marketing, with near-daily episodes spanning 10 to 20 minutes. Given the low commitment required per sitting, it’s far easier to listen attentively as host Benjamin Shapiro tackles all the useful stuff, such as:

  • Optimizing how-to content.
  • Identifying the best content formats for your audience.
  • Mobile SEO changes.
  • How social media impacts SEO.

I like how clear-cut the conversations are. Notable guests include Dmitry Dragilev, founder of, and Bill King, founder and host of GTO Podcast (a show for growth marketers). 

10. SEO Podcast

Host: Timothy Carter 
Topics: SEO, tech SEO, link building, PPC, social media marketing
Frequency: Daily (weekdays only) 
Listen on: Spotify, Google Podcasts

What does it take to outrank your competition? That’s something host Timothy Carter attempts to address in SEO Podcast, which has bite-sized episodes that never exceed eight minutes each. This makes his points at once informative and digestible.

The best bit is there are daily episodes (except for weekends), giving you something to regularly look forward to.

While there isn’t any banter, given this is a one-man show, I reckon both entry-level marketers and experienced SEOs will benefit from tuning in. The podcast is easily one of the most well-paced shows I’ve come across, with useful tips that are often split into two-part episodes.

These include the beginner’s guide to Google Search Console, the difference between web design and web development, and how to avoid bad content and poor blogging habits.


Timothy brings with him over 20 years of internet marketing experience and produces the show under content marketing agency

11. SEO for the Rest of Us

Host: Brendan Hufford
Topics: SEO, tech SEO, content marketing
Frequency: Infrequent
Website: SEO for the Rest of Us 
Listen on: Spotify, Google Podcasts, Apple Podcasts

This show isn’t about SEO—not really, anyway. Rather, the podcast aims to explore how entrepreneurs can grow their products and services using SEO, with the goal of achieving financial freedom.

That’s according to founder and host Brendan Hufford, who is candid and generous in talking about his experiences in the marketing space. He’s also an entertaining podcaster and keeps things light-hearted and casual with guest speakers.

Some of my favorites include:

The show makes for great listening, but episodes are not released on a fixed schedule. While we wait in eager anticipation, go ahead and stream the existing content. There’s much to be learned—and you’ll have an entertaining time while you’re at it.


12. The Search Engine Journal Show

Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Topics: SEO, paid search, social media, entrepreneurship, content marketing
Frequency: Every two weeks 
Website: The Search Engine Journal Show
Listen on: Spotify, Apple Podcasts

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Formerly known as Marketing Nerds—and, later, Search Engine Nerds—this twice-monthly show has evolved since its launch in 2014 to become a go-to for SEO professionals. And for good reason too, given the caliber of guests who have graced the podcast. These include Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.

In addition to roping in SEO experts to discuss trending topics, such as futureproofing your SEO practices, the hosts run occasional giveaways and contests.

We reckon this show is best suited to seasoned SEOs. The conversations can get a little technical, as in the case of this episode on enterprise site crawl management.

13. Crawling Mondays

Host: Aleyda Solis 
Topics: SEO, tech SEO, link building
Frequency: Monthly 
Listen on: Spotify, Google Podcasts, Apple Podcasts, Anchor

This monthly YouTube-to-podcast show is hosted by Aleyda Solis, whose strong following on Twitter speaks of her experience.

Apart from being the founder of digital marketing consultancy Orainti and remote work platform Remoters, Aleyda dedicates her time to making Crawling Mondays a podcast worth your while.


Episodes feature a mix of SEO reviews, interviews, and related news—along with how-to tips on building a winning SEO strategy, doing local SEO, and project management for agencies.

I particularly like the quality of guests who have come on the show, including Lisa Paasche, Areej AbuAli, and Marie Haynes. Here’s one featuring our very own Patrick Stox:

14. WTSPodcast

Hosts: Sarah McDowell, Areej AbuAli
Topics: SEO, tech SEO
Frequency: Weekly
Website: Women in Tech SEO
Listen on: Spotify 

Speaking of Areej, what can’t she do? The WTSPodcast is an extension of the founder’s networking platform, Women in Tech SEO, which comprises a growing marketing community for women in the technical SEO field.

In the WTSPodcast, Areej and marketer Sarah McDowell take turns hosting episodes and tackling all manner of topics, including:

By bringing in insights from women marketers of all backgrounds, the conversations are easy enough for almost anyone to follow—even non-SEOs.


15. Webcology

Hosts: Jim Hedger, Dave Davies
Topics: SEO, digital marketing
Frequency: Weekly
Website: Webcology
Listen on: Spotify, iTunesStitcher

Here’s another weekly podcast by WMR.FM for your consideration. Unlike the SEO 101 Podcast, this show examines the wider digital marketing ecosystem and how webmasters and marketers can get better at what they do.

Jim Hedger and Dave Davies have great camaraderie—they have been running the show for more than a decade, after all. Though, their lively conversations can get rather technical and may be harder for fledgling marketers to follow.

For instance, recent episodes discuss what it takes to rank in Google Discover, Google core updates, mobile-first indexing, and Google Knowledge Panel management.

We also like the discussions with industry experts on everything from mobile marketing consolidation to tackling targeting in a post-IDFA world.

Final thoughts

Even if podcasts have never been your thing, we guarantee the ones on this list are worthy of your time and attention.

You’ll also pick up heaps of useful tips, so keep a notebook (or your phone) handy while listening. And remember: It’s good to be picky. Read the episode synopsis, listen selectively, and save your favorites so that you can easily return to them.


Did I miss any out? Share your thoughts with me on Twitter.  

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How Data Is Reshaping The SEO & Digital Marketer’s Landscape



How Data Is Reshaping The SEO & Digital Marketer's Landscape

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.

To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the new opportunities it can bring.

SEO marketers of today and digital marketers of tomorrow will need to extract, structure quickly, and manipulate data to drive the most critical business outcomes.

Data has always been mission-critical to digital decision-making.

The Economist, back in 2017, declared it the world’s most valuable resource.

Fast forward to today and the future, and we can see that the exponential growth of data fuelling this revolution is staggering.

According to the IDC, the amount of digital data created over the next five years will be greater than twice the amount of data made since the advent of digital storage.


Think about that for a second!

Flash drives, for example, were introduced in 2000.

This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years!

The Data Revolution Means More Sources & Complexity For SEO

The data revolution has gone on for some time now, and it’s changed our concept of what counts as “data,” rightfully so.

In the past, we thought only numbers mattered.

But, in this new digital world where everything is converted into ones and zeros, data is broader and contains text, audio, and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data are growing at a rate of 10x faster than conventional business data.
  • Machine-created data is increasing exponentially at a 50x the growth rate. This data revolution is primarily marketing-driven and consumer-oriented who are “always on.”
  • In just the last 18 months, the volume of site processing data we have been generating at BrightEdge has increased by 11x!
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As a result of these increasingly demanding trends, SEO and digital marketers need to adapt and become more like data analysts and scientists in approaching the extraction of structured data insights and business intelligence – without adding more manual work.

Fortunately, SEO is well-positioned to take advantage of this new data revolution.

  • Increasing your keyword universe – More keywords mean more data points to look at with reporting and fuelling insights. While focusing on conversion rate metrics is very important, it wouldn’t be possible without opening the scope of your audience and getting more people in the door. SEO has drifted away from writing for a primary dedicated keyword and is now way more advanced with advancements in search engines like Google’s understanding of intent of searches through RankBrain and BERT.
  • Increasing your search footprint – will also help you discover unexplored of informing your future content strategy or ideate new keyword ideas. However, sometimes you might miss the boat, like the transition of Content Management Systems slowly turning into “Experience Platforms” as they offer more functionality to meet the needs of today’s webmaster or marketer.

Read More On SEJ

Data Is The Currency Of An Accelerated SEO & Digital Age

By 2025, Worldwide data will reach 175 zettabytes.

But unfortunately, the human brain can’t process, structure, and analyze all that data.


So technology engines have to help, and digital marketers should be the driver.

There is a massive opportunity for companies that can utilize data to create more engaging experiences.

A recent study showed that 95% of business leaders recognize this as their biggest growth lever over the next three years, which means there’s plenty at stake here!

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Robust data analysis ensures decisions are evidence-based and have more accountability.

Drawing on existing and new data sources to fully integrate business acumen and analytical skills into decision making, sourcing, managing, and analyzing large amounts of unstructured data will ensure continued use and success.

SEO began with data and has evolved.

From the introduction of real-time SEO in 2019 and Page Experience Updates in 2021, SEO’s future lies again with data and the creation of intelligent systems. Here marketers can leverage combined data sources that structures data for them.

As a result, they can achieve business objectives and stay ahead during all data and digital transformation stages.


Read More On SEJ

Technology & AI Are Helping SEO Evolve

Advancements in technology and, in particular, AI and Natural Language Processing has meant that SEO and digital marketers can become data analysts without having to become an actual data scientist.

This is key to unlocking structured insights from your company’s big data to make more precise predictions about what is coming next based on existing information.

Digital marketers can evolve, understand key trends, and learn in new areas such as:

  • Predictive modeling of future trends and forecasting based on multiple types of data.
  • Real-time identification of opportunities and intelligence.
  • Digital research at scale with both historical and real-time data.
  • Leveraging automated visualizations for various stakeholders.
  • Improved data security and compliance.
  • Market and business intelligence at a macro level.
  • Consumer behavior at the most granular level.

SEO and digital marketers can learn critical skills such as statistics, data analysis, data visualization, and strategy.

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AI, NLP, and machine learning are helping them do this without needing expertise in computer programming and software applications.

What digital marketers must do is combine their communication skills and analytics skills with stakeholders who cannot think outside of the advertising box.

Read More On SEJ

Data Analysis & Intelligence As Competitive Advantage

The application of technology will be the driving force behind the next generation of data analysis technology.

Therefore, SEO and digital marketers of today should learn how to better utilize insights from data analysis.

It’s becoming more apparent that the marketing platforms of tomorrow will require the capabilities of data analysis and science infrastructure at their core.


The future of marketing will blend technological know-how, business sense, and an understanding of data analysis.

The next generation of SEO will touch all components of marketing, from video, email, and voice, to digital performance of content.

SEO and data science will converge into one evolved discipline that drives omnichannel acquisition and democratizes data.

Marketers who embrace this new era of SEO will be well-positioned to succeed in the years to come.

Data is reconfirming its role as the new competitive advantage, and as SEO and digital marketers, you must evolve if you want to be part of the future.

More resources:

Featured Image: ra2 studio/Shutterstock



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