A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified...
Everybody tells you to make SOPs as an agency owner. It’s the only way to grow, right? Yes…and no. Your marketing agency needs SOPs. That’s a...
Facebook has more than 2 billion users and their favorite content is of course video. That’s why marketers are inclined to create Facebook video ads now...
Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over...
Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...
An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites...
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product...
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. With this tag you can tell...
SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential. The right balance of...
