Facebook has more than 2 billion users and their favorite content is of course video.

That’s why marketers are inclined to create Facebook video ads now more than ever. 74% of marketers admit that video ads have better ROI than static images.

Why?

Because videos are entertaining, gripping, and give marketers the liberty to showcase their brand’s personality.

The fact is, Facebook users are used to watching spectacular videos on the platform. So if you want to create Facebook ads or Facebook video ads for your business, they need to be top-notch to please these viewers.

So what does it take to create Facebook video ads that command audience attention?

In this post, we will discuss the best practices for creating effective Facebook video ads that deliver great results.

How to Create Facebook Video Ads That Stand Out

Creating Facebook video ads can be intimidating if you are doing it for the first time. To get started, you can equip yourself with useful tips to create a professional-looking video.  

Interestingly, 44% of consumers are ready to try new brands when they see a relevant ad. Moreover, 70% of Millennials follow their favorite brands on social media, making it a great channel to reach your target audience. And what can be more engaging than an engaging Facebook video ad?

Here are some techniques that you can use to create Facebook videos ads that can impress your target audience.

Here you go.

1. Make Quality Your Priority

Quality is crucial whether you are creating a Facebook video ad or any other type of content. The social media giant insists that you should invest your time and resources in creating well-designed video ads if you want to boost live stream shopping and impress your potential customers.

Whether you work alone or have a production team to create Facebook video ads for you, concentrate on clarity, precision, and creativity. Use high-quality equipment and use proper lighting to make clear, HD videos, without any distortion or blurriness.

Also, don’t forget to follow the video specifications and guidelines for the platform.

2. Feature your Brand in the First Few Seconds

Facebook users scroll through their feed quickly and if you want to pique their curiosity, you have just a few initial seconds. Experts recommend getting your message out there quickly, within the first 3-4 seconds.

Although you have the liberty to create a 30-second ad, it is better to create Facebook video ads that are 15 seconds long as these are more impactful.

Flash your brand name, show product images, or showcase your brand elements to let the viewers recognize you immediately. You can also try free video animators to make your video ads more fun and engaging.

When you create Facebook video ads, focus on explicitly featuring your brand within the first 3 seconds. This way, the chances of your target audience remembering your brand name will be much higher.

3. Prefer Vertical and Square Formats

How to optimize the screen space for your Facebook video ads?

Go for a vertical (from 4:5 to 9:16) or a square (1:1) format.

Why?

Because more than 98% of active users access Facebook through a mobile device.

When you create Facebook video ads in a vertical or a square format, they occupy the largest possible screen space on the viewers’ phones. This can ensure more views and better engagement compared to horizontal Facebook video ads.

4. Create Engaging Ad Titles and Descriptions

If you want to encourage your audience to watch your Facebook video ads, create engaging titles and descriptions, telling them what you have in store for them. Get them curious.

Ad titles and descriptions are not just for the audience, but also provide relevant information to Facebook’s targeting algorithms.

That’s why you should go for a short and catchy title with relevant keywords that you can easily shortlist using a SEO tool like Semrush. Marketing experts suggest you should use trending keywords in your videos to boost views.  

5. Create Facebook Video Ads for Sound-Off Views

You might already know that videos and video ads play without sound thanks to the autoplay mode. But do you know that the majority of viewers prefer watching videos with the sound off?

You wouldn’t want videos clips to blare out loud while you are traveling in a subway or while putting your child to sleep, do you? With sound-free videos, viewers can still enjoy their favorite videos without disturbing those around them.

So, it makes sense to create Facebook video ads for sound-off views but without compromising on the message you want to convey.  

Here’s what you can do:

You can use text in your ads or subtitles to present your information. Even better, let the imagery in your ads carry a narrative in a compelling way. Facebook competitor analysis is a great way to know how your competitors’ ads perform and make changes as per in your ads for better results.

6. Place Your CTAs

Your Facebook ads are incomplete without a CTA. Equally important is its placement.

You may ask the target audience to visit your website, download a free resource, or even make a purchase. And when you are directing the target audience towards your website, don’t forget to follow the best practices for SEO to optimize your website.  

When you create Facebook videos ads, include an irresistible CTA and place it right in the middle of your video ad. This will result in a higher click-through than placing a CTA at the beginning or at the end of the ad.

Ready to Create Facebook Video Ads That Win Over Your Audience?

We have provided you with the latest and most trusted techniques to create compelling Facebook video ads.

Use some or all of these to expand your brand presence in 2022 with Facebook video ads. Good luck!