Connect with us

SEO

How to Write Better Content Faster

Published

on

How to Write Better Content Faster

What if I told you that you could write faster, better, and in a way that increases your odds of ranking highly on Google’s search results?

Well, you can—with content outlines.

Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article.

I’ve personally outlined thousands of articles over the last 10 years, and it’s been the key to keeping up with the constantly changing pace and need for ever-more and ever-better content.

In this guide, you will learn the following:

What is a content outline?

A content outline is a detailed overview of what your article will include.

My outlines always include the headings and subheadings of the article (H2s, H3s, etc.). The outlines also include a look at the competing content in Google and important questions to address or long-tail keywords to be included.

They also include things like the goal of the article, the approach angle, the unique selling proposition, and more. We’ll look at these in more detail later in the section discussing how to outline your content. But first…

Why you should always outline your content

I always draft an outline before I start writing an article. This is for several reasons:

  1. An outline guarantees you include important things for search engine optimization (SEO) – These include having the right keywords and satisfying the searchers’ intent by addressing their most common questions.
  2. An outline helps you improve the flow of your article before you start writing – If you just dive into the writing, your ideas can be all over the place and you may have to spend a lot of time reorganizing the information to be more logical… and this process can be a nightmare without an outline.
  3. You can more easily outsource content at scale with proper outlines – With a great outline, even a mediocre writer can produce great content. If you want to scale up your content production with any level of quality control, good outlines are a necessity.

So how do you write a great content outline?

Download our content outline template

Click here to make a copy of our content outline template.

This template includes everything you need to properly outline your blog articles, including the:

  • Target keyword.
  • Search intent of your target keyword.
  • Approach angle.
  • Goal of your content.
  • Unique selling proposition (USP).
  • Title of the article.
  • Headings and subheadings of your content.

Don’t worry if any of the above confuses you. I’ll break down what each means in the next section.

How to outline your content in five steps

Luckily, outlining content is fairly easy once you learn the process. I break down each section of our template outline below:

1. Decide on the goal of your article

Before you do any research or put down any words, the first step is to decide why you’re even creating this piece of content to begin with.

Your content can have many goals, such as:

  • Increasing brand awareness.
  • Explaining use cases for your product(s).
  • Building backlinks for SEO.
  • Growing your email list.
  • Ranking for keywords on Google to grow traffic.
  • Etc.

Throughout this guide, I’ll be using ramen noodles as an example.

So let’s say I want to write an article about how to make amazing ramen noodles. My goal is to promote my fake company’s amazing hoisin sauce and build brand awareness. So I put that in under my “goal” section:

"Goal" section in content outline

2. Pick your target keyword

I never write an article without doing some basic keyword research first. Even if the intention of your article isn’t to rank for keywords on search engines, having SEO built into every article you write is still good practice.

Why?

Because it guarantees you build good habits. You may even be surprised at how much extra traffic you can gain—even from keywords that get almost no searches.

For example, I wrote an article about the best places to travel, and its goal was to get links from well-known travel blogs.

While outlining, I targeted the keyword “best places to travel in the world,” which gets about 1,500 searches per month. That article is now ranking for over 200 keywords and gets Google traffic even though SEO wasn’t the goal.

Site Explorer overview for The Wandering RV's articleSite Explorer overview for The Wandering RV's article

You can easily perform simple keyword research like this by putting keywords related to what you want to write about into Ahrefs’ Keywords Explorer and browsing the results.

For our article about how to make the best bowl of ramen noodles, I start by searching for “ramen noodles” in Keywords Explorer:

Keywords Explorer overview for "ramen noodles"Keywords Explorer overview for "ramen noodles"

You can see it gets a whopping 143,000 searches per month. That’s awesome—however, we need to see if our article idea can actually rank for this keyword.

Scroll down, and you’ll see that the search results in the SERP overview consist of two product pages (Maruchan and Amazon). Those are followed by some extremely authoritative websites:

SERP overview for "ramen noodles"SERP overview for "ramen noodles"

In other words, unless you already have a strong website, ranking for this keyword with a guide on how to make ramen noodles will be difficult.

Next, scroll back up and look at the Keyword ideas panel. Here, you’ll see other ideas for potential keywords to target, such as “how to make ramen noodles.”

List of keywords and suggested questionsList of keywords and suggested questions

If we look at the Overview page for “how to make ramen noodles,” we can see it may be a bit easier to rank highly on Google for this keyword because the competitors aren’t as strong.

In fact, the featured snippet website has a Domain Rating (DR) score of just 20, which signals that even a newer website with fewer backlinks can likely rank for this keyword.

SERP overview for "how to make ramen noodles"SERP overview for "how to make ramen noodles"

And that’s how you do basic keyword research! Put your target keyword into your outline, and let’s look at search intent.

3. Research your keyword’s search intent and article angle

Search intent is the why behind a search query. Why did the user search for this keyword? What are they looking for?

Search intent is important because it determines the kind of content you should create for a given keyword. There are four primary types of search intent:

  1. Informational
  2. Navigational
  3. Transactional
  4. Commercial investigation

Refer to our guide to search intent for more information on each of these. For now, let’s continue with the example we used above on “how to make ramen noodles.”

This is an informational keyword. The searcher is looking for information on how to do something.

Most of the articles you will write are going to either have informational intent (what, how, when, etc.) or commercial investigation intent (like “best X” or “X vs Y”). Navigational intent and transactional intent are for other pages on your site, not blog articles.

But search intent goes beyond simply writing “informational” in a section and calling it a day. That’s where the angle of your content comes in.

What is the angle your competitors are using?

For example, if we look at “how to make ramen noodles,” we see that the top result talks about how to make ramen noodles from scratch. Other results talk about homemade ramen noodles.

SERP overview for "how to make ramen noodles"SERP overview for "how to make ramen noodles"

The two angles here are making the actual noodles yourself or using prepackaged noodles but making them better with other ingredients. The former is ranking higher on Google, but either angle can work.

As long as you use one of these two approaches, you increase your odds of ranking on page #1 of the search results.

Now research the SERPs and use the “search intent and content angle” section to indicate what kinds of content are currently ranking and what angle YOU want to take with this article.

Here’s how mine looks:

"Search intent and content angle" section in content outline"Search intent and content angle" section in content outline

4. Decide on a USP and title

Your USP is what makes your content different from your competitors (and, thus, makes your article worth clicking on over theirs).

Oftentimes, your USP is made obvious by your title, which is why these steps are mixed together. Let’s look at the USPs of our competitors:

Results in SERP overview help us figure out competitors' USPsResults in SERP overview help us figure out competitors' USPs

Many of their titles show exactly what you’ll get from them over everyone else, such as these:

  • Easy Ramen Noodles
  • Ramen Noodles in the Microwave
  • Perfect and Instant Ramen Noodles

The one that displays its USP the best, however, is the featured snippet result: Ramen Noodles From Scratch (the No-Knead Easy Way).

This article makes two big promises in the title: The ramen is easy and from scratch—both of which seem to be what searchers are looking for.

Think about how you can make your article stand out among the crowd like these guys did. Dig into the SERPs and the “People Also Ask” boxes to try and determine what the searchers are going after. Read forum posts like those on Reddit and try to find ways you can address problems people are having that your competitors aren’t talking about.

For my “ramen noodles” post, my USP is that our ramen is both from scratch and can be improved with better ingredients (something searchers seem to care about). I can also try a slightly different angle and go for authenticity to stand out from the crowd.

Some title ideas can be:

  • How to Make Ramen From Scratch (The Easier, Better Way)
  • How to Make Authentic Japanese-Style Ramen Noodles
  • This Is Exactly How to Make the Most Delicious Ramen Noodles

I always suggest brainstorming multiple title ideas. Then pick what you feel is the best one. This is because your title is so important for getting higher rankings and more traffic.

Check out this guide to writing the best blog titles for more information.

5. Outline your article with headings and subheadings

Here’s where the bulk of the outline work comes in. Choosing headings, ordering those headings, and explaining what should go in each section will determine the quality of the final result. It’s also important for on-page SEO.

This is where you dig into what needs to be covered and what order to cover it in. To do this, we go back to the SERPs once more and look at how competitors wrote their content for inspiration.

For example, the top result covers a few major points that we should probably also cover:

  • What ramen noodles are made out of
  • The steps to making your own ramen noodles
  • An “ingredients and instruction” section for the recipe

After looking at some other search results, I found they all have some variations of these three points.

Beyond looking at the competitors’ content, you can also look at the “People Also Ask” box for questions people often search for when searching for the keyword you’re targeting.

Questions in PAA boxQuestions in PAA box

If you open a question to expand it, Google will display additional questions. Keep doing that to get more ideas.

Even more questions in PAA boxEven more questions in PAA box

Looks like I can add sections on “what veggies go well in ramen,” “how to add egg to ramen,” and even “what else to eat with ramen” to cover the topic in more detail.

Finally, you can look at the related searches at the bottom of the SERPs for some extra ideas.

Google SERP "Related searches" section Google SERP "Related searches" section

Based on this, we can add sections on “how to make ramen noodles without a pasta machine,” “how to make ramen noodles better,” etc.

Moving to our outline, I can create something like this based on my research:

Except of our content outline templateExcept of our content outline template

You can see I have H2s for all the main headings. Further down, I also have each step as an H3 (you can see that when you make a copy of the outline template).

Under each heading, I have at least one bullet point explaining what should go in that section so that the writer has more context. The more detailed you are about your expectations in these bullets, the higher the chances of you getting what you want from your writer.

And you’re done!

Final thoughts

Having a content outline makes it easier to write content that’s better, faster, and at scale. A great outline means a better chance at ranking on search engines and gives your writers a standard operating procedure to follow.

If you’re not outlining your content, you’re doing it wrong.

Want to learn more? Check out these other helpful guides:

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Mozilla VPN Security Risks Discovered

Published

on

By

Mozilla VPN Security Risks Discovered

Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which were presented to Mozilla to be addressed with fixes to ensure user privacy and security.

Many search marketers use VPNs during the course of their business especially when using a Wi-Fi connection in order to protect sensitive data, so the  trustworthiness of a VNP is essential.

Mozilla VPN

A Virtual Private Network (VPN), is a service that hides (encrypts) a user’s Internet traffic so that no third party (like an ISP) can snoop and see what sites a user is visiting.

VPNs also add a layer of security from malicious activities such as session hijacking which can give an attacker full access to the websites a user is visiting.

There is a high expectation from users that the VPN will protect their privacy when they are browsing on the Internet.

Mozilla thus employs the services of a third party to conduct a security audit to make sure their VPN is thoroughly locked down.

Security Risks Discovered

The audit revealed vulnerabilities of medium or higher severity, ranging from Denial of Service (DoS). risks to keychain access leaks (related to encryption) and the lack of access controls.

Cure53, the third party security firm, discovered and addressed several risks. Among the issues were potential VPN leaks to the vulnerability of a rogue extension that disabled the VPN.

The scope of the audit encompassed the following products:

  • Mozilla VPN Qt6 App for macOS
  • Mozilla VPN Qt6 App for Linux
  • Mozilla VPN Qt6 App for Windows
  • Mozilla VPN Qt6 App for iOS
  • Mozilla VPN Qt6 App for Androi

These are the risks identified by the security audit:

  • FVP-03-003: DoS via serialized intent
  • FVP-03-008: Keychain access level leaks WG private key to iCloud
  • VP-03-010: VPN leak via captive portal detection
  • FVP-03-011: Lack of local TCP server access controls
  • FVP-03-012: Rogue extension can disable VPN using mozillavpnnp (High)

The rogue extension issue was rated as high severity. Each risk was subsequently addressed by Mozilla.

Mozilla presented the results of the security audit as part of their commitment to transparency and to maintain the trust and security of their users. Conducting a third party security audit is a best practice for a VPN provider that helps assure that the VPN is trustworthy and reliable.

Read Mozilla’s announcement:
Mozilla VPN Security Audit 2023

Featured Image by Shutterstock/Meilun

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Link Building Outreach for Noobs

Published

on

Link Building Outreach for Noobs

Link outreach is the process of contacting other websites to ask for a backlink to your website.

For example, here’s an outreach email we sent as part of a broken link building campaign:

In this guide, you’ll learn how to get started with link outreach and how to get better results. 

How to do link outreach

Link outreach is a four-step process:

1. Find prospects

No matter how amazing your email is, you won’t get responses if it’s not relevant to the person you’re contacting. This makes finding the right person to contact equally as important as crafting a great email.

Who to reach out to depends on your link building strategy. Here’s a table summarizing who you should find for the following link building tactics:

As a quick example, here’s how you would find sites likely to accept your guest posts:

  1. Go to Content Explorer
  2. Enter a related topic and change the dropdown to “In title”
  3. Filter for English results
  4. Filter for results with 500+ words
  5. Go to the “Websites” tab
Finding guest blogging opportunities via Content ExplorerFinding guest blogging opportunities via Content Explorer

This shows you the websites getting the most search traffic to content about your target topic.

From here, you’d want to look at the Authors column to prioritize sites with multiple authors, as this suggests that they may accept guest posts.

The Authors column indicate how many authors have written for the siteThe Authors column indicate how many authors have written for the site

If you want to learn how to find prospects for different link building tactics, I recommend reading the resource below.

2. Find their contact details

Once you’ve curated a list of people to reach out to, you’ll need to find their contact information.

Typically, this is their email address. The easiest way to find this is to use an email lookup tool like Hunter.io. All you need to do is enter the first name, last name, and domain of your target prospect. Hunter will find their email for you:

Finding Tim's email with Hunter.ioFinding Tim's email with Hunter.io

To prevent tearing your hair from searching for hundreds of emails one-by-one, most email lookup tools allow you to upload a CSV list of names and domains. Hunter also has a Google Sheets add-on to make this even easier.

Using the Hunter for Sheets add-on to find emails in bulk directly in Google SheetsUsing the Hunter for Sheets add-on to find emails in bulk directly in Google Sheets

3. Send a personalized pitch

Knowing who to reach out to is half the battle won. The next ‘battle’ to win is actually getting the person to care.

Think about it. For someone to link to you, the following things need to happen:

  • They must read your email
  • They must be convinced to check out your content
  • They must open the target page and complete all administrative tasks (log in to their CMS, find the link, etc.)
  • They must link to you or swap out links

That’s a lot of steps. Most people don’t care enough to do this. That’s why there’s more to link outreach than just writing the perfect email (I’ll cover this in the next section).

For now, let’s look at how to craft an amazing email. To do that, you need to answer three questions:

  1. Why should they open your email? — The subject line needs to capture attention in a busy inbox.
  2. Why should they read your email? — The body needs to be short and hook the reader in.
  3. Why should they link to you? — Your pitch needs to be compelling: What’s in it for them and why is your content link-worthy?

For example, here’s how we wrote our outreach email based on the three questions:

An analysis of our outreach email based on three questionsAn analysis of our outreach email based on three questions

Here’s another outreach email we wrote, this time for a campaign building links to our content marketing statistics post:

An analysis of our outreach email based on three questionsAn analysis of our outreach email based on three questions

4. Follow up, once

People are busy and their inboxes are crowded. They might have missed your email or read it and forgot.

Solve this by sending a short polite follow-up.

Example follow-up emailExample follow-up email

One is good enough. There’s no need to spam the other person with countless follow-up emails hoping for a different outcome. If they’re not interested, they’re not interested.

Link outreach tips

In theory, link outreach is simply finding the right person and asking them for a link. But there is more to it than that. I’ll explore some additional tips to help improve your outreach.

Don’t over-personalize

Some SEOs swear by the sniper approach to link outreach. That is: Each email is 100% customized to the person you are targeting.

But our experience taught us that over-personalization isn’t better. We ran link-building campaigns that sent hyper-personalized emails and got no results.

It makes logical sense: Most people just don’t do favors for strangers. I’m not saying it doesn’t happen—it does—but rarely will your amazing, hyper-personalized pitch change someone’s mind.

So, don’t spend all your time tweaking your email just to eke out minute gains.

Avoid common templates

My first reaction seeing this email is to delete it:

A bad outreach emailA bad outreach email

Why? Because it’s a template I’ve seen many times in my inbox. And so have many others.

Another reason: Not only did he reference a post I wrote six years ago, it was a guest post, i.e., I do not have control over the site. This shows why finding the right prospects is important. He even got my name wrong.

Templates do work, but bad ones don’t. You can’t expect to copy-paste one from a blog post and hope to achieve success.

A better approach is to use the scoped shotgun approach: use a template but with dynamic variables.

Email outreach template with dynamic variablesEmail outreach template with dynamic variables

You can do this with tools like Pitchbox and Buzzstream.

This can help achieve a decent level of personalization so your email isn’t spammy. But it doesn’t spend all your time writing customized emails for every prospect.

Send lots of emails

When we polled 800+ people on X and LinkedIn about their link outreach results, the average conversion rate was only 1-5%.

Link outreach conversion rates in 2023Link outreach conversion rates in 2023

This is why you need to send more emails. If you run the numbers, it just makes sense:

  • 100 outreach emails with a 1% success rate = 1 link
  • 1,000 outreach emails with a 1% success rate = 10 links

I’m not saying to spam everyone. But if you want more high-quality links, you need to reach out to more high-quality prospects.

Build a brand

A few years ago, we published a link building case study:

  • 515 outreach emails
  • 17.55% reply rate
  • 5.75% conversion rate

Pretty good results! Except the top comments were about how we only succeeded because of our brand:

Comments on our YouTube video saying we succeeded because of our brandComments on our YouTube video saying we succeeded because of our brand

It’s true; we acknowledge it. But I think the takeaway here isn’t that we should repeat the experiment with an unknown website. The takeaway is that more SEOs should be focused on building a brand.

We’re all humans—we rely on heuristics to make judgments. In this case, it’s branding. If your brand is recognizable, it solves the “stranger” problem—people know you, like you, and are more likely to link.

The question then: How do you build a brand?

I’d like to quote our Chief Marketing Officer Tim Soulo here:

What is a strong brand if not a consistent output of high-quality work that people enjoy? Ahrefs’ content team has been publishing top-notch content for quite a few years on our blog and YouTube channel. Slowly but surely, we were able to reach tens of millions of people and instill the idea that “Ahrefs’ content = quality content”—which now clearly works to our advantage.

Tim SouloTim Soulo

Ahrefs was once unknown, too. So, don’t be disheartened if no one is willing to link to you today. Rome wasn’t built in a day.

Trust the process and create incredible content. Show it to people. You’ll build your brand and reputation that way.

Build relationships with people in your industry

Outreach starts before you even ask for a link.

Think about it: People don’t do favors for strangers but they will for friends. If you want to build and maintain relationships in the industry, way before you start any link outreach campaigns.

Don’t just rely on emails either. Direct messages (DMs) on LinkedIn and X, phone calls—they all work. For example, Patrick Stox, our Product Advisor, used to have a list of contacts he regularly reached out to. He’d hop on calls and even send fruit baskets.

Create systems and automations

In its most fundamental form, link outreach is really about finding more people and sending more emails.

Doing this well is all about building systems and automations.

We have a few videos on how to build a team and a link-building system, so I recommend that you check them out.

Final thoughts

Good link outreach is indistinguishable from good business development.

In business development, your chances of success will increase if you:

  • Pitch the right partners
  • Have a strong brand
  • Have prior relationships with them
  • Pitch the right collaboration ideas

The same goes for link outreach. Follow the principles above and you will see more success for your link outreach campaigns.

Any questions or comments? Let me know on Twitter X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Research Shows Tree Of Thought Prompting Better Than Chain Of Thought

Published

on

By

Research Shows Tree Of Thought Prompting Better Than Chain Of Thought

Researchers discovered a way to defeat the safety guardrails in GPT4 and GPT4-Turbo, unlocking the ability to generate harmful and toxic content, essentially beating a large language model with another large language model.

The researchers discovered that the use of tree-of-thought (ToT)reasoning to repeat and refine a line of attack was useful for jailbreaking another large language model.

What they found is that the ToT approach was successful against GPT4, GPT4-Turbo, and PaLM-2, using a remarkably low number of queries to obtain a jailbreak, on average less than thirty queries.

Tree Of Thoughts Reasoning

A Google research paper from around May 2022 discovered Chain of Thought Prompting.

Chain of Thought (CoT) is a prompting strategy used on a generative AI to make it follow a sequence of steps in order to solve a problem and complete a task. The CoT method is often accompanied with examples to show the LLM how the steps work in a reasoning task.

So, rather than just ask a generative AI like Midjourney or ChatGPT to do a task, the chain of thought method instructs the AI how to follow a path of reasoning that’s composed of a series of steps.

Tree of Thoughts (ToT) reasoning, sometimes referred to as Tree of Thought (singular) is essentially a variation and improvement of CoT, but they’re two different things.

Tree of Thoughts reasoning is similar to CoT. The difference is that rather than training a generative AI to follow a single path of reasoning, ToT is built on a process that allows for multiple paths so that the AI can stop and self-assess then come up with alternate steps.

Tree of Thoughts reasoning was developed in May 2023 in a research paper titled Tree of Thoughts: Deliberate Problem Solving with Large Language Models (PDF)

The research paper describes Tree of Thought:

“…we introduce a new framework for language model inference, Tree of Thoughts (ToT), which generalizes over the popular Chain of Thought approach to prompting language models, and enables exploration over coherent units of text (thoughts) that serve as intermediate steps toward problem solving.

ToT allows LMs to perform deliberate decision making by considering multiple different reasoning paths and self-evaluating choices to decide the next course of action, as well as looking ahead or backtracking when necessary to make global choices.

Our experiments show that ToT significantly enhances language models’ problem-solving abilities…”

Tree Of Attacks With Pruning (TAP)

This new method of jailbreaking large language models is called Tree of Attacks with Pruning, TAP. TAP uses two LLMs, one for attacking and the other for evaluating.

TAP is able to outperform other jailbreaking methods by significant margins, only requiring black-box access to the LLM.

A black box, in computing, is where one can see what goes into an algorithm and what comes out. But what happens in the middle is unknown, thus it’s said to be in a black box.

Tree of thoughts (TAP) reasoning is used against a targeted LLM like GPT-4 to repetitively try different prompting, assess the results, then if necessary change course if that attempt is not promising.

This is called a process of iteration and pruning. Each prompting attempt is analyzed for the probability of success. If the path of attack is judged to be a dead end, the LLM will “prune” that path of attack and begin another and better series of prompting attacks.

This is why it’s called a “tree” in that rather than using a linear process of reasoning which is the hallmark of chain of thought (CoT) prompting, tree of thought prompting is non-linear because the reasoning process branches off to other areas of reasoning, much like a human might do.

The attacker issues a series of prompts, the evaluator evaluates the responses to those prompts and then makes a decision as to what the next path of attack will be by making a call as to whether the current path of attack is irrelevant or not, plus it also evaluates the results to determine the likely success of prompts that have not yet been tried.

What’s remarkable about this approach is that this process reduces the number of prompts needed to jailbreak GPT-4. Additionally, a greater number of jailbreaking prompts are discovered with TAP than with any other jailbreaking method.

The researchers observe:

“In this work, we present Tree of Attacks with Pruning (TAP), an automated method for generating jailbreaks that only requires black-box access to the target LLM.

TAP utilizes an LLM to iteratively refine candidate (attack) prompts using tree-of-thoughts reasoning until one of the generated prompts jailbreaks the target.

Crucially, before sending prompts to the target, TAP assesses them and prunes the ones unlikely to result in jailbreaks.

Using tree-of-thought reasoning allows TAP to navigate a large search space of prompts and pruning reduces the total number of queries sent to the target.

In empirical evaluations, we observe that TAP generates prompts that jailbreak state-of-the-art LLMs (including GPT4 and GPT4-Turbo) for more than 80% of the prompts using only a small number of queries. This significantly improves upon the previous state-of-the-art black-box method for generating jailbreaks.”

Tree Of Thought (ToT) Outperforms Chain Of Thought (CoT) Reasoning

Another interesting conclusion reached in the research paper is that, for this particular task, ToT reasoning outperforms CoT reasoning, even when adding pruning to the CoT method, where off topic prompting is pruned and discarded.

ToT Underperforms With GPT 3.5 Turbo

The researchers discovered that ChatGPT 3.5 Turbo didn’t perform well with CoT, revealing the limitations of GPT 3.5 Turbo. Actually, GPT 3.5 performed exceedingly poorly, dropping from 84% success rate to only a 4.2% success rate.

This is their observation about why GPT 3.5 underperforms:

“We observe that the choice of the evaluator can affect the performance of TAP: changing the attacker from GPT4 to GPT3.5-Turbo reduces the success rate from 84% to 4.2%.

The reason for the reduction in success rate is that GPT3.5-Turbo incorrectly determines that the target model is jailbroken (for the provided goal) and, hence, preemptively stops the method.

As a consequence, the variant sends significantly fewer queries than the original method…”

What This Mean For You

While it’s amusing that the researchers use the ToT method to beat an LLM with another LLM, it also highlights the usefulness of ToT for generating surprising new directions in prompting in order to achieve higher levels of output.

  • TL/DR Takeaways:
  • Tree of Thought prompting outperformed Chain of Thought methods
  • GPT 3.5 worked significantly poorly in comparison to GPT 4 in ToT
  • Pruning is a useful part of a prompting strategy
  • Research showed that ToT is superior to CoT in an intensive reasoning task like jailbreaking an LLM

Read the original research paper:

Tree of Attacks: Jailbreaking Black-Box LLMs Automatically (PDF)

Featured Image by Shutterstock/THE.STUDIO

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending