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3 Ways to Boost the Performance of Your Facebook Ads

Published

4 years ago

July 23, 2020

3 ways to boost the performance of your facebook ads

When you consider the rapid adaptation of technology over time, you would expect that another social media platform would have risen up and taken the mantle in recent years, but Facebook, the looming giant in the space, has remained the most stable and powerful, seeing off all challengers thus far.

According to Sprout Social’s ‘2020 critical social media stats’, 89% of marketers now use Facebook as their primary ad platform, while 83% of consumers regularly log into the app. The alignment here makes sense, businesses will go wherever the audience is, and no platform has a larger audience right now.

But reach and resonance are not connected – just because you can reach more people on Facebook, that doesn’t mean you’re going to be able to make them stop as they scroll by and tap of click on your ad. For that, you need to establish effective targeting, you need to understand your audience and what they’re looking for, and you need to align your ad presentation with their preferences.

That takes work – but if you’re looking for some key tips in improving the performance of your Facebook ads, check out these pointers and tools.

1. Build Effective Retargeting Campaigns on Facebook

Reaching out to old customers, or those who’ve almost become your customers (i.e. expressed interest in your brand but never converted), is one of the most effective ways to boost your Facebook campaign performance.

Both Facebook and Google enable you to optimize your campaign performance based on specific interactions (i.e. events) which occur on your site. Event tracking requires some basic coding knowledge, as you need to insert relevant code parameters on your site.

Oribi is an easy to use analytics tool that makes event tracking and implemention easy. Basically, Oribi will export your designated event data into Facebook automatically for you to then use in optimizing your campaigns.

It can be an extremely useful tool for small business owners and startups that can’t afford to buy conversion optimization services, or have limited knowledge of event tracking and coding.

Moreover, by seeing which customers are converting, and where they’re coming from, you’ll find it much easier to customize your campaigns, and get better results. I saw a boost in my engagement right away, without having to rely on more complex and expensive analytics platforms.

2. Start Excluding

Everyone who’s conducted even a starter campaign on Facebook would be aware of the exclusion and focus options in Facebook’s ad targeting tools. I was surprised to find through my own research that many people – even more advanced users who’ve been using Facebook ads for years – are not using them.

In a way, I understand the impulse to include as much of your target demographic as possible – after all, just having that audience in mind has already created a bubble to build on. Why would you need another one?

But social media ads are different than other media options. The more your audience sees them, in many cases, the less likely they are to follow the links.

Why is that? Because social media is a place to scroll and respond in the moment. Because we often buy or click on a whim, much more than if they were discovering a product from a storefront or dedicated search. This is obviously not the case on sites like Pinterest, where building lasting boards is the point, but Facebook is somewhere you go to react and share, not to curate.

This applies to Facebook ad exclusions, because you can use them to avoid over-exposure to people who, for example, have already purchased your product, or have been in direct contact with your brand. So if someone were to like your page, they can get updates there rather than be bombarded with ads every time they log in.

Here’s a detailed guide on how to exclude audiences on Facebook, and who you may want to prevent from seeing your ads.

3. Get Your Customers Involved

Testimonials in ads are nice, but they fail to catch anywhere near the power of direct user to user engagement.

You can customize your calls to action to reflect the platform by asking customers to review the product directly on the thread where they discovered it.

Not too long ago, I ordered a semi-permanent hair dye from a Facebook ad. I received a message from a customer service rep in Messenger shortly after, asking if I would be willing to provide photos of my hair, and a short review in a linked ad. In exchange, they would send me a free bottle of the same or any other color of my choice.

I really liked this approach. First of all, it’s a great way of facilitating word of mouth, and instilling trust by adding authenticity to a testimonial. Second, it works well with the product – it’s a hair dye that needs to be refreshed within a couple of weeks, and it gave me the option of either opting for the same color, or trying another one. This also helped to build a relationship with me, as a customer, as it gave me the opportunity to become more reliant on the product.

But what impressed me most about this approach was the eventual results. I accepted their offer, and took two photos of the finished product once I had received it. I wrote a couple of sentences about how my hair felt and how easy it was to use. A week later, I had my free bottle in hand, virtually guaranteeing that I’ll use it again. My testimonial got more than thousand likes, and generated a lot of engagement, with both me and the brand itself, where they were able to answer questions, and plenty of people said they had just bought their own, were about to, or were tagging others who would also be interested.

Proof of concept, right there on the page.

As noted, utilizing advanced targeting, and understanding your audience, is key to maximizing your Facebook ads approach. Yes, you can reach millions of people on the platform, but no one will case if your ad is too generic, your audience is too broad, and/or they can’t relate to the advertised product.

These tips will help you address all of these key issues.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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