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How to Create Effective Facebook Video Ads for Your Business

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How to Create Effective Facebook Video Ads for Your Business

Facebook has more than 2 billion users and their favorite content is of course video.

That’s why marketers are inclined to create Facebook video ads now more than ever. 74% of marketers admit that video ads have better ROI than static images.

Why?

Because videos are entertaining, gripping, and give marketers the liberty to showcase their brand’s personality.

The fact is, Facebook users are used to watching spectacular videos on the platform. So if you want to create Facebook ads or Facebook video ads for your business, they need to be top-notch to please these viewers.

So what does it take to create Facebook video ads that command audience attention?

In this post, we will discuss the best practices for creating effective Facebook video ads that deliver great results.

How to Create Facebook Video Ads That Stand Out

Creating Facebook video ads can be intimidating if you are doing it for the first time. To get started, you can equip yourself with useful tips to create a professional-looking video.  

Interestingly, 44% of consumers are ready to try new brands when they see a relevant ad. Moreover, 70% of Millennials follow their favorite brands on social media, making it a great channel to reach your target audience. And what can be more engaging than an engaging Facebook video ad?

Here are some techniques that you can use to create Facebook videos ads that can impress your target audience.

Here you go.

1. Make Quality Your Priority

Quality is crucial whether you are creating a Facebook video ad or any other type of content. The social media giant insists that you should invest your time and resources in creating well-designed video ads if you want to boost live stream shopping and impress your potential customers.

Whether you work alone or have a production team to create Facebook video ads for you, concentrate on clarity, precision, and creativity. Use high-quality equipment and use proper lighting to make clear, HD videos, without any distortion or blurriness.

Also, don’t forget to follow the video specifications and guidelines for the platform.

2. Feature your Brand in the First Few Seconds

Facebook users scroll through their feed quickly and if you want to pique their curiosity, you have just a few initial seconds. Experts recommend getting your message out there quickly, within the first 3-4 seconds.

Although you have the liberty to create a 30-second ad, it is better to create Facebook video ads that are 15 seconds long as these are more impactful.

Flash your brand name, show product images, or showcase your brand elements to let the viewers recognize you immediately. You can also try free video animators to make your video ads more fun and engaging.

When you create Facebook video ads, focus on explicitly featuring your brand within the first 3 seconds. This way, the chances of your target audience remembering your brand name will be much higher.

3. Prefer Vertical and Square Formats

How to optimize the screen space for your Facebook video ads?

Go for a vertical (from 4:5 to 9:16) or a square (1:1) format.

Why?

Because more than 98% of active users access Facebook through a mobile device.

When you create Facebook video ads in a vertical or a square format, they occupy the largest possible screen space on the viewers’ phones. This can ensure more views and better engagement compared to horizontal Facebook video ads.

4. Create Engaging Ad Titles and Descriptions

If you want to encourage your audience to watch your Facebook video ads, create engaging titles and descriptions, telling them what you have in store for them. Get them curious.

Ad titles and descriptions are not just for the audience, but also provide relevant information to Facebook’s targeting algorithms.

That’s why you should go for a short and catchy title with relevant keywords that you can easily shortlist using a SEO tool like Semrush. Marketing experts suggest you should use trending keywords in your videos to boost views.  

5. Create Facebook Video Ads for Sound-Off Views

You might already know that videos and video ads play without sound thanks to the autoplay mode. But do you know that the majority of viewers prefer watching videos with the sound off?

You wouldn’t want videos clips to blare out loud while you are traveling in a subway or while putting your child to sleep, do you? With sound-free videos, viewers can still enjoy their favorite videos without disturbing those around them.

So, it makes sense to create Facebook video ads for sound-off views but without compromising on the message you want to convey.  

Here’s what you can do:

You can use text in your ads or subtitles to present your information. Even better, let the imagery in your ads carry a narrative in a compelling way. Facebook competitor analysis is a great way to know how your competitors’ ads perform and make changes as per in your ads for better results.

6. Place Your CTAs

Your Facebook ads are incomplete without a CTA. Equally important is its placement.

You may ask the target audience to visit your website, download a free resource, or even make a purchase. And when you are directing the target audience towards your website, don’t forget to follow the best practices for SEO to optimize your website.  

When you create Facebook videos ads, include an irresistible CTA and place it right in the middle of your video ad. This will result in a higher click-through than placing a CTA at the beginning or at the end of the ad.

Ready to Create Facebook Video Ads That Win Over Your Audience?

We have provided you with the latest and most trusted techniques to create compelling Facebook video ads.

Use some or all of these to expand your brand presence in 2022 with Facebook video ads. Good luck!


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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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