SEO
How We Got Here & Where We Go Next
Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world.
So if they are on board, how close are we to bringing the metaverse into full reality?
We’ve seen many changes in our society over the last few years, but nothing holds the potential for change quite like the Metaverse.
Last fall, when Mark Zuckerburg announced Facebook’s new parent company, “Meta,” the conversation of future societal implications of such an immersive social platform took the world by storm.
And for good reason.
Virtual reality, augmented reality, smart glasses, social media, and cryptocurrency have existed as separate yet related ideas until now.
The Metaverse combines these moving parts to create a powerful tool for businesses and marketers alike.
Zuckerburg announced Meta as a “social technology company” with a distinct focus on social responsibility that will change the way people work, socialize, and experience the world around them.
Normal physical boundaries do not limit this world, and therein lies its appeal for those looking for a more global reach.
But where did this concept come from, and where is it going?
Let’s find out.
The History Of The Metaverse
The term “metaverse” was first used by sci-fi writer Neal Stephenson to describe a 3D, virtual reality people could, in a sense, occupy. It was more theoretical than practical.
But in 2022, it’s coming to life. It is an immersive digital environment populated by virtual avatars representing actual people.
In the Metaverse, you can go about many of your everyday life’s day-to-day interactions and occurrences – in your avatar form.
This form can be a human, animal, or something more abstract with its customizable appearance.
You can then interact with other people’s avatars in this virtual world. In the Metaverse, you can buy and sell land, attend concerts and go to museums, build a house, and more.
In many ways, the Metaverse takes off where games like 2003’s Second Life began.
This creates a whole other level of interconnectivity and another dimension to our global economy.
How Virtual Reality Got Its Start With Online Gaming
The concept of virtual and augmented reality has been steadily leaked into mainstream culture over the last 20 years. The gaming industry was the first to really take advantage of it and integrate it into their platforms.
Games like Pokémon Go (2016) and Fortnite (2017) revolve around using these technologies to connect people through their apps.
Pokémon Go is one of the largest, most successful augmented reality games in the industry.
When its popularity exploded in 2016, it heralded a new era of AR’s integration into our everyday lives.
Fortnite, a virtual reality game using avatars to represent players, lets people fight against each other in real-time and attend events held in that particular metaverse.
These two highly popularized games helped introduce society to the concept of “extended reality” (XR).
Extended or mixed reality (XR) refers to all events that combine some element of what is real with what is virtual.
This includes augmented reality (AR) and virtual reality (VR) forms.
XR creates a more immersive experience for users and blurs the boundaries between reality and what is generated by technology.
This blend of realities creates infinite possibilities of integration for differing technologies to create a more holistic and immersive experience for users.
How Cryptocurrency Made The Metaverse Possible
Since the Metaverse is virtual, it is always active, self-sustaining, and creates incredible possibilities in business. And many of these possibilities hold a basis in cryptocurrency.
The advent of Bitcoin in 2009, alongside the general rising popularity of cryptocurrencies over the last decade, has ushered in a new era in which finance does not have to be physical.
With the recent surge of popularity in Ethereum and NFTs, cryptocurrencies are becoming a more legitimate form of financial exchange for the world at large – especially for investors and business leaders always looking to the horizon for new trends.
Conversations around these currencies will only become more and more mainstream in the coming years.
Virtual currency only complements this already virtual world and gives every person in the metaverse buying power. Businesses are noticing and following suit.
How Major Brands Are Getting Involved
Some of the businesses preparing for the Metaverse include major names such as Nike, Adidas, and Vans.
In October of 2021, Nike filed several trademark applications for their popular slogans and iconography (like “Just Do It” and the iconic checkmark), which will allow them to make and sell virtual goods.
This occurred in tandem with Mark Zuckerberg announcing Meta.
In December of last year, Nike announced their acquisition of virtual shoe company RTFKT studios, which will help them create shoes to sell in the Metaverse. This is incredible news for sneakerheads everywhere.
Adidas is making their foray into the Metaverse with collaborative NFT projects (which have since sold out), creating exclusive collectibles with other artists.
Their NFTs collectively sold for over $22 million. They’ve affirmed the NFT community by investing in NFTs as a company and have bought a large plot of land in the metaverse to host virtual parties and events.
They are one of the first corporations to not only release NFTs but to actually invest in the Metaverse ecosystem itself.
Vans is also getting involved.
The company has built an online skate park that’s already seen upwards of 48 million visitors.
This type of engagement is unparalleled. In-person events simply can’t hold the same capacity of people.
Customers can also shop in their virtual store to earn points and customize an avatar.
Brands aren’t just dipping their toes into the water – they’re diving in.
It’s time for others to follow suit.
The Metaverse’s infrastructure is still being set up, but companies and brands are jumping on the opportunity to be a part of this new world.
So if they are on board, how close are we to bringing the Metaverse into full reality?
What are the Metaverse’s potential effects on society as a whole, but specifically, the way we do business?
Mixed Reality And Virtual Conferences And Conventions
The pandemic catapulted society into a new era of digital innovation and created a significant need for advanced technologies that would allow us to continue our everyday business efforts from home.
Companies that depended on conferences and trade shows had to pivot, and fast.
The Metaverse offers significant opportunities for companies to meet through virtual reality, saving business and attendees money on travel, lodging, and other associated costs.
Employees and participants can put on VR glasses from the comfort of their homes and it’s as if they are there.
Bands and artists can host virtual concerts from anywhere in the world. The potential uses are nothing short of a revolution.
Targeting Millennials And Gen Z
Targeting millennials and Gen Z is of utmost importance to brands.
Digitally-native Gen Z has proven to be tricky to market to. They possess an intuitive understanding of technology unprecedented in previous generations.
They’re also more inundated than most other age groups.
According to some reports, Gen Z considers digital lives as important as physical ones. For some, there is little to no differentiation.
The virtual world and social media are not separate lives but further extensions of their more present, physical reality.
It also makes friendships around the globe more of a present reality and means exposure to brands they might not normally discover.
This boasts a two-fold impact on marketing and selling potential for brands – exposure is unlimited by physical constraints, and physical and digital goods become players of equal value.
Per Nike’s example, a virtual shoe is not of lessened value because it exists in the digital sphere – it holds the capability to compete (and won’t have to be cleaned with a toothbrush).
If a brand’s target audience is going digital, it’s no surprise that brands must pursue digital innovation to compete.
Now is the time for brands to see what possibilities the Metaverse can open up for them.
Early-stage adopters will only be rewarded in the long run.
A Deeper Level Of Customer Loyalty
The Metaverse doesn’t sleep. It exists in a 24/7 loop of information and interaction.
Marketers need to develop a real-time, boots-on-the-ground approach to customer loyalty to continue to succeed amidst such endless options for consumers.
Tapping into a deeper level of customer loyalty and relationship-driven marketing might sound like a no-brainer, but it’s a challenge for some.
The Metaverse is not as likely to replace your current marketing strategy as much as it will complement it.
Brands must stay true to who they are in a fully digital space. This I know from experience at AdRoll.
Our company’s platform deploys machine learning to help brands build loyalty in ecommerce.
In helping thousands of brands enhance customer loyalty, I can vouch that success in this arena does not come from technology alone, no matter how advanced – and the same principle applies in the Metaverse.
Once the Metaverse exists and functions in totality, winning over new customers will be more difficult than ever.
If your company has the bandwidth and resources, start focusing on creating an extremely loyal customer base that will follow you into the Metaverse as it grows and develops.
Is The Average Consumer Really Ready?
The Metaverse will push marketing and most of society deeper into digital innovation and immersion.
But are consumers ready? Early adopters might be excited to try, but what about those who are more reluctant?
It will simply take time for the technology to become more integrated with everyday life and society as a whole.
If you’re creating something that your target audience wants to be a part of, you’ll find success. Don’t join the Metaverse just to join it: Make sure you have something to offer.
Create a sense of community, and more reluctant participants will trust you enough to follow.
What To Expect From The Metaverse In 2022
In 2022, you can expect more hardware to come to everyday consumers. Apple has already invested in augmented reality, and their virtual reality headsets are coming later this year, with rumors of VR contact lenses circulating in recent weeks.
The creators of Pokémon Go are dabbling in augmented reality gear as well.
Brands like Burberry and Gucci already advertise and sell virtual goods using AR and VR. New hardware is set to release later this year.
Volumetric video is becoming more integrated into shopping experiences and some work-related events.
Buying virtual land in the Metaverse is on the rise, with some expecting to reap millions (if not billions) in revenue. To put it plainly, it isn’t just a trend – it’s here to stay.
Marketers should pay rapt attention to the evolution and progression of the Metaverse.
Those who are skeptical might miss out on a significant amount of digital innovation set to change the way society does business and functions as a whole.
More resources:
Featured Image: thinkhubstudio/Shutterstock
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SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still aren’t accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday | 12 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
Source | Day Of Week | Time To Post |
Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
Hootsuite | Monday and Tuesday | 1 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
Source | Day Of Week | Time To Post |
SocialPilot | Sunday | 2-4 p.m. EST |
HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
Hootsuite | Wednesday | 2 p.m. EST |
HubSpot | Saturday | 6-9 p.m. Local |
CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
Hootsuite | Thursday | 10 p.m. EST |
SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
Source | Day Of Week | Time To Post |
Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
HubSpot | Friday | 3-6 p.m. Local |
CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
Hootsuite | Monday | 4 p.m. EST |
CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
SEO
Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
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