NEWS
Twitter Q2 misses on sales of $683M, loss per share of $0.16 as COVID-19 takes its toll
On the back of a major security breach last week that saw a bitcoin scam ripple through some of the highest profile accounts on Twitter, the company today reported Q2 earnings that point to the ongoing struggle for ad-based social platforms to weather the pandemic storm while (ironically) handling record levels of traffic and the many growing pains that come with that.
Revenues came in at $683 million with a loss per share (GAAP) of $0.01, with both figures down on the same quarter a year ago, compared to analysts’ expectations, and on Twitter’s own guidance. Meanwhile mDAUs — Twitter’s own audience metric denoting monetizeable daily active users — reached a high of 186 million for the quarter.
Analyst consensus was for $700 million in sales, while Twitter expected a 27% higher figure. Adjusted EPS, meanwhile, was negative $0.16 (non-adjusted was negative $1.56), while analysts expected negative $0.01. For some context, in the same quarter a year ago Twitter reported revenues of $841 million on adjusted EPS of $0.20.
A further note on Twitter’s diluted EPS of negative $1.56: it stemmed from a net loss of $1.2 billion, and Twitter explained that this was in part due to a deferred tax asset valuation allowance of $1.1 billion and a non-cash income tax expense based primarily on cumulative taxable losses “driven primarily by COVID-19.”
The numbers underscore just how much advertising — which accounts for the majority of Twitter’s revenues — has taken a hit for the company despite the continuing surge of traffic and popularity for the site itself. That mDAU figure not only bettered Twitter’s figures last year of 139 million, but beat analysts’ average expectation of 173 million.
Advertising specifically accounted for $562 million of its revenues, down 23% on a year ago. Twitter noted that the pandemic and “civil unrest” that led to many advertisers pausing campaigns both contributed to the decline. The U.S., Twitter’s biggest market, saw a decline of 25% in ad spend.
It goes to show the disconnect not only between audience and advertising that still seems to exist — ads ultimately not only follow eyeballs, but the economy, and that has been in decline — but also the disconnect between financials and how a company is discussed in popular discourse.
That is to say, the big story with Twitter in the last three months has been the ongoing questions of quality, health and security on the platform, and how and whether should Twitter disable bad actors while still upholding free speech. That debate will continue for a long time to come, not just on Twitter but in the halls of government in the months ahead.
It’s that focus on improving the product that CEO Jack Dorsey focused on in his statement on this past quarter’s performance.
“Our product work is paying off, with tremendous growth in audience and engagement,” he said. “We grew mDAU to 186 million, a 34% year over year increase in Q2, the highest quarterly year-over-year growth rate we’ve delivered since we began reporting mDAU growth.
“I also want to address the security issue Twitter suffered last week. We moved quickly to address what happened, and have taken additional steps to improve resiliency against targeted social engineering attempts, implemented numerous safeguards to improve the security of our internal systems, and are working with law enforcement. We understand our responsibilities and are committed to earning the trust of all of our stakeholders with our every action, including how we address this security issue. We will continue to be transparent in sharing our learnings and remediations.”
Ned Segal, the CFO, noted that the ad server rebuild should also help the company recover going forward.
“Despite the pandemic, brands have found innovative ways to join the conversation on Twitter to connect with their customers,” he said. “We have completed our ad server rebuild and are making progress accelerating our performance ads roadmap. With a larger audience and progress in ads, we are even better positioned to deliver for advertisers when the live events and product launches that bring many people and advertisers to Twitter return to our lives.”
More to come.
NEWS
OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models
OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.
Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.
Why Fine-Tuning Matters
GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.
Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.
Key Features of GPT-4 Fine-Tuning
The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:
- Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
- Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
- Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.
Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.
Implications for the Future
The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.
By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.
OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.
As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.
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