Facebook has more than 2 billion users and their favorite content is of course video.
That’s why marketers are inclined to create Facebook video ads now more than ever. 74% of marketers admit that video ads have better ROI than static images.
Because videos are entertaining, gripping, and give marketers the liberty to showcase their brand’s personality.
The fact is, Facebook users are used to watching spectacular videos on the platform. So if you want to create Facebook ads or Facebook video ads for your business, they need to be top-notch to please these viewers.
So what does it take to create Facebook video ads that command audience attention?
In this post, we will discuss the best practices for creating effective Facebook video ads that deliver great results.
How to Create Facebook Video Ads That Stand Out
Creating Facebook video ads can be intimidating if you are doing it for the first time. To get started, you can equip yourself with useful tips to create a professional-looking video.
Interestingly, 44% of consumers are ready to try new brands when they see a relevant ad. Moreover, 70% of Millennials follow their favorite brands on social media, making it a great channel to reach your target audience. And what can be more engaging than an engaging Facebook video ad?
Here are some techniques that you can use to create Facebook videos ads that can impress your target audience.
Here you go.
1. Make Quality Your Priority
Quality is crucial whether you are creating a Facebook video ad or any other type of content. The social media giant insists that you should invest your time and resources in creating well-designed video ads if you want to boost live stream shopping and impress your potential customers.
Whether you work alone or have a production team to create Facebook video ads for you, concentrate on clarity, precision, and creativity. Use high-quality equipment and use proper lighting to make clear, HD videos, without any distortion or blurriness.
Also, don’t forget to follow the video specifications and guidelines for the platform.
2. Feature your Brand in the First Few Seconds
Facebook users scroll through their feed quickly and if you want to pique their curiosity, you have just a few initial seconds. Experts recommend getting your message out there quickly, within the first 3-4 seconds.
Although you have the liberty to create a 30-second ad, it is better to create Facebook video ads that are 15 seconds long as these are more impactful.
Flash your brand name, show product images, or showcase your brand elements to let the viewers recognize you immediately. You can also try free video animators to make your video ads more fun and engaging.
When you create Facebook video ads, focus on explicitly featuring your brand within the first 3 seconds. This way, the chances of your target audience remembering your brand name will be much higher.
3. Prefer Vertical and Square Formats
How to optimize the screen space for your Facebook video ads?
Go for a vertical (from 4:5 to 9:16) or a square (1:1) format.
Because more than 98% of active users access Facebook through a mobile device.
When you create Facebook video ads in a vertical or a square format, they occupy the largest possible screen space on the viewers’ phones. This can ensure more views and better engagement compared to horizontal Facebook video ads.
4. Create Engaging Ad Titles and Descriptions
If you want to encourage your audience to watch your Facebook video ads, create engaging titles and descriptions, telling them what you have in store for them. Get them curious.
Ad titles and descriptions are not just for the audience, but also provide relevant information to Facebook’s targeting algorithms.
That’s why you should go for a short and catchy title with relevant keywords that you can easily shortlist using a SEO tool like Semrush. Marketing experts suggest you should use trending keywords in your videos to boost views.
5. Create Facebook Video Ads for Sound-Off Views
You might already know that videos and video ads play without sound thanks to the autoplay mode. But do you know that the majority of viewers prefer watching videos with the sound off?
You wouldn’t want videos clips to blare out loud while you are traveling in a subway or while putting your child to sleep, do you? With sound-free videos, viewers can still enjoy their favorite videos without disturbing those around them.
So, it makes sense to create Facebook video ads for sound-off views but without compromising on the message you want to convey.
Here’s what you can do:
You can use text in your ads or subtitles to present your information. Even better, let the imagery in your ads carry a narrative in a compelling way. Facebook competitor analysis is a great way to know how your competitors’ ads perform and make changes as per in your ads for better results.
6. Place Your CTAs
Your Facebook ads are incomplete without a CTA. Equally important is its placement.
You may ask the target audience to visit your website, download a free resource, or even make a purchase. And when you are directing the target audience towards your website, don’t forget to follow the best practices for SEO to optimize your website.
When you create Facebook videos ads, include an irresistible CTA and place it right in the middle of your video ad. This will result in a higher click-through than placing a CTA at the beginning or at the end of the ad.
Ready to Create Facebook Video Ads That Win Over Your Audience?
We have provided you with the latest and most trusted techniques to create compelling Facebook video ads.
Use some or all of these to expand your brand presence in 2022 with Facebook video ads. Good luck!
How is the Blockchain Shaping the Digital Marketing Automation Tools?
It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?
What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.
The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.
The Blockchain Is Creating a New World
The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.
The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).
Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).
How Digital Marketing Automation Tools Work
Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.
For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.
Prepare for the Future of the Blockchain Marketing
As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.
Below are some of the ways that marketers can benefit from using blockchain:
- Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
- Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!
Secure Digital Marketing Tool Designed on Blockchain
A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.
It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.
In general, blockchain offers marketers several benefits:
- It allows for better data sharing and storage than traditional databases
- It offers enhanced security features because there is no single point of failure
- It can help companies boost productivity by integrating both humans and machines
Blockchain Protocol That Ensures Safety, Security
Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.
Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.
This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!
By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.
It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.
The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!
Digital Technology Is Changing Everything
You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.
Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.
As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.
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