Connect with us


10 Proven Ways to Beat Writer’s Block



10 proven ways to beat writers block

I’m a big proponent of content marketing, not just for the sake of SEO, but more so as a way to start conversations, and to share knowledge. Most people I meet love this – right up until the moment they sit down and start typing.

It’s at this point they realize that their minds have gone blank and they don’t know where to start.

Writer’s block can be a real struggle, especially when you aren’t used to creating content on a regular basis. To help you get past this all-to-common obstacle, in this post, I’ll explore some easy and proven ways to help you get over that initial stumbling block, and get on with creating great, insightful, valuable content.

1. Keep Ideas and Topics in a Notebook

It’s never easy to come up with a topic or theme when you need one most, and we all have times when we feel more or less creative.

Realizing this, it’s a good idea to keep a list of topics or subjects you’d like to address on your blog and in the future. Get into the habit of carrying around a small notebook, and recording your ideas when they come to mind. Then it will be there, ready to use, when it’s time to create your new content.

2. Look at the Calendar

Sometimes the inspiration you need is right in front of you. What would you want your customers or readers to know during the holidays, at the start of a new year, or during the slow summer months (as examples)?

Are there certain times in your business or industry when distinct economic or regulatory issues come up again and again?

Any of these can make for great content topics. If the timing affects you as well, you’ll likely have some first-hand insights to share.

3. Listen to Your Clients, Customers, or Partners

You don’t have to be creative to be a fantastic writer or content marketer. Instead, you just have to keep your ear to the ground and see what the people around you are talking about.

As a rule of thumb, if you’re hearing about something more than once or twice a week, then it’s probably worth addressing in a content piece. You might be amazed at the level of viewership and engagement you can achieve just by hitting on current topics.

4. Highlight a Recent Victory (or Defeat)

Experience is a great teacher. If something has gone really well for you or one of your clients, why not highlight it in your content? You might be able to show off a new feature or idea, for example, while providing a simplified case study that others can learn from.

Conversely, if you’ve had a big setback, you can share what went wrong, what was learned, and how you’ll do things differently in the future. That’s a level of honesty that most marketers never achieve.

What’s more, it can show customers that you’re honest while giving you an opportunity to examine your own business practices.

5. Look for What’s Changing

If things are changing all around you, or your industry is going through major transitions, those are themes you might want to address again and again in your content.

Doing so will show your customers and clients that you’re paying attention, and perhaps even leading. It also helps to prepare them for shifts that might arrive in the near future.

The better you get at looking forward, the more of an authority you’ll become to be to the people you inform.

6. Focus on Themes in Your Content

One small detail that separates the best blogs or social feeds from the rest is that they are consistently on-topic.

While some marketers meander from one idea or inspiration to the next, those who are more committed are able to establish which subjects they’re true experts on, and which ones excite their readers.

By having certain themes you return to, you make it easier to stay on track and create new content, and you make it easier for potential customers or clients to grasp your line of thinking.

7. Talk About Things Your Competition Won’t

There are a lot of things that your competitors probably won’t talk about. Maybe they prefer not to highlight differences in price and service, or perhaps they shy away from explaining the fine print that’s common in your industry. If that’s the case, you certainly don’t have to follow their lead.

Do what they won’t. It’s a chance to be completely transparent. It might feel uncomfortable at first, but once people realize that you’re willing to tell them literally all they need to know – the good and the bad – you’ll begin to stand out.

This can be a great way to make your content more authentic and valuable, and to break through writer’s block.

8. Put Yourself in Your Reader’s Shoes

We have all of our clients create detailed buyer and influencer personas. In creating these, we want them to think about who it is they most need to appeal to with their content.

If you’ve followed through with that exercise, then imagine your ideal customer is sitting right in front of you.

What would you really want that person to know right now? What piece of information or insight could be helpful to them in their journey to find solutions?

Answer those questions and you’ll have the basis for many different pieces of content.

9. Make Writing a Habit

Writing is exponentially easier when you make it a habit.

For one thing, your brain is like a muscle that gets better with repeated use. The more you put your writing skills into action, the sharper they become. Additionally, when you develop a writing habit, you’ll be able to break huge content creation projects down into small, achievable parts.

This, in itself, will make the job of writing posts seem ten times easier.

10. The Reality of Writer’s Block

When you get down to it, struggling with writer’s block is usually more about inspiration than it is information. By that, I mean that we fight it because we feel tired, burnt out, or unenthusiastic about the topics in front of us, not because we simply don’t know what to write.

Let’s flip that script. Is something making you mad or exciting the heck out of you? Write about then, in the moment, or simply jot it out any way you can. By capturing that emotion while it’s raw, you have something very powerful in your toolkit.

Once you understand that distinction, it gets easier to find a better way forward – instead of simply looking for words to put on a page or screen, you can search for the ideas that mean something to you and the real-life people you want to reach.

Bonus tip: Don’t worry about being perfect. Draft it out and ask someone else to be the editor. Copyeditors exist for a reason. They can take our scribbles and turn them into coherent messaging. As I look back, only about 5% of my written work has been done without running it past an editor.

It’s just smart – plus, they’re more likely than us to spot the typos.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


US YouTuber who staged plane crash jailed for six months



Trevor Jacob staged a dramatic plane crash that saw him bail out high over Southern California in a bid to garner viewers

Trevor Jacob staged a dramatic plane crash that saw him bail out high over Southern California in a bid to garner viewers – Copyright AFP/File Lionel BONAVENTURE


A daredevil YouTuber who deliberately crashed his plane to boost the number of viewers on his channel and then lied about it to investigators has been jailed for six months after reaching a plea deal, US authorities said Monday.

In a video of the event entitled “I crashed my airplane,” Trevor Jacob appears to experience engine trouble while flying over southern California in November 2021.

The dramatic footage, viewed millions of times on YouTube, shows Jacob, now 30, ejecting from the single-engine plane — selfie stick in hand — and parachuting into the dense vegetation of Los Padres National Forest.

Cameras placed all over the aircraft show its out-of-control descent into the forest, and its eventual crash landing.

Jacob, a former Olympic snowboarder, films himself hiking to the wreckage where he appears dismayed to discover the water he packed has disappeared.

He does, however, have the presence of mind to recover the footage from cameras.

He then documents an apparently arduous trek through undergrowth to reach safety.

In the weeks after the incident, investigators from the National Transportation Safety Board and the Federal Aviation Administration (FAA) launched a probe into the crash, and Jacob was ordered to preserve the wreckage.

The YouTuber told officials he did not know where the plane had gone down.

“In fact, on December 10, 2021, Jacob and a friend flew by helicopter to the wreckage site,” the US District Attorney’s Office for the Central District of California said Monday.

“There, Jacob used straps to secure the wreckage, which the helicopter lifted and carried to Rancho Sisquoc in Santa Barbara County, where it was loaded onto a trailer attached to Jacob’s pickup truck.”

The remains of the single engine plane were cut into small pieces and dumped in trash bins in and around Lompoc City Airport, in a bid to hide evidence of the crash.

The FAA, the body that regulates flying in the United States, yanked Jacob’s pilot’s license in April 2022.

When investigators closed in, Jacob cut a deal and agreed to plead guilty to one count of destruction and concealment with the intent to obstruct a federal investigation.

“Jacob lied to federal investigators when he submitted an aircraft accident incident report that falsely indicated that the aircraft experienced a full loss of power,” the US District Attorney’s Office said in a statement.

“[Jacob] most likely committed this offense to generate social media and news coverage for himself and to obtain financial gain,” federal prosecutors said.

“Nevertheless, this type of ‘daredevil’ conduct cannot be tolerated.”

Jacob’s original video, along with several others he posted after the escapade, have now been removed from YouTube, but a copy can be seen here:

Pilots and aviation experts have been immensely critical of Jacob in the almost two years since the video was initially published.

Many noted that Jacob had failed to take even elementary steps to restart his plane’s apparently troubled engine.

Others pointed out that he could easily have safely glided the plane to a landing spot, and that wearing a parachute while flying a small aircraft was highly unusual.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Snap On How It Empowered Women’s With AR Storytellling



Snap On How It Empowered Women’s With AR Storytellling

Snapchat has won the AR/VR category at The Drum Awards for Creativity. Here is the award-winning case study.

In France, like many western countries, public space lacks monuments honouring women. What about empowering Women’s Legacy through Augmented Reality? As a storytelling company, Snap knows that stories have the power to change hearts, minds, and behaviors. Stories create empathy, which can inspire behavior change across Snap and the broader industry. And although our industry is data-driven, we understand numbers are not a substitute for lived experience. The differing lived experience of underrepresented groups can reduce feelings of belonging, which in turn reduces opportunity to realize potential. Snap’s goal in inspiring empathy is to create a shared culture of belonging for all.

To celebrate International Women’s Day, March 8, 2023, Snap’s AR Studio has been honouring 8 emblematic women in 8 major French cities (Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes) through a unique augmented reality experience: “March 8, 8 women”. “March 8, 8 women” has been a unique opportunity to demonstrate Augmented Reality’s impact in supporting Great National Cause (French president Emmanuel Macron has declared Equity a priority for 2023), while showcasing Snap’s creative and technologic leadership in AR.

While as many women as men have marked the course of history, the vast majority of sculptures in the urban space in France (squares, gardens and streets) honour male characters. Snap’s AR Studio has thus imagined augmented reality statues of women who have left their mark on history in the fields of politics, arts and letters or resistance. These augmented reality statues are installed next to the physical statues of their male counterparts – hence creating a silent dialogue between two historical figures, a male & a female, a physical & a virtual, both having lived in the same era, walked similar fields, achieved close successes.

Each of these 8 virtual statues honours the achievements of the following 8 great women in history and helps to commemorate their contributions to French society:

Simone Veil: Champion of women’s rights, emblem of the 1975 law that legalized abortion, and the first female president of the European Parliament. Her augmented reality statue will be positioned next to the physical one of General Charles de Gaulle on the Champs-Elysées roundabout in Paris.

Simone de Beauvoir: An acclaimed writer and philosopher of the existentialist movement. As an anti-conformist, she advocated for the emancipation of women in her writings, such as her 1949 book The Second Sex, and became one of the pioneers of French feminism in the 20th century. Her augmented reality statue will be placed next to the physical one of 20th century poet and writer Antoine de Saint-Exupéry, at Place Bellecour in Lyon.

Elisabeth Vigée Le Brun: Admitted to the Royal Academy of Painting and Sculpture in 1783 and the official painter to Marie Antoinette, she achieved critical and popular success in the artistic world despite the many obstacles facing female artists of her time. Her augmented reality statue will be placed next to the physical one of 18th century artist Pierre Puget, in the Parc Borély in Marseille.

Françoise de Graffigny: One of the most emblematic female figures of 18th century French literature, best known for her philosophical essay Letters from a Peruvian Woman published in 1747. Her augmented reality statue will be positioned next to the physical one of renown philosopher Montesquieu, at Place des Quinconces in Bordeaux.

Manon Tardon: Figure of the French Resistance and Free France, she was present on May 8, 1945, in Berlin when the surrender of Nazi Germany was signed. Her augmented reality statue will be positioned next to the physical one of World War 2 hero Philippe Leclerc de Hauteclocque, at Square Amiral Halgan in Nantes.

Josephine Baker: An American-born singer, actress, feminist, showgirl, and French resistance fighter, Josephine Baker was a spy for the Free French Forces, an emblem of the Paris of the Roaring Twenties, and an influential figure in the fight against racial segregation. Her augmented reality statue will be placed next to the physical one of resistant fighter Jean Moulin, at Gare Centrale in Metz.

Olympe de Gouges: Principal author of the Declaration of the Rights of Woman and the Citizen published in 1791, she is considered one of the French pioneers of feminism. Her augmented reality statue will be positioned next to the physical one of French Revolution leader Jean-Baptiste Kléber, at Place Kléber in Strasbourg.

Hubertine Auclert: Journalist, feminist activist, and founder of the society Le droit des femmes in 1876, she advocated for women’s economic independence, the right to education, and equality in marriage and divorce. Her augmented reality statue will be positioned next to the physical one of early 20th-century activist Léon Trulin, at Place du Théâtre (not far from the Lille Opera).

“Through this innovative experience installed in 8 cities in France, we want to pay tribute to 8 women who have changed French history and society through their actions, their writings, or their positions. Thanks to Snap’s augmented reality technologies, we were able to celebrate those 8 women by building their statues in the public space by placing them alongside statues of men. By establishing a silent dialogue between these historical figures, our wish is to raise public awareness of the fight for women’s rights.” — Donatien Bozon, AR Studio Director.

To design this outstanding augmented reality experience, AR Studio Paris teamed up with French Women’s Rights advocate and influencer Aude Gogny-Goubert, drew inspiration from academic essays (Women & cities, Presses universitaires François-Rabelais, 2004), and requested the patronage of SnapWomen EMEA, a Snap’s Employee Representative Group supporting Equity. An all-female panel vetted the 8 female historical figures (and their male counterpart), from more than twenty curated candidates.

It took AR Studio Paris and its partners a total of 3 months, from ideation to launch, to create true virtual monument as close to physical ones as possible. 3D artists and producers scrutinized the physical statues in order to develop a virtual counterpart replicating sculpting techniques and materials. AR engineers exploited Snap Inc. proprietary technologies (Location AR, Environment mapping, Surface Tracking…) to bring this augmented reality experience to life.

The AR experience “March 8, 8 Women” has been available since March 8, 2023, sharing, with Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes citizen and visitors, 8 permanent virtual monument exclusively available on Snapchat… thus building momentum to advocate Equity across France.

Snap believes that augmented reality—digital content overlaid over the real world—represents the next major shift in computing. Like ephemeral messaging and vertical video, Snap also pioneered augmented reality. Today Snap is leading in AR, from a technology, scale, and creator perspective. Snap’s vision for AR is rooted in innovation and stems from our desire to solve problems for our community in a creative way through human-centric design, and the desire to create a more positive reality rather than escape the problems our society faces. As it turns out, Snapchatters love the world around them and the friends and family they share it with, so why not use technology to enhance it for the better?

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]



An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

While AI and large language models (LLMs) become more commonplace, it’s worth considering the amount of computational power, and data storage, that these systems require to operate. 

Demand for high-grade GPUs, for example, is still exceeding demand, as more tech companies and investors look to muscle in, while the big players continue to build on their data center capacity, in order to beat smaller systems out of the market.

That, inevitably, means that control over many of these new processes will eventually fall to those with the most money, and even if you have concerns about next-level computational power being governed by CEOs and corporations, there’s not a heap that you can do about it, as they need an established holding to even get in.

Well, unless a government steps in and seeks to build its own infrastructure in order to facilitate AI development, though that seems unlikely.

And it’s not just AI, with crypto processes, complex analysis, and advanced scientific discovery now largely reliant on a few key providers that have available capacity.

It’s a concern, but essentially, you can expect to see a lot more investment in big data centers and processing facilities over the coming years.

This new overview from Visual Capitalist (for Hive Digital) provides some additional context. Here, the VC team have broken down the current data center landscape, and what we’re going to need to facilitate next-level AI, VR, the metaverse, and more.

It’s an eye-opening summary. You can check out Visual Capitalists’ full overview here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading