Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about...
Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own...
Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get...
When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword...
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click...
Enterprise SEO Platform provider BrightEdge produced a report comparing for industries to understand Core Web Vitals performance. They discovered which kinds of sites were best positioned...
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a...
The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today...
Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even...
Google removed a great deal of featured snippets at the start of March 2021 then they returned. Google’s John Mueller comments on why visibility of featured...
