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What Is Content Writing? 13 Tips for Creating Amazing Content

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What Is Content Writing? 13 Tips for Creating Amazing Content


At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted.

Needless to say, we know a thing or two about creating awesome content that your audience wants to consume.

In this post, we’ll cover 13 best practices you can apply to your own content writing. But first, some basics:

Content writing is the process of researching, planning, writing, editing, and publishing content for the web. It may be a blog post, video script, sales page—anything that gets published online.

Why is content writing important?

Content writing is important because content has the power to help you attract and retain customers.

This is called content marketing, and it’s why you’re reading about content writing on the Ahrefs blog. By educating you on the importance of and best practices for content writing, we hope to increase your awareness, interest, and demand for our product.

Best practices for content writing

Everyone has their own opinion on how to write the best content. The best practices I share below are merely the ones we’ve found to be true over the years and have helped us to thrive in our content creation efforts.

1. Use a template

You don’t have to start content writing from scratch. Most fall into a few types—listicles, how-to guides, reviews, and so on. Because of that, templates for them exist. You can use them as your foundation and fill in your research.

In fact, we’re using a template for this very post.

Infographic showing 4 sections: title, intro, list items, conclusion

How do you know which template to use?

It depends on your goal. But if you want your written content to stand the best chance of ranking high in Google and attracting organic traffic, choose one that aligns with what searchers are looking for.

For example, if you Google “content writing” (which you probably did), you’ll see that there are quite a few list posts ranking.

SERP overview results for keyword "content writing"

That’s why we went with this angle—because the top-ranking results are a good proxy for what searchers want to see and, as a result, what Google is most likely to rank.

2. Create a proven outline

While a template is enough to get you off the ground, you may not precisely know what you’re going to write about.

For example, we’d hit writers’ block pretty quickly if we tried to write this post from start to finish without fleshing out an outline.

Here’s what it looked like for this article:

Bullet points of key things article should cover

How did we figure out what points to include? Some of the points are our unique ideas, but we also took inspiration from the top-ranking pages.

More specifically, we looked for common themes and points among them to better understand the kinds of questions people wanted answers to and the kinds of advice they were looking for.

For example, using the free on-page report in Ahrefs’ SEO Toolbar, we can see a couple of common themes in the subheadings of top-ranking pages.

SEO Toolbar showing list of subheadings

You’ll notice as you read through this post that we included similar points.

3. Make it share-worthy

People share content for all kinds of reasons. Jonah Berger highlights a few in his bestselling book, “Contagious.” People share things because it:

  1. Makes them look good or helps back up their own point of view/narrative.
  2. Makes them feel some kind of emotion, e.g., anger, awe, happiness, etc.
  3. Is related to current events.
  4. Offers practical value or utility.
  5. Has already been shared by many others.
See also  A Detailed Guide to Writing Listicle Articles

Let’s focus our attention on #5.

Getting some initial shares is the key to setting this flywheel into motion, and one way to do that is to build “share triggers” into your content.

You can find “share triggers” by looking for common link reasons in a similar page’s backlink profile—as links are a form of sharing.

Here’s how:

  1. Go to Ahrefs’ Keywords Explorer
  2. Search for a topic you’re writing about
  3. Look at the SERP overview
  4. Find a similar article with lots of referring domains
  5. Click on the number in the Backlinks column
  6. Skim the Anchor and target URL column for commonalities
SERP overview for keyword "affiliate marketing"

For example, if we do this for Big Commerce’s post on affiliate marketing, we see quite a few people are linking because of mentioned stats (probably due to principal #1).

In "backlinks," Big Commerce's website appears a lot under "anchor and target URL" section

If you’re writing about the same topic, mentioning these or similar stats will likely boost shares.

4. Give your post a unique angle

More than 3.5 million blog posts are published every day. If you want to compete, you have to stand out. Differentiate yourself by tackling your chosen topic from a unique angle.

Here’s an example. Procrastination is not a new topic. Yet Tim Urban’s post on procrastination is one of the most popular on his site (or perhaps even the internet). Why? It’s because he tackled it from an angle that no one has seen before.

Rather than a self-help rant about the perils of procrastination, he decided to explain why it happens using cute illustrations: the Instant Gratification Monkey, Panic Monster, etc.

Drawing of inside of procrastinator's brain. Rational Decision-maker Man is "driving" the brain. Instant Gratification Monkey standing nearby

While there are no surefire ways to come up with “angles,” here are a few mental models you can consider:

  • Personal experience – Tried doing something before? Tell them about your experience and your lessons learned. We did that with our post on email outreach and SEO certifications.
  • Authority – Are you an expert in the field who can offer unique insights? Then don’t shy away from it. Alternatively, if you’re not an expert, can you interview one? We did that with our post on Google penalties.
  • Crowdsource – Get the opinions of a few experts, like what we did in our SEO job description post.
  • Data Give evidence and numbers behind popular claims in your niche. See our studies on reciprocal link building and blog post length.
  • Contrarian – What happens if you do the opposite of what others did?

5. Establish credibility

Don’t expect people to believe you right from the get-go. Tell them why they should believe you. Why you of all people?

  • Are you an expert in the industry? Do you have the credentials to prove it? Can people vouch for you?
  • Do you have data or evidence backing up your claims?
  • Have you done the thing you said before? Did you experience or try it?

As you can see, most of the questions relate to your angle. The angle you choose for your topic will help to establish the credibility you need. But don’t stop there. Tell them.

See also  Instagram To Show More Content From People You Don't Follow

Scroll back up to the introduction of this post. I told you we have tons of experience creating and publishing content—hundreds of them, in fact.

See what I did there? 😉

6. Show, don’t tell

Giving advice is easy. But don’t leave your audience in the lurch. Show them exactly what you mean and how it can be done. Always include examples of what you’re talking about.

For example (notice what I did there?), when we talk about creating SEO goals, we don’t just give you the framework. We provide three examples of different goals and how they look in the wild.

Excerpt of blog post about SEO goals

7. Craft a captivating headline

People won’t click on your post if the headline is dull and uninspiring.

You’ll need to craft irresistible headlines that capture people’s attention and make them want to learn more.

How? Use our three-step formula:

  1. Pick a format –The content format you choose (listicle, guide, review, etc.) will determine how your headline will look.
  2. Add a winning angle – If you’ve chosen your angle (from point #3), make sure to tell the potential reader about it.
  3. Make it human – Use adjectives or figures of speech similar to how you’d casually describe the article to your best friend.

Recommended reading: How to Write an Irresistible Headline in 3 Easy Steps

8. Kickstart your intro with the PAS formula

Headlines convince people to click. Intros convince people to read.

Use the Problem-Agitate-Solve (PAS) formula to create a compelling intro. We use this fairly regularly on our blog.

Infographic showing 3 sections: problem, agitate, solve

How does it work? You begin by describing the problem:

1st section, "problem," highlighted, and explanation of it provided

Then, you agitate the problem by digging deeper into their pain:

2nd section, "agitate," highlighted, and explanation of it provided

Finally, you show them the way by giving them a solution:

3rd section, "solve," highlighted, and explanation of it provided

9. Make your post easy to read with the ASMR formula

There’s nothing more daunting than a wall of text.

Very long paragraph

If your article looks like this, you’ll drive people away. Break it up.

Good content writing creates effortless reading. Use the ASMR formula to design your content for easier reading:

  • Annotate Include sidenotes, blockquotes, call-out boxes, and other elements.
  • Short sentences and paragraphs Use the Hemingway editor to find lengthy, complex sentences and shorten them.
  • Multimedia Use videos, images, GIFs, and tweet embeds to illustrate your points.
  • Read your content out loud Discover areas where your writing doesn’t flow smoothly.

10. Write how you talk

Web content writing is friendly and personal. It’s like talking to a friend. There’s no need to pepper big words or write as if you were publishing in Nature.

Your goal is to communicate, not impress people with your extensive vocabulary. So keep it casual and write like how you talk.

11. Get feedback on your writing

As the creator, you’re too close to your work. You won’t be able to spot your mistakes. That’s why a second person’s opinion can be invaluable.

In fact, at Ahrefs, every blog post and script we write is subjected to that scrutiny. We take turns to read each other’s drafts and offer feedback. We point out things like logical loopholes, choppy flow, unclear points, poorly phrased sentences, and so on.

See also  PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP via @sejournal, @martinibuster

We even let our readers know that each article is not the work of one person. Rather, it is the effort of many people working together to make it great.

Bio of Michal, featuring Joshua as contributor in top right-hand corner

Even if you’re working alone, you can get input from another person. It could be your spouse, your family, or even your co-workers. If need be, join writing communities.

Their input will make your work much better.

12. Answer questions people are asking

If people are searching for answers to their questions, that’s how you know those questions are good topics to write about.

The easiest way to find these questions is to use a free keyword research tool. Here’s how to do it:

  1. Go to Ahrefs’ free keyword generator tool
  2. Enter a broad topic related to your niche or website (e.g., coffee, tea)
  3. Toggle the Questions tab
List of keyword ideas for "coffee"

You’ll see a list of questions related to the topic you’ve entered. These questions are listed in the order of search volume, i.e., on average, how many times per month people search for your target keyword.

The higher the search volume, the more people are searching for it.

Look through the list and make a note of all the relevant questions you could potentially answer with a blog post.

Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs

13. Keep a commonplace book

How do you constantly come up with unique angles and ideas for your content?

The simple answer is that as a content writer, you should always be researching. Be it books, YouTube videos, articles, or podcasts, you should be consuming content and leveling up your knowledge in your field.

Then, store your newfound knowledge in a commonplace book.

What is a commonplace book?

According to Ryan Holiday, a commonplace book is:

… a central resource or depository for ideas, quotes, anecdotes, observations and information you come across during your life and didactic pursuits. The purpose of the book is to record and organize these gems for later use in your life, in your business, in your writing, speaking or whatever it is that you do. 

With this resource by your side, you don’t have to look for ideas when it’s time to write. Just pull them out from your commonplace book.

Personally, I keep my commonplace book on Notion. Here’s a glimpse into how it looks:

List of resources about marketing

This is my first port of call before I draft any of my blog posts.

Final thoughts

To write amazing content, you have to write.

But if you wait for inspiration to strike before putting pen to paper, you’ll never publish anything. Instead, I recommend committing to a content calendar. This is basically a schedule of when you want to publish new content and what content you want to publish.

Setting deadlines will keep you honest, prevent procrastination, and obligate you to publish.

As the famous playwright Somerset Maugham once said:

I write only when inspiration strikes. Fortunately, it strikes every morning at nine o’clock sharp. 

Did I miss out on any important content writing tips? Let me know on Twitter.





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Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs

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Searchmetrics' CMO Talks Enterprise Volatility, SEO Careers & CWVs


Are there upsides to the volatility inherent to SEO with all of its Google updates, changing consumer behaviors, and constantly evolving technology?

And just how important are Core Web Vitals, anyway?

I had a chance to catch up with Lillian Haase, CMO at Searchmetrics, recently to get her take on a few enterprise SEO hot topics and advice for beginners in SEO looking to grow into leadership roles.

If you’re in the market for employment with a leading search data, software, and consulting solution, you’ll want to check out her tips as to what Searchmetrics looks for in new hires, as well.

1. Core Web Vitals (CWV) has been a hot topic this past year.

What do enterprise marketers need to know about CWVs now that the dust has settled?

Lillian Haase: “For marketers in any business, focusing on reducing friction for users when they arrive at your website is the name of the game — with or without CWVs.

Before the official announcement that CWV’s page speed signals would become ranking factors, fast-loading and easy-to-navigate websites saw better results in the search engines. The CWV rollout just made it official.

I will say, too, that the dust has only settled in terms of Google talking about CWV.

The work for many brands is still colossal.

Our team sees many large companies still experiencing major problems with site speed and shifting layouts. Until domains can fix those issues, they’ll struggle to excel in competitive SERPs.

Having a decent CWV will be the price for entry onto the playing field.

If your CWV is far worse than your competitors, you’ll struggle for rankings – but CWV goes beyond SEO. The gains are much more concrete when it comes to revenue and conversions.”

Related: Analyzing 2 Million URLs: What We Learned About Core Web Vitals

2. We’ve seen you write before on volatility as an opportunity in SEO.

Can you share a few ways these volatile times may translate to opportunities for enterprise SEO?

See also  A Detailed Guide to Writing Listicle Articles

Lillian Haase: “At the start of the pandemic, we had major shifts going on in marketing. This necessitated a pivoting of methods to adapt to a new, uncertain environment.

When it came to SEO, we had clients with unprecedented traffic drops and increases. The world had changed and so had their web traffic.

My advice remains the same as then.

When you’ve experienced a sudden drop in traffic, analysis of where the drop occurred is the first step towards recovery – but it’s not the last.

It’s crucial to understand why it happened.

Was it a change made to your website?

A Google algorithm update?

A loss of keyword rankings for a specific page or group of pages — or something else?

Take steps to improve, or reverse an earlier change, depending on what you find.

The opposite happens, too, and you may experience a sudden influx of traffic and better rankings.

While celebrating is certainly not to be neglected (after all, teams work for years to see increases in traffic, so be sure to enjoy it when it happens!), it’s still important to ensure it’s the right kind of traffic, and that visitors are engaging with your web content.

Look at ways you can optimize your top-traffic pages to keep visitors engaged and moving through your website. Take advantage of that extra traffic with conversion rate optimization.

In addition, update your keyword research around topics that are ranking well to determine if you missed anything.

There might be something new uncovered through research that you haven’t optimized for.

Cover all your bases and see how much more extra traffic you can get on top of those already good results. Good can always get better.”

See also  10 Survival Tips to Keep You Alive in The Anacrusis (Game Preview)

3. What do you think is the most underrated optimization or tactic in enterprise SEO today?

Lillian Haase: “The basics, such as optimized headers and user experience, are still the same.

But the bar for great content and high-performing websites is much higher.

Your content needs to be heads and shoulders above the rest.

For example, the Google Product Reviews Update impacted many affiliate sites.

With these and other Google Updates, the days where you could write basic copy about a product and hoping to rank are gone.

Now, you make your expertise on the topic very clear by providing a truly informed opinion about the product’s performance.”

Related: 3 Ways SEO Has Changed This Year & What It Means for You with Jordan Koene

4. What advice or recommendations do you have for junior SEO professionals who might aspire to a leadership role?

“My advice would be to learn to tell the story of SEO’s impact on the business in terms of revenue.

In other words, if you can communicate the value of organic traffic framed in business terms, you will be heard by leaders in other teams who do not understand the ins and outs of SEO.

They’re looking for the value (often, in financial terms) the channel is bringing the company.

One of the most difficult things I see SEOs struggle with is that they go into unnecessary detail about search engines.

As SEOs, we’re so interested in the many moving pieces of the work, and we get overly excited with the minutiae.

But if no one understands what we’re talking about or they think it’s boring, the message is lost.

See also  Tips and tools to combine content marketing and PPC

Try to focus on business results in your presentations, reports, and in meetings with your superiors, instead.

In most organizations, organic search is undervalued when compared with other channels such as paid search.

If you can find a way to elevate the conversation to business metrics and stay out of the technical details, you’re well on your way towards future opportunities in SEO leadership.

If you can also consistently increase organic traffic, leads, and sales for your organization, you’re also setting yourself up for success.”

5. What does it take to succeed in a role at Searchmetrics?

And are you currently looking for any specific types of talent?

Lillian Haase: “We’re growing our services teams globally, so thanks for asking this and giving me a chance to share a little more.

While we have a variety of roles open, we’re actively recruiting SEO consultants and account executives.

One of the benefits of working for a company of our size is having the opportunity to have your voice heard.

We understand the next great idea can come from anyone at any level.

Successful team members adopt the mindset of builders and innovators and seek out opportunities for growth. Then they present those opportunities with a clear focus on the bottom line.

In general, we look for people that are not just looking to “do the job.”

Yes, we want people skilled in a particular area. However, we want people that are looking to push the envelope by asking, “How can we be better in our function?”

When it comes to culture, we’re looking for a culture add, not a fit.

We understand having a true diverse Searchmetrics family not only includes diversity in gender and ethnic background but also experience and thought.”

More resources:


Featured Image: Courtesy of Searchmetrics





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What To Focus On This Year

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What To Focus On This Year


As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.

It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world.

Some sites receive the gift of better rankings before the New Year.

Others are cleaning the coal dust out of their stockings, running frantic analyses on why they were put on the naughty list.

Holiday core algorithm updates from Google are nothing new to veteran search engine marketers.

And I don’t know who needs to hear this, but next year the update will be there after Christmas.

Don’t feel guilty about taking a few days off.

Take some time to think about how you can be even better in the New Year.

That’s what I did.

Below is my list of SEO resolutions for the New Year.

1. Remember To Have Empathy

In my experience, most search engine marketers are very “left-brained.”

Sure, there’s a ton of creativity in the search engine marketing world – but most search engine marketers would rather figure out why a piece of code isn’t loading as fast as it should versus trying to understand the intricacies of a searcher’s mind.

Don’t get me wrong, the technical aspects of SEO and paid search are essential – and without technical savvy, what we do doesn’t work.

But technical fixes are not enough to show continued improvement in your search engine marketing results.

I believe that the best tool any marketer can have is empathy, the ability to understand the feelings of others.

If we as marketers can understand the feelings, motivations, intent, and actions of search engine users, we can create webpages and content that not only provides value to visitors but also increases our site’s bottom line.

See also  Instagram To Show More Content From People You Don't Follow

I have always prided myself on my ability to empathize with searchers.

But with every core algorithm update or IT person screwing up a site, I find it very easy to put my empathetic impulses on the back burner to chase technical fixes.

Those technical fixes are for Google, not the searchers.

I need to remember to spend as much – or more – time understanding those who make a query as I do looking at ways to improve a site’s performance.

The dividends that come from empathetic marketing practices are usually greater than those gleaned from technical fixes.

All of us in search would be wise to remember this.

2. Automate All The Things

In the last few years, many prominent SEO professionals have touted the advantages of using the Python programming language to automate rote search engine optimization tasks.

Python, in the hands of a competent programmer, is a powerful tool that can cut the amount of time required for search engine optimization significantly.

Python can help you scrape data to come up with content ideas, analyze common on-page SEO issues, track and analyze issues in your backlink profile and much more.

Those interested in some of the possibilities with Python should read this article: How To Use Python To Analyze SEO Data: A Reference Guide.

As I’ve stated in the past, by definition I am not a coder.

However, I’ve been around code for so long I know what to look for when I’m analyzing how the code will react with the search engines.

For those like me, I encourage you to dig in and learn the basics of the Python language.

No one is going to care if you master the intricacies of the code.

See also  How I Ranked For 636,363 Keywords Using This Simple Hack

In fact, I would argue that spending too much learning the language is a waste of time.

For me, the end goal of learning about any new technology is to learn its full capabilities and limitations.

If you understand what a piece of software can do, you can then plan what you need and either figure out how to program just what you need or hire someone to program it for you.

It’s almost impossible to hire someone to automate your SEO tactics if you don’t understand how Python (or any other software) can help you achieve your goal.

My goal in 2022 is to learn everything python can do.

If you are a freelance python developer, feel free to hit me up around May, as I suspect I’ll have some projects by then.

3. Get Your Tracking Right

The introduction of Google Analytics 4 has thrown a wrench in a lot of sites’ tracking codes.

Many went from somewhat high confidence that their analytics data was correct to uncertainty.

When you don’t trust your analytics numbers, you can’t make proper decisions.

You can’t plan properly.

We often have prospects that show up with poorly executed tracking.

This has become so much of an issue that we recently implemented a policy where we don’t move on to any other work until the tracking is set up.

And it needs to be set up so everyone in your organization trusts the data.

If you increase traffic by 140% but the boss doesn’t believe the numbers are accurate, no one will get credit. There is a good chance that the tactics used to achieve the increased traffic won’t be approved again in the future.

Why would anyone approve activity that, based upon their worldview, isn’t effective?

See also  A Full Year Blueprint (+Template) [Ebook]

On the other hand, if traffic falls and no one trusts the data, it will be almost impossible to accurately diagnose what is causing the traffic decrease – at least in a way where the whole team is on board with the diagnosis and action items to fix the issues.

4. Embrace The Grind

Good SEO is a grind.

In many cases, we are implementing tactics and must wait several weeks before we know if our efforts worked or not.

We’re a lot like farmers – planting our seeds in the code of our sites, watering and caring for the code while knowing that storms from Google or drought from lack of consumer interest may mean a disastrous harvest.

Successful SEO pros embrace the daily grind.

We work on content to bolster our authority.

We check the code daily to make sure nothing is broken.

And when Google announces an upcoming update, the net looks like a town that just heard a storm is coming – SEO professionals work to batten down the hatches, even if we aren’t exactly sure what to do to prepare for the storm.

All-in-all, SEO becomes a list of daily chores.

Those SEO pros that embrace this daily grind are successful.

Those that look for magic bullets and quick fixes end up chasing their tail.

Embrace the grind.

It’s how you show long-term, sustainable SEO success.

In Conclusion

If you’ve read this far, I’d love to hear your search engine marketing resolution.

Feel free to post your SEO New Year’s resolution on Twitter using the hashtag #seo2022.

I am looking forward to reading all the new year’s resolution inspiration I’m sure the readers of Search Engine Journal can provide.

More Resources:


Featured image: LanaSweet/Shutterstock





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Should You Disavow Links From Spammy Yet High Authority Sites?

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Should You Disavow Links From Spammy Yet High Authority Sites?


Today’s Ask an SEO question comes from David in Craughwell, Ireland, who asks:

“When checking my and my competitor backlink profiles, I come across many links from firebaseapp.com and web.app domains.

These domains have high DA but the pages are very often spammy and low quality. It is my instinct to disavow these links but due to the high DA I am unsure how to proceed.

Do you have any advice, please, for when an SEO encounters awful links from high DA domains?”

Hi David,

Great question! The first thing to think about is that Domain Authority (DA) does not come from Google and is not a credible metric.

How Does Domain Authority Factor Into Your Link Disavowal Strategy?

DA is a calculation devised by a popular SEO tool and used by that tool only (not Google) to evaluate a website.

If you trust that tool, then you can use the metric as a way to begin looking at a domain or a specific webpage and whether a backlink may have some value.

But I personally wouldn’t let a high DA sway me in one direction or another. There are a ton of high authority domains you likely don’t want a backlink from.

Porn sites and gambling sites may have a ton of domain authority and content that gets a lot of engagement, but that doesn’t mean a backlink could be good for you (unless you’re in those niches).

I found links to a fashion site I work on from porn sites with high DA in their cosplay section and we disavowed because we don’t want the association, even though the link was natural and benefited the end user.

See also  Tips and tools to combine content marketing and PPC

So What Should We Be Looking At?

The more important thing to look at is how Google will see that link.

Ask yourself why that site is linking to you – does your company sells something relevant to the topic of the website, the topic of the category, or the content within the page?

If you sell something unrelated like plumbing supplies or service alarm systems, Google will probably question why you have links from this site.

They will either ignore the link or potentially devalue your site as it may appear you’re building spammy links.

If this high DA site or series of sites has a ton of outbound links, there is a reasonable chance Google knows it is part of a farm and will likely ignore the link on its own.

If you’re worried about these links, you can always add them to your disavow sheet if it makes you feel more comfortable. Disavowing only takes a second and having peace of mind can last a long time.

That’s why I still do it for my clients.

For your app-specific questions: If you’re seeing this as an attack on your website, or it is a developer who is a fan of your brand and decided to link to you from all their apps or sites, you can leave it alone.

It’s likely they’re linking to all of your competitors, too, or your website is contextually relevant to the topic of the website.

If you do decide to trust a tool’s metric (all of them have their own) then I would pull a report of the specific URL linking to you (not the base domain) and look to see what the score is for that page.

See also  A Full Year Blueprint (+Template) [Ebook]

If the score is good and the content makes sense, I would keep the link. If it is clearly spam and not topically relevant I would consider disavowing the page or the entire domain to save time.

You can go a step further and pull similar reports for your top three competitors in Google search to see if they have similar backlinks. If they do then you may be in the clear as everyone in your space has the same issues.

In this situation focus on things in your control like on-page SEO with your content, page structure, schema, internal links, speed, and UX.

Do You Really Need To Worry About Disavowing Links?

Google has gotten a lot better about detecting good and quality backlinks while ignoring spammy backlinks, including high DA sites.

If the links are clearly not natural and only pointing at your site, go for the disavow and do domain-wide.

Again, peace of mind is something that can have a positive impact on your business and your personal life, so taking a couple of seconds to add the URL to your disavow file and upload is absolutely worth it – but only if you are sure it is a spammy link and from an irrelevant site/page/source.

I hope this answers your question and thank you for asking it.

These subjective questions are always more fun to tackle – you made my day!  =0)

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Editor’s note: Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!


Featured image: fatmawati achmad zaenuri/Shutterstock





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