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Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

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Social media has given everybody a voice, and increasingly, people are using that to share their opinions about everything – from politics, to TV shows, to the latest sports event. And most notably, in a marketing context, they’re also sharing insights into their varying brand experiences, both positive and negative.

No doubt you’ve seen plenty of brand complaints and criticisms via tweet and post – but what are people most likely to take to social to complain about, and on which platforms are they more likely to do it?

That’s the focus of this new study conducted by the team from WhoIsHostingThis?. They recently surveyed more than 1,000 people to glean more insight into their experiences in voicing complaints via online platforms. 

Among their key findings:

  • People most often turn to Facebook when complaining about companies, followed by Twitter and Reddit 
  • Compared to Facebook, Twitter users have a higher likelihood of receiving same-day responses from a customer service representative or business owner 
  • 2 in 5 respondents who vented negatively about a brand online were eventually blocked by the company on social media

You can check out the full results in the below infographic – important info to note for social media marketers looking to better understand brand perception (both their own and their competitors).

Listing of results from online complaints survey

Socialmediatoday.com

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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