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4 Ways to Get Started with WhatsApp for Business [Infographic]

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While Facebook Messenger is the most popular messaging app in most Western regions, WhatsApp is also hugely popular, with a growing number of people turning to the app due to its more robust privacy features

WhatsApp, overall, is also the biggest messaging app in the world, with over 2 billion active users. Given this, it makes sense that more businesses are now considering WhatsApp as a potential digital marketing option, and while there are various limitations in using private messaging apps for brand messaging, WhatsApp is continually evolving its tools and options, which could make it a more relevant consideration for your business.

Are you considering the potential of WhatsApp for your audience outreach efforts? If you are, then this guide is for you – this week, Facebook has provided a set of tips on how to make best use of the WhatsApp Business app, which was made available to all businesses early last year

In addition to these pointers, you can learn more about WhatsApp for business in this Boost with Facebook training course.

WhatsApp for Business tips

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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