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5 Key Tools to Improve the SEO Potential of Your Content

Published

4 years ago

July 27, 2020

5 key tools to improve the seo potential of your content

Coming up with good quality content, consistently, is a difficult task.

You have to create something that reads, looks and sells well – but wait, as they say in infomercials, ‘that’s not all’. A huge part of a webpage’s success in the long term is also about which search queries the content ranks for, and for how long, ensuring you get optimal traffic flows to your site.

SEO is a whole other consideration – four essential things you need to cover for perfect SEO writing are:

Pick the topics that attract a lot of clicks
Discover the keywords needed for the search engine to rank you
Write a piece of content that adheres to search engines’ best practices
Attract organic links by engaging with your audience, and refining your publishing process

There’s a lot of elements to consider – but luckily, there are tools to assist with each aspect.

In this post, I’m going to go over some of my go-to apps for each, and provide some additional recommendations to assist, which will help you improve your content SEO process.

Let’s get started.

1. Google Trends

All content creation starts with a question – ‘What should I write about?’

And, sure, you can just wing it, and you can create content that’s engaging for you, that you yourself would like to see online.

But unfortunately, most of us can’t afford to rely on luck and/or personal taste. What we need to know is what specific types of topics and posts are popular in our niche, and which will help us connect with our target audience.

For reliable search data, you can’t go wrong with Google’s own. Google is the world’s dominant search engine, and basically for whatever your business does, and wherever you are in your process, having a high ranking in Google Search remains a key way to gain traffic.

With Google Trends, you can see how the interest in your focus topics have changed over time, related queries stemming from them, and even which geographic locations are the “search hubs” for the topics you’re interested in.

Advantages:

The data comes direct from Google
You can monitor trends locally
It’s free

2. Google Keyword Planner

Keyword research is one of the best ways to increase your traffic – using the right keywords will ensure search engines are able to understand what you’re writing about, and how deep you’re covering your topic of choice.

For example, let’s say there’s a search engine results page with top 10 ranking of pages for the search query “leather boots”. The vast majority of the pages displayed will likely have “women’s leather boots” sprinkled all through the text, headers, and/or title. Now the search engine is likely to consider “women’s” a vital part of the topic when creating a page about “leather boots”.

Even though you want to rank for “leather boots”, “women’s” will also need to be covered to get some of that coveted relevancy.

To know which umbrella of words is needed to be ranked for a certain query – that’s what keyword research is for.

With Keyword Planner, you’re able to enter a bunch of seed keywords and the tool will come back to you with a range of suggestions, synonyms to cover, and possibly extensions for your topic that you haven’t thought of before.

Keyword Planner will, of course, show you the average number of searches for the keywords you’re interested in, but that’s not the only criterion you need to be looking at.

Use the “Historical” data tab to see how the stats for the keywords changed over time – and of course use Google Trends to see where and how intensely people searched/are searching for it.

Advantages:

Again, the data is direct from Google
You can research up to 10 keywords at the same time
There are lots of ways to filter the keywords you’re getting
CPC/PPC information
It’s free

3. WebSite Auditor’s Content Editor

WebSite Auditor’s (disclosure: this is a tool from my company) Content Editor is, as the name suggests, a tool for creating and editing your online content.

It’s a word processor app with SEO features, so you get to create and edit webpages while having a wealth of custom SEO tips and tricks on-hand.

As you’re writing your future page, the tool will give you a bunch of SEO alerts to turn to – for example, if you’re using too many or not nearly enough of your target keywords (or words in general), or if you need to fill out a certain tag or image alt text – you’ll know immediately.

There’s also quick access to “People also ask” boxes about your topic, giving a continuous feed of ways to expand your page, while the tool will also automatically recommend additional keywords you might want to cover that you haven’t already to avoid missing any opportunities.

Advantages:

SEO advice as you’re writing the page
List of highest-traffic competitors always on hand
You can create a new page from scratch, or edit an existing one
It’s free

4. Yoast’s Real-Time Content Analysis

Chances are that most people reading this are familiar with Yoast, given that it’s the most popular plugin for WordPress in the world, and helps millions of people do SEO on the fly.

Their content editor, Real-Time Content Analysis, offers similar functionality to Website Auditor, but with a particular WordPress bent to it.

It also combines the word processor/SEO auditor functionalities under one hood – and thanks to the fact that it’s a web-based service, like all of Yoast’s SEO plugins, you get to edit your page anytime, anyplace.

Advantages:

A list of SEO advice right near your writing
A cloud service, so you can write your page anywhere
It’s free

5. Buffer

As we’re all painfully aware, your content’s success (SEO success included) doesn’t stop at the content.

Both SEO and content marketing need the same slippery thing to be successful — the buzz. And while in content marketing we’re talking about likes, shares, and clicks, what the search engines crave are organic backlinks.

Organically attracted backlinks are solid proof for any ranking algorithm that your pages are great, that people enjoy them and find them useful. The chances of getting ranked higher increase substantially thanks to that.

To get those precious organic links, you need people linking back to your content – you need to inspire engagement and prompt sharing. This is where content marketing collides with SEO.

To manage the buzz of your content, you’ll need a tool like Buffer, both for coordinating the publishing process of your content cycle, and for analyzing social media data for higher engagement level with your audience.

Within Buffer’s dashboard, you can see exactly what kind of reach you get when you publish new content, and what kind of audience is responding. Armed with that kind of knowledge, you’ll be able to more easily improve the spread of your content – and ultimately, its position as a relevant and useful page that search engines will want to rank higher.

Advantages:

Manage your content strategy across all social media platforms
Analysis features included to improve your reach
Free trial available

Conclusion

Content marketing and SEO activities always have to go hand-in-hand for us to really step up our SEO rankings, and, consequently, the traffic we see.

Most people today use search to find everything, and seizing the opportunity provided to us by the search giants is key to ongoing success.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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