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Research: Core Web Vitals Ranking Boost by Industry

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Research: Core Web Vitals Ranking Boost by Industry

Enterprise SEO Platform provider BrightEdge produced a report comparing for industries to understand Core Web Vitals performance. They discovered which kinds of sites were best positioned to receive a Google ranking boost and why some others were missing out.

Methodology

BrightEdge reviewed the top sites across four verticals across five hundred keywords. They selected the pages that ranked for those top five hundred keywords so that the results of the study reflected an approximation of the actual Core Web Vitals in the search engine results pages.

BrightEdge noted about their methodology:

“Mobile page speed performance on all URLs was measured and aggregated from the CrUX Database. We tested this specifically for mobile because of the importance and roll-out of Mobile-First Indexing.”

Google has said that the Core Web Vitals scores will be an aggregate of groups of pages on a site. As pages are reached by actual users who are opted in to report back CWV scores, these are archived and publicly made available as the CrUX Database.

Google’s Mueller commented on how core web vitals are calculated:

“…What happens with the field data is we don’t have data points for every page.

So we, for the most part, we need to have kind of groupings of individual pages.

And depending on the amount of data that we have, that can be a grouping of the whole website (kind of the domain).

…I think in the Chrome User Experience Report they use the origin which would be the subdomain and the protocol there.

So that would be kind of the overarching kind of grouping.

And if we have more data for individual parts of a website then we’ll try to use that.”

Using the CWV scores of the top ranked pages and also the CrUX data is a realistic place to begin for finding out how likely the businesses in these sectors will receive a ranking boost related to Core Web Vitals.

Four Industries Ranked for Core Web Vitals

BrightEdge ranked four business niches.

Four Niches Ranked:

  • Finance
  • Business to Business (B2B)
  • Educational
  • Retail

Finance Core Web Vitals – #1 Winner

The most competitive niche in this comparison of four industries is finance and that’s hardly surprising.

Banking, loans, mortgages, credit cards and most anything to do with money have traditionally been highly competitive in terms of search engine optimization.

24% of top URLs in the finance sector would receive a boost. Informational sites were the best optimized and positioned to receive a ranking boost. Banking and aggregator sites need most improvement

B2B – Second Most Competitive CWV Niche

B2B is a niche comprising a wide range of industries. It could be anything from restaurant supplies to human resources management software. My experience working with B2B companies is that they are fairly text heavy and not overly burdened by media files.

So it wasn’t too surprising to see that this niche had the second most competitive rankings.

A full 13% of top ranked sites would likely receive a ranking boost.

Although this means that most sites in the B2B niche would probably not receive a ranking boost, sites in this niche shouldn’t count on that. SEO (and winning in general) is about doing the best that can possibly be done, after all.

According to the BrightEdge report, informational sites in the B2B niche tended to do well. B2B transactional sites did less well because of video and other interactive content.

Educational Sites – Third Place

Education related websites came in third place with a dramatically lower amount of sites on the receiving end of a Core Web Vitals ranking boost.

Less than than 5% of sites in the educational sector would get a ranking boost. Similar to B2B and the Finance areas, informational and resource pages performed best.

App stores and sites with dynamic content performing less well.

Retail Sites – Biggest Losers

Retail sites brought up the bottom end, representing the most challenged niche of all four.

Of the top three niches it was the informational sites that tended to do well and the transactional end of those niches representing the least likely to receive a ranking boost.

Seen from that perspective perhaps it’s not surprising that the mostly purely transactional Retail sector may struggle to achieve a Google Page Experience ranking boost.

Nearly zero retail sites would receive a ranking boost. The top reasons for the poor performance were hero images and sales pop-ups dragging down LCP and Layout Shift scores.

The bright spot in the retail sector was review sites. Review sites in the retail sectors are the best optimized to receive a ranking boost.

BrightEdge Report Key Findings

The report by BrightEdge summarized their findings:

  1. “The Mobile Experience is critical for all categories.
  2. Image compression seems to be a leading challenge for leading brands.
  3. Pages doing well for CWV tend to be informational in nature.
  4. Retail, in particular, could see significant disruption if second-tier retailers receive a boost.”

According to Jim Yu, CEO, BrightEdge:

“We see that some sectors may be more prepared than others for Google’s Page Experience Update and Core Web Vitals. Our research shows that there are some commonalities across industries.

For example, challenges with mobile image compression. However, it’s important to remember that – especially in large enterprises, nuances and challenges differ- and what the roll-out may look like today may differ entirely over time and in May.

That will all depend on how Enterprise Search and Digital Marketers work to prescribe the right course of action to meet core vital benchmarks and how they convince and collaborate with the rest of the organization including IT and web development”

Core Web Vitals is a Challenge

Achieving top scores for the Core Web Vitals metrics is challenging because many of the issues needing to be fixed are not the fault of the publishers and businesses. The issues needing to be fixed tend to be related to how the content management system (CMS) and themes used are designed.

For example, a retail site depends on the shopping platform they choose to be coded in a way that reduces the amount of code necessary to render a web page and to have that code presented in a way that doesn’t block the main thread rendering.

That has not traditionally been a typical coding practice by most CMS and shopping platform developers because until this year there hasn’t been a demand from publishers and retailers for that kind of coding.

But that’s not an excuse to use to not try to fix the issues that are inherent in many, perhaps most content management systems and themes.

Citation

Watch the full and complete BrightEdge Report on Core Web Vitals

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

images

AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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